The Seventh Shenzhen International Brand Underwear Exhibition: The Winner Wins The World.

2012 China international underwear culture week and the seventh Shenzhen international brand underwear Exhibition (SIUF) were opened in Shenzhen in May 11th. Wang Tiankai, President of China Textile Industry Federation, Wang Wei, deputy director of the Department of consumer goods industry, Ministry of industry and information technology, Wang Wei, vice president of China Federation of commerce, Yang Shibin, President of China knitted Industrial Association, Feng Dehu, vice president of China Garment Association, Lin Yunfeng, vice chairman of the textile industry branch of China Council for the promotion of trade, Tong Zhiqi of China Textile newspaper and clothing times, leaders from Guangdong and Shenzhen, as well as famous brand admired, Ordifen and other business representatives and their franchisees and agents attended the opening ceremony.

The opening ceremony of China international underwear culture week and the seventh Shenzhen international brand underwear exhibition is ingenious. The distinguished guests have jointly launched the annual exhibition of underwear industry on a ship named "crossing", just like China. knitting Yang Shibin, President of the industry association, said in his speech that under the international situation that is not optimistic, we hope that this flagship, a symbol of the underwear industry, will overcome difficulties and develop the wind and waves in the future development.

　　 Excellent transcript of $3 billion

The 3 day underwear exhibition attracted 48 thousand professional spectators. The number of visitors visited nearly 280 thousand yuan, and the direct and indirect turnover of nearly 3 billion yuan. The seventh Shenzhen international brand underwear exhibition and 2012 China international underwear culture week ended with excellent transcripts.

This Shenzhen underwear exhibition has achieved a new leap. The scale of the exhibition has exceeded 50 thousand square meters, and has successfully entered the ranks of the world underwear exhibition. For the first time, it introduced the concept of public welfare, condensed the love power of the industry and took on more social responsibilities. The exhibition of more than 20 famous international brands increased the internationalization level of the exhibition.

Cultural concept exhibition area, college exhibition area and home service section enrich the connotation and extension of the exhibition. The five professional forums, five high-level underwear show, two grand parties, a design competition, will gather the cutting-edge information in the underwear industry to lead the underwear fashion trend.

According to the survey, the satisfaction rate of the exhibitors is as high as 92%, of which 70% of the exhibitors have expressed the intention of the next exhibition. Zhang Fengwei, chairman of Shenzhen Shengshi Bowen Exhibition Co., Ltd., said that after 7 years, SIUF has become the most influential and influential underwear industry brand annual event in the whole country and even the Asia Pacific region. Its ultimate goal is to make Shenzhen underwear exhibition the "first exhibition of Chinese brands."

　 Small underwear has a big culture.

China international underwear culture week insists on "carrying forward" Underwear The purpose of culture is to promote the development of the industry. At the same time, the brand new concept of "small underwear, big fashion and big culture" is introduced. The exhibition started with public service activities, and several impressive forums have benefited exhibitors. China's underwear brand development summit forum, which pioneered the dialogue between underwear brands and department stores giants, led the win-win mode of interaction between business and enterprises. The cultural concept exhibition area interpreted the new concept of "culture to make underwear more exciting" through creative static display. The first time to join the Academy exhibition area, launched the "underwear exhibition of teachers and students of Chinese design institutes" project, highlighted the intersection of exhibition and culture, and realized the effective docking and perfect integration of colleges and underwear industry service platform. In the past two years, the traditional channel of underwear industry has entered the industrial adjustment period. Many underwear brand enterprises have taken a difficult step. E-commerce is a new way for enterprises to transform some underwear brand enterprises in difficulty. However, most entity brands know less about e-commerce professional knowledge, have little contact with e-commerce platform resources, and do not understand the strategy of e-commerce talents. Against this background, the views of the distinguished guests on the second underwear industry e-commerce summit have made more underwear brands and platform providers understand each other in a more detailed way.

　　 Big brands are playing cultural cards.

One of the obvious features of this exhibition is that the exhibition sites of big brands such as Adam, Ordifen and so on have taken cultural cards. The booth is not like the traditional exhibition, which is full of underwear samples, but attracts the audience's attention with the cultural exhibition.

In recent years, Ordifen has drawn inspiration from the themes of Chinese culture such as Tang, song, yuan, Ming and so on. Wang Wenzong, chairman of Ordifen group, is not idle. Besides attending the exhibitions, he also looks at other kinds of booths in the exhibition hall and asks why. Wang Wenzong said that Ordifen has accelerated its pace in category development, for example, home clothes are a new economic growth point. If enterprises want to develop, they must cooperate with the elite enterprises in various fields to achieve twice the result with half the effort. On the big scale booth in Rome, one of the underwear was not seen, but exhibitor Lei Hongbo constantly received advice from joining and agent. He was very busy.

　 Industrial clusters display industrial chain competitiveness

In this cultural week, the most striking feature is the collective appearance of industrial clusters. One of the highlights of this exhibition is that Shantou, Zhongshan, Yanbu and other industrial clusters have joined the exhibition in a joint effort. Shantou fashion home furnishing industry development research institute, led by 20 well-known home furnishing brands group, including the rest of the company, Bai Lun Shijia, jade eggplant and Qi Rui, attended the Shenzhen international brand underwear exhibition. The 20 brands of home furnishing clothes have adopted a unified exhibition image to send "China" to the industry. Leisure wear The signal to see Shantou. Zhongshan Xiaolan underpants play the banner of "Zhongshan Zhi Zhi", which indicates that men's underwear has gradually entered the stage of intelligence development from the era of mass production and price competition. Yantai underwear has set up investment brochures for planning projects such as underwear creative garden on its booth.