"Made In China" All Over The World, "Chinese Brand" Seriously Missing?

To date, the strength of "made in China" has made our country the world's factory, and its products are everywhere in the world. The output of nearly 200 products ranks first in the world, and some even account for more than half of the world's output.

However, it is embarrassing that the same raw material, the same processing technology, produced in the same factory, and the product is labeled with the international famous brand (brand), the price may be 10 times higher than that of the domestic brand.

The fact that exporting 800 million shirts to a A380 aircraft is a clear proof that our company can only earn a small processing fee without its own brand.

None of the 100 most valuable trademarks in the world is China's trademark.

Some people simply attributed the problem to the lack of brand awareness in Chinese enterprises.

China's trademark system has been restored for decades. Enterprises have been amazed by the great value of the brand, and have gone deep into it.

Such examples can be seen everywhere, such as the common people's interest in the annual ranking of global brand value, and the "Coca-Cola" value (nearly US $about 70000000000) over the GDP of many provinces in China has become a hot topic among the public.

The bitterness of Chinese enterprises has begun to pursue their own brand dreams after marveling brands to earn high profits.

In particular, the brand awareness of large enterprises in China is no longer missing. The great value of foresight has stimulated their enthusiasm for creating brands. Now trademarks have become their huge assets. For example, among the top 500 brands in China, the value of "Haier" and other brands exceeds the GDP of the moderately developed cities, reaching about 60000000000 yuan, and the brand value of more than 10 billion is over 50.

Obviously, it is out of date to talk about the lack of brand awareness.

Chinese enterprises are struggling to create brand.

When our enterprises want to make great progress with the help of multinational companies, foreign distributors do not allow them to use their own brands or even plot against intellectual property traps, leading to some well-known brands in the country after joint ventures or abandoned or being taken to the cold palace, instead of multinational companies' own brands.

"Force 28" has been forgotten, and "Le Baishi" has disappeared.

Luckily, "Wahaha" awakened in time and began a difficult struggle.

When Chinese enterprises enter the international market, they suddenly find that their trademarks have been snatched. They are not only trademarks speculators, but also world-famous brands.

For example, in Germany, "Hisense", a famous trademark in China, is a famous SIEMENS company.

The purpose of foreign "snatch" is no longer the demand for high price redemption, nor is it necessary to impose foreign agency power. Rather, it is looking for Chinese famous trademarks that may compete with the market and register in advance with negligible expenses, thereby blocking Chinese enterprises from outside the international market.

The practice of foreign "rush" is in line with the general principles of trademark registration. This is understandable. It also reflects our enterprises' lack of understanding of the "rules of the game" of intellectual property rights, especially when intellectual property is evolved into a means of business competition.

How can China's independent brands break through barriers and dance in the international market?

The key is to break away from the narrow concept of "national brand". In accordance with the principles of law, trademark registration belongs to the country in a country. Lenovo registration in the United States is the Lenovo of the United States.

Therefore, we can only see the owner of the brand. As long as the brand is controlled by Chinese or Chinese enterprises, no matter which country the brand is first registered, it can all be said to be our brand, so our thinking will be greatly broadened.

Wenzhou shoe brand "Kangnai" has opened the enterprise abroad. "Anxin" simply gave up the mature brand in the country and recreates it in the United States. "ITAT" is a shortcut to take the foreign brand directly.

The author believes that in order to develop our international brand, we must first familiarize ourselves with the international rules of intellectual property rights, and internationalize our vision and internationalize our ideas. We should not only push domestic brands out, but also bring in international brands.