Deep Understanding Of The Influence Of Korean Clothing Quality On Chinese Consumers

In April 11, 2012, the Zhejiang industrial and commercial bureau released a quality inspection report on the sampling of imported garments sold on the market in Hangzhou, Ningbo and Wenzhou three places.

The report shows that the sampling inspection imported 34 batches of Korean clothing, of which 17 were not qualified, with a pass rate of 50%.

Even carcinogens were detected, exceeding the permitted scope of national standard by nearly 30 times.

According to the press, most of the brands are local brands in South Korea. Some of them are "famous", such as BEAN POLE and O 2nd.

The two brands of HAZZYS and MOGG PINK belong to Korea LG dress group, which is a subsidiary of Korea LG group.

Zhang Yunji, a consumer protection branch of Zhejiang industrial and commercial bureau, told reporters that they found out that the origin of the 17 batches of products was Korea by relevant documents such as customs declaration, tax bill and so on.

Reporters learned from the relevant departments that the unqualified products from the sampling inspection mainly include three problems: fiber content is not qualified, logo logo does not meet the national standard requirements and color fastness is not qualified.

For the first time, toxic substances were detected.

"The sampling results show that the overall quality of imported garments is poor."

Zhejiang industry and Commerce Bureau said.

It is worth noting that in a knitted jacket with the total distribution of the name Mayuzumi Ma Shi (Zhengzhou) Garments Co., Ltd. and the trademark "D modes modes", the testing agency detected the decomposable aromatic amine dye benzidine banned by the national textile safety technical specification (GB18401 - 2010, which is a national mandatory standard), and the content is very high, reaching 608 mg / kg, which is 30.4 times the national permitted range of 20 mg / kg.

According to the reporter's understanding to the relevant departments, benzidine has a strong carcinogenic effect and is harmful to health and environment. It is one of the 4 dyes that can not be detected directly in the national textile and clothing.

Then, how does this toxic product flow to China? What links are there?

Zhang Yunji told reporters that the detection of carcinogens indicates that the raw material of clothing has been checked.

It is worth mentioning that in Zhejiang Province, the detection of benzidine was the first time in the quality monitoring of imported garments.

It is understood that the Zhejiang Provincial Bureau of industry and Commerce in the sampling survey found that D "modes part of the products in Beijing, some in Korea.

The sampling product is located in Korea.

Reporters at the SAIC also confirmed that D "modes trademark was registered in October 2010, the applicant is Mayuzumi Ma (Zhengzhou) Clothing Co., Ltd., that is, D" modes Mayuzumi Ma poetry of the total distribution.

The problem of raw materials appears in the upstream of the industrial chain, that is, the country of origin of the product.

Why such toxic products will easily enter our country and smoothly enter our country's market sales.

According to the introduction, the unqualified product of the brand sampling is a dress. The spandex ingredient in the fabric is 4% of the original national standard. In China's inspection, the actual detection content is 1.2%, which is beyond the permitted scope of the error stipulated by our country.

This shows that according to the Korean standard, the question of the dress label is no problem, but the Chinese error scope is smaller than that of Korea.

Reporters learned from the national textile products quality supervision and testing center, the low composition of spandex will affect the elasticity of fabrics.

Meng told reporters that this issue

In Korea, after entering the Chinese market, it is distributed in Jiangsu, Zhejiang and Shanghai. The Hangzhou Tower shopping center has sales records.

It is understood that SHE "S MISS" is a well-known Korean brand, belonging to Korea (strain) Ren FN company.

In 2006, the company set up a branch company in China (Shanghai) Garments Co., Ltd. formally introduced the SHE "S MISS" into the Chinese market.

According to reporters, SHE "S MISS" has been very good word of mouth, this event has a certain impact on the company's brand image, customer trust in the brand declined, domestic sales were also implicated.

