Baolong Group Will Join Hands With The Four Fast Fashion In 2013.

At 14:30 p.m. on May 16th, the "2012 national investment promotion conference" sponsored by Baolong commercial group of Baolong Group started in Hongqiao, Shanghai. During the meeting, Baolong business Pan Tao, general manager of the group, accepted an interview with reporter of win business network.

　　 Main product line 3+1

Pan Tao revealed the next direction for the development of Baolong commercial real estate. The main product line is 3+1. The first product line is a city shopping center. It will set up Baolong city square in the core area of the economically developed three and four line cities. The commercial center is generally 80 thousand to 100 thousand, reflecting the characteristics of one-stop shopping, entertainment, leisure and people's livelihood. Pan Tao firmly believed that according to the experience of last year's Baolong city square in Suqian, once the economically developed three or four line cities started to build Baolong city square, a new commercial center would be formed quickly.

The second product line is district level shopping center, mainly located in the secondary commercial center, new district and Development Zone of the second tier cities, generally 100 thousand to 150 thousand, highlighting the theme of family and fashion. Baolong commercial group will strive to become a regional commercial center and shopping center in the two years of operation. Examples include Yancheng Baolong city square and Wuxi Baolong city center.

The third product line is selected in the first tier cities or the first half cities, such as Shanghai, Hangzhou and Beijing, and the community shopping centers are set up in the similar satellite cities. The volume is between 3 and 50 thousand square meters. The masterpiece is Hangzhou Baolong city square, which meets the needs of people's livelihood and matching needs within 3 kilometers.

Pan Tao indicated that Baolong commercial group will pay more attention to these three items in the future. product line It also allows the major brands to cooperate optimally according to their positioning and needs.

In addition, Baolong commercial group said it would build pedestrian streets combining projects, landscape resources and government planning. At present, Baolong commercial group has built Yancheng leisure pedestrian street, launched last year, attracting 96% merchants, with a 89.37% opening rate. Pan Tao said it would be a comprehensive representative and benchmark for commercial pedestrian street products, and Baolong and Baolong commercial group will focus on creating four product lines.

　　 Will join hands in four fast fashion to achieve two breakthroughs

Pan Tao said that in 2013, the Baolong business association had made significant adjustments and breakthroughs in the brand portfolio business. He revealed to the winning business network reporter that next year, Baolong commercial group and the four largest. Fast fashion Brand Zara, UNIQLO, H&M and C&A have launched comprehensive cooperation. At present, there is already the intention of initial cooperation, but Pan Tao has said that it is not convenient to disclose too much because it has not yet formally signed the contract. However, it is certain that it will focus on the comprehensive promotion of the projects in Jinjiang and Tianjin.

The other second is product breakthroughs. Pan Tao introduced the product of the Baolong city square project in Tianjin, which will be opened in 2013, compared with the traditional Baolong double line small shops and shallow entry, showing the layout of single layout, exhibition and international volume. Pan Tao said that many international fashion brands have been negotiating.

Pan Tao believes that the four product lines will achieve double breakthroughs in brand combination and product form, which is the most suitable route for the development of Baolong commercial group. After several years of walking down, Pantao knew that commercial real estate needed differentiated management. Without its own characteristics and core, it was untenable that commercial real estate needed self innovation to develop.