Sweden H&M Clothing, China'S Single Store Sales 2 Million
Chain store from Sweden
Hennes &Mauritz (H&M)
The name may not be mentioned in Asia, but it is famous in Europe.
In terms of sales volume,
H&M
Europe's largest
Clothes & Accessories
Retailers, even in a sluggish economy, continue to rise in performance.
In recent months, an international fashion apparel tornado has sprang up in Shanghai:
In February 24th, Inditex, a Spanish fashion giant, opened its Zara fashion brand store in Nanjing West Road, Shanghai. The sales of ZARA in Shanghai stores amounted to 800 thousand yuan a day, equivalent to the sum of the total sales of 80 Chinese clothing brands. In April 12th, another swedish fashion giant H&M brand store officially opened in Huaihailu Road, Shanghai, and had been surging on the day of its opening and opening. It had to queue for 30 minutes to enter the door and try to dress for 30 minutes. According to H&M, its single store turnover has reached a maximum of 2 million yuan per day, equivalent to the sum of 200 Chinese clothing brands' daily sales.
It is understood that H&M's Hushang second stores will appear in Zhengda square, and ZARA will also open its third retail outlets in China at the Chia Tai Plaza store. C&A will open 4 stores in Shanghai in the first half of this year.
The competition between the global fashion retail chain giant H&M and Inditex in Spain seems to presage the trend of international fashion giants to march into China with the coming rain and wind coming to Shanghai.
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