Wenzhou Shoe Enterprises Enter The Stage Of Moral Management, And Three Pairs Of Shoes Create A Cultural Project Of Shoes.

History is not short, for more than 2000 years, but the real starting point is after the reform and opening up.

At that time, the shoe factory was a family workshop. There were not many people in the shop, but the shoes were also made by hand. One person made one or two pairs of shoes 8 hours a day, and the process of shoemaking was only four or five, but now there are more than 280 processes.

In contrast, the technology of shoemaking is not only quite detailed now, but now Wenzhou shoe enterprises attach more importance to the construction of shoes culture. "Making shoes must be culture" has become the consensus of Wenzhou shoe enterprises.

Nowadays, many shoe makers in Wenzhou throw millions of dollars or tens of millions of yuan to build a cultural project of shoes, which is also unique throughout the country.

For example, the Red Dragonfly Group invested heavily in building the first Chinese shoe culture exhibition hall in China, and later built the Museum of Chinese shoe culture. The Kangnai group also made a great contribution to the shoe culture, touring the shoe culture in the whole country, and the Er Kang group had its own shoe museum.

Many shoe companies in Wenzhou have specialized corporate culture organizations and professional personnel to promote the promotion.

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Zheng Xiukang said that Wenzhou shoes enterprises have found the way of enterprise development from the shoe culture, and found the confidence of making big enterprises brand.

Cultural shoes

Do you have technology shoes? In today's Wenzhou, you can get a positive answer.

Wenzhou has state-level high-tech enterprises shoes enterprises, shoes Technology Museum, state-level laboratory, footwear technology research institute and so on, and now more and more high and new technology is applied to Wenzhou footwear products, there are breathable shoes, nano shoes, sports shoes and so on.

Zheng Xiukang said that in the mid 50s of last century, China's shoes output was only 20 million pairs, and now it has more than 10 billion pairs, accounting for half of the world's annual output.

In the past, when shoes were made to wear well, people adapted to shoes. Nowadays, shoes should be adapted to people, not only for fashion but also for health.

And Wenzhou shoe companies are also developing technology shoes toward this goal.

The new functional products developed by Kangnai group in recent years include comfortable shoes, clear hole breathable shoes, waterproof and breathable shoes, elastic shock absorbing shoes, flexible bottom Technology shoes, and internal circulation breathing heighten shoes.

AOKANG group has developed several functional shoes such as oxygen circulation breathing shoes, step shoes, folding high heels and so on.

The nano functional air conditioning shoes designed by Wenzhou Jill shoes company will also become a killer weapon for shoe companies to fight crisis.

There are also some shoe companies offering "volume customization" services, which use computer technology to collect data of customers' feet and then choose suitable styles for customers according to customers' preferences.

Some shoe companies have moved customized services to traditional shoe stores, which has become a highlight of shoe market.

Technology shoes

The bigger and stronger Wenzhou shoe leather association and Wenzhou shoe enterprises are doing well the "responsibility shoes" of enterprises, that is, consciously undertake corporate social responsibility and safeguard the healthy development of the industry.

At present, the total output value of more than 3000 shoe making enterprises in Wenzhou is 78 billion yuan, which solves about 600 thousand of the labor force's employment. If the Wenzhou shoe store and other related industries are counted, Wenzhou shoe enterprises will arrange employment for over 100 million people.

More Wenzhou shoe enterprises have entered the stage of "moral management", and their performance in actively undertaking social responsibilities and contributing to public welfare undertakings is particularly prominent.

Kangnai group has donated tens of millions of yuan to charity, hope projects, social welfare and poverty relief and other public welfare undertakings. The Wang Zhentao charity foundation was set up in Beijing in 2007. Over the past 4 years, the foundation has helped more than 3200 poor students realize their dream of University. The red dragonfly has contributed about 40000000 yuan to the public welfare undertakings, and won the first "China Charity Award" issued by the Ministry of civil affairs in 2005. The spider king group has donated 1 million 600 thousand yuan to the Ming Ming project to subsidized 800 poor eye patients in the central and western regions.

Zheng Xiukang said that as a labor-intensive industry, shoemaking industry is like "migratory birds". Its development and pfer are affected and restricted by many factors such as land resources, labor costs, raw material supply, environmental protection and sales market. It can be said that nowadays, Wenzhou shoe enterprises are also facing crises and challenges at the same time.

Doing well in brand pformation and upgrading, enhancing product competitiveness and value-added products, going out and walking up to the competition with world brands are the constant pursuit and the only way to build 100 years' brand in the industry.

Responsible shoes

This year, the shoe leather industry association of Wenzhou was founded 20th anniversary. Zheng Xiukang, chairman of the association, said in an interview with our reporter yesterday that the shoe and Leather Association has grown together with Wenzhou shoe enterprises in the past 20 years, just like a baby who has just learnt to walk, to the youth and youth, and then to shoulder the heavy responsibility of the youth, the association must also become a hundred years' brand like the enterprise.

On the road to the success Association brand, Wenzhou shoe enterprises should do well in the "three pairs of shoes", that is, "cultural shoes", "Technology shoes" and "responsible shoes", which has made great efforts to establish the image of China's shoe capital.