How Does Qingdao Textile Machinery Cope With The European Debt Crisis And Achieve Growth In Counter Trend?

In 2011,

The sales situation of China's textile machinery has been declining due to the impact of the operation of the industry.

The new orders received by many enterprises decreased significantly compared with the same period last year.

In this unfavorable situation, Qingdao textile machinery, a century old textile machinery enterprise, has achieved the most outstanding achievement in the history of enterprise development.

In 2011, the main business income of Qingdao textile machinery company increased by 43.2% compared to the same period last year, and the total profit increased by 66.48% over the same period last year.

In the view of Ji Xin, chairman and general manager of Qingdao Textile Machinery Co., Ltd., this is the result of years of struggle and thick product of enterprises. After adjustment and pformation, the product structure of enterprises is becoming more and more perfect and vitality is showing.

In 2012, facing the complex market situation, Qingdao textile machinery still regarded the pformation development mode and the adjustment structure as the core content of the enterprise development plan.

Ji Xin said that in 2012, the main task of the company was to adjust, upgrade, innovate and develop the theme. We should actively promote the strategic thinking of resource allocation, main business, strategic planning and scientific management of enterprises, and implement orders as the management mentality of heaven, quality, life, talent and management.

We should increase scientific and technological innovation and R & D efforts, pform traditional production enterprises to technology oriented enterprises, and strengthen in-depth research on the joint development of domestic and international markets, visible and invisible markets, effectively promote network promotion, actively explore international markets, and establish an international marketing and service network.

Adjustment as an outline

As early as 1998, the Qingdao textile machinery company saw the potential of the nonwovens market, and focused on fostering and developing nonwovens equipment, making it the leading product of the enterprise and reaching the leading level in the country.

Under the guidance of the correct management strategy, the sales volume of Qingdao nonwovens equipment has increased year by year.

In 2011, Qingdao spinning machine optimized the allocation of resources, further improved the organizational structure of Qingfeng Nonwoven Technology Co., Ltd., incorporated nonwovens equipment company and new product company into non-woven technology, realized the integration mode of production, supply and marketing, and improved the market development ability, production efficiency and profit margin.

Through structural adjustment and industrial integration, the main business advantages have been further highlighted, all the business indicators of enterprises have reached a record high, and sales of nonwoven equipment have reached 160 million yuan, double that of 2010.

According to Ji Xin, Qingdao textile machinery in 2012

On the basis of the current reasonable organizational structure, the business sector should focus on straightening out and improving the marketing service system, production organization system and process quality system, and stepping up efforts to break through the bottleneck and achieve multiple growth in business scale.

In order to expand the market impact of the non-woven business sector, Qingdao textile machinery invested in the construction of Qingfeng science and Technology Industrial Park in Yichang. In August 2011, the project entered into the regional agreement. In October, the Qingfeng Technology Co., Ltd. was established in Yichang. With preferential policies, 180 thousand square meters of land were purchased in the national hi tech Zone of Yichang, and the renovation work of 700 square meters office space was completed.

The project will be put into operation in 2012.

In addition to the complete set of nonwoven equipment, the new cashmere blowing carding machine and semi worsted blowing carding machine produced by Qingdao textile machinery also maintain the leading position in the market and become the leading product of the enterprise.

Taking into account the non-woven technology and plush technology main business sector, Qingdao textile machinery has focused on reconfiguring resources around the main products of each molecule company, creating conditions for further enlarging the main business, highlighting key points and increasing efficiency, forming diversified product patterns such as CNC machine tools, computerized embroidery machines, metal card clothing, elastic clothing, textile high efficiency special motors, auxiliaries, electrical equipment, wind power generation equipment and so on.

In 2012, with the relocation of the needle clothing company and the promotion of the construction of Yichang Industrial Park, the hardware resources of enterprises will be further adjusted and optimized.

Ji Xin stressed that in the process of adjustment, how to improve the technological quality level of products, increase productivity and maximize the efficiency of resources will become the key content of enterprises.

Orders are days.

As the market situation slipped, the textile machinery industry in 2012 will be challenged by orders.

In this regard, Ji Xin believes that it is necessary to respond to market changes with a positive attitude, and seize the order as the top priority for enterprises.

Take the customer as the center, understand the market situation in time, formulate effective and effective marketing strategies according to the market demand, and vigorously enhance the market development ability of enterprises.

According to Wang Shuzhen, senior engineer of the company,

The equipment has the characteristic of strong individuation.

Equipment enterprises can not just close doors production equipment, but should interact with the user enterprises, take the initiative to understand the production process of non-woven fabrics, and pay attention to the development of new products of nonwoven fabrics.

Through this way to update and improve equipment, we can better meet the needs of downstream enterprises, and promote the R & D and marketing of equipment.

