Louis Weedon: 7 Years Remain Stable, The Most Valuable Luxury Position.

Beijing time May 22nd evening news, the world's second largest advertising and communication group WPP's Huatong Ming released the 2012 BrandZ world's most valuable brand report shows that luxury brand Lu Wei Mun Xuan group's brand Louis Weedon value of $25 billion 900 million for seventh consecutive years ranked first in luxury goods, Hermes and Rolex ranked second and third respectively.

It is reported that in the overall brand value ranking,

Row twenty-first.

Brand value ranked first in terms of US $182 billion 900 million.

Louis Weedon's brand value increased by 7% compared with the same period last year; the brand value of Hermes increased by 61% to $19 billion 200 million over the same period, and the value of Rolex brand increased by 36% to 7 billion 170 million dollars over the same period last year.

"As more and more people are more inclined to buy things that are classic rather than fashionable," Cooper, managing director of China, said in the announcement.

Being regarded as a good investment, those who can afford it, including young, increasingly unable to afford a house, are indulging in their disposable income for intermediate luxury items.

According to the report, quality technology, tradition and history are the key factors for the success of luxury brands.

Cooper said: "luxury producers can use brand strategy as a key way to create long-term financial value."

Louis Weedon's brand value accounts for about 61 billion 50 million euros (78 billion dollars) of the market value of 1/3.

In this ranking, Chanel ranked fourth, brand value decreased 2% to 6 billion 680 million US dollars, Gucci (Gucci) decreased 14% to 6 billion 420 million US dollars, and ranked fifth. A spokesman for Hua Tong Ming said that the decline in Gucci brand value was mainly affected by the decline in the stock price of its parent company PPR group.

The report shows that Prada, Li Feng Group's jewelry brand Cartire and Hennessy Cognac and Moet and Chandon ranked sixth to ninth respectively, Burberry ranked tenth, brand value of 4 billion 90 million dollars, an increase of 21% over the same period, accounting for about half of its market value.