The Trend Of Product Differentiation In Garment Industry Is Obvious.

How big is the market capacity of the national professional wear?

According to the general view, the market capacity of professional clothing is about 200 billion yuan, which is only part of the marketization.

In fact, the clothing of the armed forces, armed police and public security personnel is mostly made by the designated enterprises and not fully marketed.

Because the market is not enough, the relevant private enterprises generally do little.

In recent years, from government agencies to law enforcement departments, from research institutions to industrial and mining enterprises, from financial institutions to service industries, from primary and secondary schools to defense forces, logistical support has begun to market gradually, and the market of professional wear has begun to expand.

According to authoritative estimates, domestic occupations have more than 300 billion yuan of market capacity.

Always want to "eat" is difficult to form an advantage.

What is the development of overseas professional wear?

In Japan, the group of professional wear is very large. The uniforms of enterprises have become a norm. They start early and have a high starting point.

Japan has a company specializing in a series of school uniforms, which has been in operation for 147 years, concentrating on the needs of students in various schools, monopolizing the market of Japanese school uniform 60%, and the annual output value can reach about 1000000000 yuan.

Another Japanese company specializing in construction workers' pants can also reach RMB 700 million yuan.

These enterprises lock in a detail in the market of professional wear, and use their own resource advantages and full energy to do well in order to achieve great success in the market of professional wear.

In contrast, Chinese enterprises lack such professionalism, and they always want to "eat" all the professional attire and compete with all orders.

As a result, we are too busy to cope with the market, unable to study the demand in depth, and it is difficult to form special advantages, and the quality of service is hard to be recognized.

Professional clothes are often spent on "connections".

What is the difference between doing business attire and making regular clothes?

The more clothing outlets, the more sales outlets, the greater the degree of promotion, the higher the degree of consumer acceptance, the more free decisions to buy.

The professional wear consumer group is more stable, mostly by the enterprise to help employees to buy, is the order type production.

In order to get orders, enterprises often work hard on "connections", but rarely do research on fabrics and products.

Because the production around orders is easy to fall into price competition, and the degree of correlation between enterprises and consumers is not large, professional clothing manufacturers do not pay much attention to brand publicity. Therefore, in the impression of ordinary people, China does not have any professional clothing brand.

In fact, there is a big difference between professional wear and ordinary clothing.

Professional clothing is highly exclusive and requires different functions.

Different industries are generally different, and the same industry, styles, requirements, colors are different.

For example, China Merchants Bank, China Construction Bank, industrial and Commercial Bank of China and so on are all financial institutions, but their dress is different.

The clothing of public security and tax personnel is the same in the whole country.

It is not possible to define the occupation clothing industry with "labor intensive".

At present, many people still use "labor-intensive" to define the industry.

In fact, the clothing industry is now an intelligent industry with high requirements for fabric, design and manufacturing technology.

In terms of professional clothing, we should focus on the fashionable business philosophy of "the most beautiful work", inject various technological content and artistic content into professional clothing, and realize the health, fashion and other consumer needs while solving the professional, safety and functionalization of professional clothing.

For example, the dress of a stewardess requires a refreshing feeling.

Differentiation can create its own market.

What problems should we pay attention to in the development of the industry?

In a traditional industry, only by taking a differentiated route and doing specialized and meticulous marketing, can we make our own market bigger enough to become a century old enterprise.

To achieve this, first of all, we need to face the temptation of the market in a cool way, and concentrate on studying the market demand that we can do well to make the market bigger and bigger. We should concentrate on making our own market popular culture, devote ourselves to the most familiar customer service, and then monopolize the market segments with our excellent products, excellent service and excellent brands.