On the marketing strategy, Qingdao textile machinery will comprehensively analyze the trend of the textile machinery market, grasp market information, and focus on choosing the target market to carry out marketing work.

By constantly optimizing the marketing team building, strengthening the professional training of marketing personnel, we will improve the overall quality of the sales force and reflect the technical selling ideas.

We should improve customer resources construction, move customers with quality service, attract customers with advanced products, and form a scientific and effective management mechanism.

In addition, Qingdao textile machinery has built a perfect after-sales service system, and promised after-sales service personnel to arrive at the scene within 24 hours of the province and 48 hours outside the province.

Not only to help customers make good use of equipment, but also to help customers earn more money.

From this service objective, Qingdao textile machinery has won many repeat customers.

The characteristic after-sale service system has played a positive role in promoting the technological level and quality of enterprises, and has also won a good reputation for Qingdao textile machinery.

Quality is life.

After more than 10 years of research and development, the production and R & D foundation of Qingdao textile machinery's nonwoven equipment has been firmly laid down, and the main technical indicators of carding machine, cross laying machine and needle punching machine have been gradually improved, reaching the leading level in China.

In particular, Qingdao textile machinery develops and produces various kinds of nonwoven equipment with more than 100 single machines. It can provide various sets of production lines, and the products of enterprises have a strong comparative advantage.

Products exported to the United States, Britain, Mexico, South Korea, Japan, Thailand, India, Brazil and other countries.

It is reported that the development and design of nonwoven equipment of Qingdao textile machinery is committed to making new breakthroughs in high-end products.

In 2011, enterprises focused on new technologies and new materials. In order to meet the needs of efficient upgrading and pformation of traditional carding technology, the technology quality center completed 4 R & D work of new products and put it into use. The non-woven technology company completed 21 development projects, namely, the needle punching machine, the economical needle punching machine, the clamping type spreading machine with profile contour correction system, the cutting and winding machine and so on.

On the basis of gradually improving the whole line matching of the needling line and the performance of various single machines, the spunlaced line has been developed.

The spunlaced line got a better response as soon as it came out.

In the past 3 years, the company has obtained 1 invention patents and 13 utility models patents.

The company's technicians admit that although it has reached the leading position in China, compared with foreign advanced products, there is still a gap between the speed and quality of the products of Qingdao textile machinery.

In order to further improve the level and grade of products, improve the installation level and stability of products, Qingdao textile machinery has been continuously improving.

In 2011, the company completed 17 technical renovation projects and invested 16 million 730 thousand yuan.

The trial production of carding machine aluminum alloy doffer wallboard, three roller wallboard, cleaning roller wallboard and other key parts has been completed, filling the blank of aluminum alloy for carding organ key parts.

The assembly line of the general assembly workshop of the plush machinery and electric company has been officially run successfully, greatly improving the technological level of carding equipment production, improving the production environment and improving the overall image of the company.

Through a series of quality management, the company has promoted the improvement of technology and the steady improvement of product quality.

The nonwoven equipment factory "exploring infinite" QC group and electric QC group were evaluated as the excellent QC group of Qingdao city and the National Textile Industry Association. The needling machine class of the nonwoven equipment factory was rated as the national quality trustworthy team and the national pioneer group, the nonwoven equipment factory processing center class and the electric company switch box class were awarded the title of "Qingdao quality trustworthy team".

Management is the foundation.

Reporters at Qingdao textile machinery production site saw that everything was in good order.

All kinds of articles are placed orderly, the working environment is clean and tidy, and the identification is clear and clear.

In 2011, the enterprise launched the 7S field management in an all-round way, which played a positive role in purifying the working environment, establishing and improving rules and regulations, and strengthening the construction of professional ethics.

In order to promote the implementation of 7S, enterprises have issued the "7S implementation plan", "promoting 7S implementation management opinions" and "Regulations on 7S management in office areas and public areas".

The 7S leadership group, the promotion team and the 7S implementation team of the leaders of the enterprise leaders have been set up, providing organizational guarantee for the development of 7S.

By combining centralized training with group learning, combination of group inspection and self-examination, combination of typical exposure and contrast, and through sorting out and rectifying the production site, office space and public area, the items have been set up orderly, the environment is clean and hygienic, and the identification is clear and clear.

Through 7S activities, the waste of articles is reduced, the hidden danger is eliminated, the work efficiency is improved, and more importantly, the awareness of employees working according to rules and procedures is cultivated.

although

The management level is among the best in the industry, but there is still a gap compared with the international advanced level.

Ji Xin believes that at present, some cadres and employees are not fully aware of the long-term nature and necessity of 7S management. There is no systematic long-term plan for 7S management, and 7S management will be further deepened.