In The First Quarter, Retail Sales Increased By 1.5% Over The Same Period.

In the first quarter of 2012, the overall sales growth of China's consumer goods market was relatively low. In the first quarter, the total retail sales of consumer goods increased by 14.8% over the same period last year, 1.5 percentage points lower than the same period last year.

Above quota

The year-on-year increase in retail sales was 7.3 percentage points lower than the same period last year, 15.7%, 0.9 percentage points higher than the total retail sales of consumer goods in the whole society.

Among them, the growth rate of clothing retail sales is only 14.4%, which is significantly lower than the total retail sales volume of the whole society, which is lower than that of the wholesale and retail enterprises above designated size. The growth rate of retail sales of wholesale and retail enterprises is much lower than that of the wholesale and retail enterprises in the same period of last year. The growth rate of clothing retail sales is 8.4 percentage points, and the growth rate is not as fast as that of the first quarter of 2009, which is the most serious period of financial crisis.

At the same time, according to the statistics of the China National Business Information Center, the retail sales of clothing commodities in major retail enterprises in the country increased by only 8.53% over the first quarter of 2012, significantly lower than the same period of last year and the year-on-year level. It is also the first quarter retail sales growth since the financial crisis.

Prices continued to show a marked increase compared with the same period last year.

According to the National Bureau of statistics, in the first quarter of 2012, China

Consumer prices rose 3.7% over the same period, of which the year-on-year increase in February and March was the same as last year's highest.

According to the statistics of the brand clothing prices of the major retail enterprises in China, the clothing prices in the first quarter of 2012 increased by 11.4% compared with the same period last year, but the increase showed a marked slowdown compared with the same period last year.

Retail sales of all kinds of clothing grew negative year-on-year

In recent years, especially in the past three years, clothing prices, especially the brand clothing prices continued to rise rapidly, to a large extent affected the growth of consumer clothing consumption.

According to the statistics of the China National Business Information Center, in 2011, when the price of brand clothing rose relatively high, the volume of retail sales of all types of major retail enterprises in China increased by only 4.36%, which was 5.84 percentage points lower than the growth rate of retail sales in 2010. At the same time, the growth of all kinds of clothing retail sales in 2011 was the lowest since 2001.

The rise of prices has gradually become an important factor in the growth of retail sales. In 2011, the contribution rate of clothing price growth to retail sales increased to 79.9%, which was significantly higher than the previous level, which was 28.2 percentage points higher than that in 2010. That is to say, the growth of clothing sales in 2011 is almost 80% from the rise in unit price.

The first quarter of 2012, the key large-scale retail enterprises in China

Continuing to rise, although the increase has slowed down, the first quarter led to it.

Volume has shown a downward trend compared with the same period last year, down 2.6% compared with the same period last year, that is to say, the continuous rising price has exceeded the extent that consumers can afford.

In the first quarter of 2012, the contribution of retail sales growth came from price increases, while the contribution of retail sales growth was negative.