Deep Understanding Of Bedana'S Brand Positioning And Achievement Of Strong Market Players

For any brand, positioning is what we need to seriously consider.

What is positioning?

Based on the product, the commercial decision of a specific brand in cultural orientation and personality difference is the process and result of establishing a brand image related to the target market.

In other words, it means identifying an appropriate market position for a particular brand, so that the commodity occupies a special position in the consumer's mind. This special position is called the mental ladder.

The basis of scientific, rational and developmental is the accuracy of brand positioning.

Based on this judgment, Bedana, who was well versed in the positioning value, had a clear understanding of brand positioning and brand loyalty in the early days of his creation.

After conducting a rigorous and rigorous investigation of the underwear market in China for three years, Bedana believes that there is still room for development in China's underwear market. Especially for the fashionable women in the two or three line cities, the underwear market is a piece of meat and potatoes.

After careful investigation and verification, she gave the product to serve young and middle-aged women aged 25 to 35, and considered them to be the interlacing of traditional and modern, mature and lovely aggregates, both fashionable and not overly avant-garde.

In this section, Bedana has made further more precise positioning.

According to the analysis of psychology and sociology, women aged 25 to 27, 28 to 31, and 32 to 35 years old can be divided into precise groups with different characteristics.

In combination with the characteristics of each group, Bedana's designers play a spiritual role. For example, for young women aged 25 to 27, the styles of Bedana are more sweet and pure, because women at this stage also have fantasies and sweet dreams for life. This design style accords with their personality characteristics.

For women aged 28 to 31, Bedana's style is mainly charming and beautiful. At this stage, women begin to pay attention to femininity and curvy beauty, while Bedana's use of lace and lines caters to their psychology.

And so on, not enumerated.

For beta, underwear industry is not only a beautiful industry, but also a rigorous and scientific industry.

In order to make a brand in an invincible position in the market, it can really become an evergreen tree in the underwear industry.