Big Opportunities For The Garment Industry In The Slump

stay

During the new product conference held in Beijing, Zhu Ping, President of Babury company, interviewed reporters. She said that China's clothing industry was in the great depression, but at the same time it meant more opportunities.

At the same time, she said that the failure of Li Ning Co pformation could not be considered as a failure because of its pformation pains. It should be viewed from a strategic perspective.

Last year, a series of clothing brands including Lining faced greater market pressure.

Some analysts believe that

In a difficult position.

In response, Zhu Ping told reporters that last year's Chinese clothing industry was in a big inventory and great depression.

"Last year, the clothing industry was very uncomfortable.

Many brands went bankrupt.

Clothing companies like YOUNGOR and red beans are billions of inventories.

Zhu Ping said, "but in turn, it is full of opportunities.

According to Forbes statistics, more than half of the world's top 500 enterprises are rising in the economic recession.

So, when someone outside the world advised me to dump the stock this year, I still invested heavily in research and development.

In my opinion, the more economic recession, the more opportunities there are for those who are prepared.

When it comes to comments that Lining's clothing pformation fails, Zhu Ping does not agree.

She believed that we should look at this issue from a strategic perspective.

"It can not be said that the failure of Li Ning Co pformation can only be said to be a temporary setback."

She explained further that "in the process of pformation, enterprises will lose some sales and lose some market share."

But perhaps through pformation, the ultimate outcome is the Phoenix Nirvana.

Sometimes we may be more realistic. We only see the sales report of the company this year. The bad situation this year is that its pformation failed.

But I think it may be another take-off, because there must be a downward accumulation process before takeoff.

We need to look at the success of pformation from a strategic perspective. "

As China's first brand of down pants, Zhu Ping admits that

The design is very difficult.

"The limitations of trousers are large, and the excellent design in the middle of the room will test the designer's skills."

But she denied that the entry into the jacket Market was due to this limitation.

She pointed out that Babury's down jacket wanted to create a down jacket fashion brand.

"For example, Bosideng only sells down garments, but we don't think it's fashion.

And our products now have a coat of three, double velvet across the border - inside a down jacket and a woolen coat.

It breaks the sense of traditional down garments, like a fashion brand and a down jacket fashion brand. "

Zhu Ping said.

She said that compared with other brands, Babury's design team was more powerful because Babury itself was pformed from the fashion design center.

"We used to design and make models for the major brands.

Therefore, our version production technology and design research and development capabilities are better than the general clothing companies.

I am also engaged in design, and many of the owners of clothing design companies are non professional.

Zhu Ping said.

It is understood that Babury down jacket this year launched a non feather fabric made of down pants.

The malfunction of the liner without elasticity is solved in the process.

The jacket also broke the concept of traditional down jacket, which is a woolen coat and a down garment, so as to achieve the effect of double velvet pboundary and one coat and three wear.

Finally, Zhu Ping said that in the next 5 years, Babury will strive to move towards the international market.

"We are the first Chinese company to introduce down pants, and there is no such product in Japan.

So I think Japan is a blue ocean.

I hope that in the next 5 years, the down jacket will be extended to Japan for sale.

In addition, we have developed a new project this year, similar to ski pants.

I hope to cooperate with Canada in the future and promote it there. "

Zhu Pingru said.