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Chinese clothing standard is higher than Korea

Meng introduced that before importing garments to enter the Chinese market, the quality reports issued by the testing organizations of the products showed that the content of spandex was 1.2%. After that, the head office of Korea was responsible for comparing with the products. After comparison, there was no problem. Chinese companies were only responsible for sampling inspection.

And clothing sales to the mall, to provide quality reports to the shopping malls.

The quality report showed that the content of spandex was 1.2%, and the label was 4%, which the Chinese company did not notice.

"This is the wrong place in our work. If we can spot it or find it in advance, we will avoid today's situation."

Meng said that before China's standards were studied, it was not studied so carefully.

In Meng's view, this incident is not only a lesson for the company, but also a change in the sampling standards of China's branches.

"Before the logistics department to carry out spot checks, now the trade department, sales department, logistics department 3 departments must check each batch, Korea headquarters has issued a death order."

The director of Mencius said.

Not only that, the production standards of clothing have also been affected.

As a branch of SHE S MISS brand in China, before the event, clothing sales in China were mainly Korean standards and China was the subsidiary.

Only when there are problems in the Korean standard, will Chinese companies make additional amendments.

But after this incident, clothing production began to pay more attention to Chinese standards.

Meng told reporters that many garment companies do not understand China's standards.

"The marking standard is constantly changing, and China's demand for labels is more detailed than that of Korea."

Unlike SHE's "S MISS" problem dress, two batches of casual pants and T-shirts under BEAN POLE (Bin Bo) were found to be unqualified because of unqualified color fastness and unqualified fiber content, while the latter were still being dealt with because of controversy.

The results of the inspection released by the Zhejiang industrial and Commercial Bureau show that there is a problem of BEAN POLE's men's casual trousers with the color fastness to rubbing (wet rub) and the color fastness to light.

Miu Zhitong, a legal adviser to SANFA French trading company (Shanghai) Limited (hereinafter referred to as "Samsung law gentry"), told reporters that before the export of BEAN POLE clothing to China, it was entrusted with the inspection and inspection station of Beijing wool and linen textile quality supervision station (hereinafter referred to as "Beijing wool and wool").

According to the report issued by the testing organization, the color fastness of the casual pants is qualified.

Miu Zhitong explained that there will be differences between different batches of cloth, resulting in different detection results.

In addition, batch dye has an unqualified rate, which will vary with weather, time, humidity and other factors.

And Beijing Mao Si also explained that sampling cloth will cause this kind of thing to happen.

After the incident, Miu Zhitong said that the Samsung law gentry was also trying to cope with the situation and submitted a report to the South Korean headquarters. It suggested that the cloth sampling rate should be increased and the technical indicators of cloth production improved, so that the qualified rate of the sampling inspection should be consistent with the passing rate of the garment sampling, so that such incidents could happen again.

In addition, Samsung law and gentry trading company is also communicating with the testing organizations. Is it necessary to change the sampling fabric into a ready made garment.

At present, preventive measures are still in coordination.

Reporters learned that Samsung law gentry received the Zhejiang provincial industrial and commercial bureau's inspection notice, which suspended the sale of all the goods.

At present, the problem clothing has been returned to the South Korean headquarters.

For China's clothing standards, Miu Zhitong admits that China's clothing standards are among the best in the world, and higher than those in Korea.

For example, Korean clothing standards do not need to detect pH values, but China has to test them, she said.

"Samsung Corp attaches great importance to China's laws and standards, so now is looking for a more perfect way to solve this problem."

The quality of imported garments is worrying.

Zhejiang Bureau of industry and Commerce said that judging from the supervision and inspection of imported garments in Zhejiang market in recent years, the quality of imported garments has not been optimistic.

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In March 2010, the Zhejiang industrial and commercial bureau announced the monitoring report of the 85 batches of imported garments on the market, resulting in 48 batches of products being disqualified, and the batches failed to reach 56.5%.

The report shows that the problem products involve 30 international brands in 11 countries including France, Italy, Korea and Romania, including

Versace and so on.

