China Textile And Apparel Exhibition -- Summing Up The 17 Session, Looking Forward To The 18 Session

China founded in 2003

(CFF) has been successfully held for 17 consecutive sessions. In September 12th this year, ~14 will be held in Tokyo for the eighteenth session.

Due to the impact of the earthquake, China's textile and garment exhibition held in Tokyo in two years will achieve a great leap forward this year.

Sun Xiaoming, general manager of China Textile and advertising Exhibition Co., Ltd., an exhibition organizer, said in an interview with reporters that the exhibition will first enter the BigSight Pavilion of the mainstream exhibition hall in Tokyo, Japan, with a planned area of 8600 square meters.

At the same time, the layout and function of the exhibition will be adjusted, and the exhibition will be divided into three themes and functional areas, namely, clothing theme, lifestyle theme, brand introduction and negotiation area, in order to comply with the evolution process of the industry format, and fully meet the internal needs of trade mode, business mode and purchasing habits change.

Clothing exports to Japan have obvious advantages.

The professionalism and trade of China Textile and apparel show has been widely recognized by the Chinese and Japanese industries.

The exhibition has become a new coordinate of the OEM Theme Exhibition hosted by China overseas. It holds one session every year in Tokyo and Osaka to meet the seasonal demand for international apparel procurement.

As a professional platform for textile and apparel industry in China and Japan, China Textile and apparel show has been continuously improving.

The seventeenth China Textile and garment show has just been successfully hosted by outstanding enterprises from 15 provinces and 50 cities in China. The total annual export volume to these enterprises accounts for about 15% of the total export volume of China's textile and apparel exports to Japan.

There are various types of exhibitors, 36% from processing enterprises, 43% from foreign trade companies, 11% from industry and trade integration companies, and design companies, fashion companies, etc., to well meet the various needs of Japanese industry.

China's textile and garment show has achieved remarkable results.

The seventeenth China textile garment exhibition area is 6000 square meters, with 271 exhibitors and 324 exhibitors. The 3 day exhibition has received 5011 professional spectators.

At the Canton Fair, there were 9014 booths and 1300 visitors to Japan.

Due to good trade, the satisfaction of Chinese exhibitors to China's textile and garment show is also increasing year by year.

A survey of the seventeenth China Textile and garment exhibition shows that exhibitors who are satisfied with and satisfied with the exhibition are 90% of the total.

The financial crisis has a far-reaching impact on the global textile and clothing trade.

In recent years, the fundamentals of the foreign consumer market have not changed.

Some international buyers revealed that the procurement cycle is now getting shorter and shorter.

Conventional

The cycle is 26 weeks ~28 weeks, and the average purchasing period is 12 weeks ~19 weeks.

And brands like H&M, Zara and Forever21, which are "fast fashion" brands, are more demanding on the procurement cycle.

Sun Xiaoming told reporters that a group of garment enterprises in China have already had a strong ability to deal with small orders and fast delivery times by participating in the multi China Textile and garment exhibition. Under the background of fast fashion swept the global garment industry, China has shown a strong competitive advantage for Japanese export enterprises.

Compared with Chinese enterprises, although the enterprises in some Southeast Asian countries have the advantage of processing costs, the shortening of the international procurement and delivery cycle has brought considerable pressure to Southeast Asian enterprises.

This is the advantage of Chinese enterprises.

Many of the enterprises in China's textile and garment show have a delivery period of 30 days ~60 days.

At the same time, China has developed rapidly in recent years, and the supply capacity of some Chinese fabric enterprises has increased. This provides a guarantee for the short supply period of Chinese garment enterprises.

It is precisely because of these advantages that although Chinese enterprises have encountered various difficulties in the export of Japanese clothing in recent years, China's clothing exports to Japan are still growing, and 7.7% growth is maintained in the 1 quarter of this year.

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Extension of exhibition theme exhibition area

Japan is not only rich in commodities, exquisite and popular, but also highly developed in circulation industry. It has the characteristics of convenience and perfect service system.

All kinds of retail formats attach great importance to meeting the needs of consumers' comprehensive life. The sales mode of garments and related consumer goods is developing towards more comprehensive, more yuan and one-stop shopping.

Sun Xiaoming believes that the changing trend of Japanese retail market brings a new perspective to Chinese suppliers to develop the Japanese market, and makes full use of the advantages of China's manufacturing industry as a whole and supporting the whole industry to meet the demand of Japanese consumers for more comprehensive, more yuan and one-stop shopping, and can gain more trade opportunities.

Sun Xiaoming revealed that in order to adapt to the changing trend of the consumer goods sales mode in Japan, the eighteenth China textile clothing exhibition will launch the "lifestyle" thematic exhibition area.

Sun Xiaoming is very optimistic about the prospects of the "lifestyle" theme pavilion, because there is a realistic market demand.

After the change of Japanese retail market sales mode, Japanese traders also changed. The original fiber Department of some Japanese general trading companies has now changed to the consumer goods department, and the consumer demand oriented purchasing mode is gradually established.

The exhibitors who participated in the China textile garment exhibition have also gradually felt the changes of Japanese purchasers, and many exhibitors reflect the demand for one-stop purchase by Japanese merchants.

Statistics from the six China Textile and apparel show show that more than 1/4 of the audience want to add exhibitors to accessories, bags, household items and other consumer goods.

In addition, the professional audience level of China Textile and garment show is high, which is conducive to making decisions on the purchase of new exhibits.

According to statistics, the highest level of audience in the last four sessions was over 1/3, and the top and the top audiences were close to 60%.

High level audience has wide vision, large demand and strong decision-making ability, which will bring business opportunities to enterprises participating in the "lifestyle" theme exhibition area.

Establishing brand introduction and negotiation area to provide opportunities for brand cooperation

The strong demand of the Chinese market and Chinese consumers has attracted many international brands and agencies to occupy the Chinese market. The Japanese industry also has a strong desire for this.

China Textile and apparel exhibition will encounter Japanese customers including garment brands, design, planning services and so on. These customers will come to the exhibition to find partners who will enter the Chinese market.

When the seventeenth China textile garment exhibition was held, it was specially designed.

In the introduction area, 5 enterprises with the intention to introduce Japanese brands negotiate with Japanese brand enterprises in the imported area.

The 5 companies have been negotiating with many Japanese brand companies for 3 days, but they still need time to cooperate.

The eighteenth China textile garment exhibition will set up "brand introduction and negotiation area" on the basis of trying the special exhibition area at the last exhibition. According to the characteristics of the theme negotiation, special arrangements should be made in the exhibition area, booth and charge.

Sun Xiaoming is full of anticipation of the success of the exhibition.

Because the exhibition moves to the BigSight exhibition hall of the main exhibition hall, the China Textile and garment exhibition will be held at the Tokyo auto show, Tokyo Toy Festival, Tokyo International Animation Festival and other famous exhibition venues. The Chinese made products with excellent quality will have better display space and expression.

At the same time, the new "lifestyle" themed exhibition area enriches the content of the exhibition and will bring new highlights to the exhibition.