"Two Pioneering" Jinjiang Enterprises Unveiled Expo

With the passion and confidence of "the two venture", Jinjiang enterprises have made a brilliant appearance in Beijing. Yesterday, in 2012, China International Sporting Goods Fair (hereinafter referred to as "sports Expo") opened, Anta, 361 degrees, Shu Hua and other local leading enterprises in Jinjiang unveiled the Expo. They either released the brand or displayed the latest innovative products. The Jinjiang element lingering around the venue became the biggest highlight of the Expo.

The sports fair, sponsored by the State General Administration of sport, China Sports Federation, China Olympic Committee, China Sports Industry Federation and China Sports Science Society, is one of the most authoritative and high-end professional exhibitions in the sporting goods industry in China. Reporters learned that the Beijing Expo China International Exhibition Center (the new pavilion) has been used in nearly 1200 enterprises and brands. The exhibition area is close to 110 thousand square meters.

Among the exhibitors, the "Jinjiang Legion" represented by Anta is undoubtedly one of the focuses of the exhibition.

Ding Shizhong, chairman and chief executive officer of Anta's board of directors, said that in the two wave of entrepreneurship, Anta will also be more firmly committed to building a world brand. "Champion dragon clothing" will also become a beautiful scenic line for London Olympic Games to show the spirit of Chinese sports. Anta's standing on the top podium is a microcosm of Anta's lead in China's sports industry and the flag bearer of China's sports national brand.

Another local leading company's appearance at 361 degrees also gave the scene a great shock. It is reported that the 361 degree exhibition area is over 600 square meters, which showcased four series of Olympic equipment. Shuhua joined hands with the national sports foundation and launched the large-scale public welfare activities of "Shuhua Apollo 5 public welfare health running". The local professional football shoe enterprise -- climbing climbing also exhibited the latest research and development products, attracting many domestic and foreign businessmen's attention.

Zhang Jiameng, director of hi climbing brand, told reporters that although the market situation at home and abroad is not very good at present, Jinjiang enterprises have taken the initiative to attack and go against the trend. They are struggling to break through a new world in the "two pioneering work". "We rely on products to speak, this exhibition is very good, much more busy than last year's exhibitors, many merchants have our intention to cooperate, a few even on the spot order, which is unthinkable in previous years." Zhang Jiameng said.

Jinjiang economic and Trade Bureau responsible person said, compared with previous years, Jinjiang's exhibitors fair this year did not reduce the number of enterprises, and have shown their "killer". Under the encouragement of "the two venture", Jinjiang enterprises took the initiative to attack the brand and expand the market, presenting the consistent style of local enterprises in the trend and winning the competition.