Olympic Wind Sports Equipment Entered Golden Period In May

Since January, the sports brand in the Hangzhou market has begun to play the Olympic business.

Nike began to remember misery and recall the "golden generation"; Adidas spent a lot of money on the production of the "Olympic gown"; many brands that did not receive special authorization began to play the edge ball, and the "red flag" series of sportswear appeared in an endless stream. Even BOSS launched an Olympic sports shoes with a word "2008, China Beijing" at the heel.

Sports brand re engraving "1984" in order to enable consumers to generate consumer desire, many international sports brands can be painstaking.

In the past week, a new series of "golden generation" has been launched at the Nike counters of Yintai department store and bazaar mall. Inspired by the story of three old athletes of Xu Haifeng, Lang Ping and Jianhua Zhu in the 1984 Losangeles Olympic Games, we have designed a series of products of the 1984 retro cultural movement.

Many guests see this series with a sense of deja vu, because the style design of clothing basically re engraved the 1984 Chinese track and field team once wore that dress, this kind of clothing can be seen in many past documentaries.

The colors of the clothes were coloured with bright red flag, imperial gold and Sport blue. The two words of "bright China" in the bright yellow chest also brought the guests back to 1984.

This retro series is a tribute to the 1984 Chinese sports delegation's "zero breakthrough". Although some guests said that the design of the series was a bit retro, it was not so new and eye-catching, but it was still a major selling point of Nike's Olympic promotion.

It is said that at the same time, there will be three shirts embroidered with the signature of Xu Haifeng, Lang Ping and Jianhua Zhu, and only 88 of them will be sold in the country. I believe some sports fans may buy them at a high price.

In addition to using the "retro" version of clothes to stir up feelings, sports brands also made the best efforts. Nike's Chinese spokesperson chose Liu Xiang, specially launched a series of clothing and shoes of Liu Xiang series; Adidas made the Chinese Legion's "gown" all the time, and also lost no time to launch a series of sportswear with Chinese style; Reebok used Yao Ming as spokesperson, many brands chose Chinese as spokesmen, and wanted to have a good fire in the Olympic year.

Since the beginning of last year, the "red flag" unified movement has already had an Olympic franchised store in the shopping mall, such as the five rings, the Olympic mascot, Beijing welcomes you, the Olympic emblem, the Chinese seal and other signs can only appear on the Olympic licensed products, and the general sports brands and businesses can not be used with convenience. "Since many signs and Logo can not be used casually, some brands take the" red flag "as the main push series.

The head of Yintai sports mall said.

In the past, the new spring brand of sports brand usually produces some lighter colors and rarely uses very warm red.

But this year, almost all brands have launched this similar red flag sport suit. They call it "red flag" because they use two colors of the Chinese national flag.

New bran, Nike, UMBRO, MIZUNO, PUMA, Lining and other sports brands have launched a special red flag dress, basically red, the stripes and patterns are mostly bright yellow, so that people have a sense of wearing the national flag on the body.

It is expected to enter the golden age in May. Although many sports brand dealers are working hard to promote them, the sales of these Chinese style clothes are not good. The consumers in Hangzhou do not seem to be paying the bills because of these selling points.

"These sportswear had been hot for some time last August and September, because it was just 1st Anniversary countdown, and the media was also very hyped, so the Olympic product sales were pretty good.

Many new Olympic products are just showing up now. It is estimated that it will be a few months before they reach the peak of sales.

The head of a shopping mall said.

The salesperson at the Nike counters said that the new series of Chinese brands were not very good. They didn't sell as fast as the star shoes, and they didn't sell short just when they arrived. Compared with the abundant goods prepared by the brands, the popularity of the series was obviously smaller.

Business analysis, mainly because the time has not yet arrived, probably by May and June, the media also began to promote Olympic products, and many people will buy some clothes to wear to watch the Olympic Games, or to go to the bar to watch the game, the surrounding Olympic atmosphere came out, will naturally lead to sales.