In fact, not only is Zhejiang, but the quality of imported garments has been worrying in recent years.

Shanghai is China's largest import port, and half of its imports are in Shanghai.

Data from the Shanghai inspection and Quarantine Bureau showed that in the first half of 2011, the 11500 batch of imported garments at Shanghai port was worth 220 million US dollars.

The Shanghai inspection and Quarantine Bureau carried out the sampling inspection of the 5625 lots of goods. The unqualified goods were more than 3100 batches, and the unqualified rate was as high as 55.8%. The unqualified items mainly involved color fastness, pH value, azo dyes, formaldehyde and so on.

In all kinds of quality and safety problems, the safety and composition index of imported clothing is not very qualified. The color fastness, ingredient identification and pH value exceed the standard to become the "worst hit area".

"The key is to control the source and let the problem products withdraw from the Chinese market."

According to the insiders, when imported goods are inspected, all items that can be inspected will be checked by law. The more items that are examined by law, the more items of legal inspection, the more complete the quality control system, the less chance of problems.

Foreign brands should "do in Rome as the Romans do".

A natural trust in imported goods has attracted the attention of the Zhejiang provincial industry and Commerce Bureau.

In the face of 50% batches of unqualified rate, people can not help but wonder: imported clothing is not so reassuring.

For a long time, consumers have formed a thinking formula which imports goods better than domestic products.

But the Korean import clothing quality monitoring report reminds consumers not to blindly worship foreign brands, not imported brands, the quality will be good.

But at the same time, in this "quality gate", some problem products brand owners and distributors are actively responding.

For them, "sampling unqualified" is not only a lesson, but also a re examination of the production standards of clothing sold in China and how to better "do in Rome as the Romans do".

Whether it's a multinational company or a small local company, it is on the same starting line.

"Any brand that sells in a country or region must comply with the laws, regulations and standards of the place of sale."

Wang Zhuo, Secretary General of the China clothing association, told reporters that the standards between the state and the state may be different, which requires foreign brands to adjust product standards and production quality with different sales places.

If the adjustment is not timely, the product quality will be unqualified.

Nowadays, garment enterprises are global production and global sourcing.

Whether we know enough about China's production standards, whether we organize and produce supply chain according to Chinese standards, this involves brand awareness of sales.

Wang Zhuo believes that even internationally famous brands need to have a thorough understanding of China's quality standards and binding mechanisms before entering China's sales, so as to cater for the local market.

However, the quality of imported garments has always been worrying. Many international brands have not been fully produced according to Chinese quality standards. Foreign brands do not know enough about the differences between Chinese brands, Chinese standards and foreign standards.

In addition, compared with other countries, the Chinese market is large and wide. Some foreign brand owners may be somewhat relaxed about the quality requirements.

Compared with exports, the total import of Chinese clothing is only a fraction.

Taking 2011 as an example, according to customs statistics, China's clothing imports totaled 4 billion 10 million US dollars, while clothing exports totaled US $153 billion 220 million.

But compared to foreign countries, China is indeed a big market with strong charm.

Hu Min, director of the textile department of the China Textiles Import and Export Chamber of Commerce, believes that foreign exporters and Chinese importers are not very clear about the legal inspection items of clothing products in China, and are also a factor in the quality of clothing.

Although China's testing standards for clothing have gradually improved in recent years, the corresponding standards have been revised and perfected, Hu Min said. However, judging from the feedback from enterprises, the clothing standards abroad are generally higher than those in China.

Although many Korean brands in China refer to "China standard" and "do in Rome as the Romans do", they also say that they do not know much about Chinese standards and are preventing such incidents from happening again in clothing inspection and production standards.

The reporter also noted that the distributor of some brands involved in Zhejiang's sampling inspection is actually the brand's branch in China.

In formulating production standards, this direct pmission mode is equivalent to the requirement of oneself.

Therefore, it is not surprising that quality problems arise.