AOKANG, My Dream Is Coming Out Like This.

"In 1988, the Olin shoe factory was founded. In 2001, it launched its leisure fashion brand Kanglong, and began its brand diversification. In 2007, it became a supplier of leather products for AOKANG in Beijing in 2008. In 2011, it filed a protest against EU anti-dumping and fought for five years in China.

Won the victory; in 2012, successfully landed in the A share market.

This is a typical AOKANG "extraordinary body", which tells about AOKANG.

"The extraordinary course of development in the 24 years.

AOKANG production workshop

Today, the "private economy in Zhejiang" network reporter gathered in the group.

To explore how the Chinese shoe king was made.

Three, fire is "shoes king".

Anyone familiar with AOKANG knows almost all the three fires in AOKANG history.

These three fires, let AOKANG from the thirty thousand yuan shoe factory nirvana for China shoes king.

The first fire: the fire of ambition

In August 8, 1987, more than 5000 pairs of Wenzhou shoes were burned in Hangzhou's Wulin gate square.

The Wulin gate incident led directly to the collapse of the credibility of the footwear industry in Wenzhou.

A lot of shoe enterprises in Wenzhou have closed down, and this credit crisis has gradually spread to other industries in Wenzhou. It has pushed Wenzhou shoes into an awkward situation inside and outside the world.

At that time, Wang Zhentao was selling leather shoes in Wuhan. Although the shoes he sold did not have any quality problems, they were confiscated because of their origin in Wenzhou.

This disaster has left Wang Zhentao nearly two years of accumulated losses and started from scratch. However, he found that the big market has no place for Wenzhou shoes.

Only by practicing hard work and rebuilding prestige on the basis of quality, can we create a brand new, so that leaders can make a breakthrough and reappear the brilliance of China's shoe capital.

Second fire: the fire of shame.

The Wulin gate incident let Wang Zhentao know that quality is the life of an enterprise.

In 1988, Wang Zhentao returned to his hometown and watched the devastation of the shoe industry in Wenzhou. At the same time, he decided to build the Yongjia Olin shoe factory (the predecessor of AOKANG) with the remaining 30 thousand yuan, and then embarked on a difficult journey for the leather shoes of Wenzhou.

Ten years of "hardship and courage" paid off. In February 1998, Wang Zhentao finally realized his dream. "AOKANG" leather shoes were rated as "China's real leather shoes king" by the China Leather Association.

At that time, Wang Zhentao did not forget the shame fire of the Wulin gate square 12 years ago.

For the shame of snow Wenzhou shoes, in August 8, 1999, Wang Zhentao deliberately chose this day, chose the Wulin gate square, and put the 20 thousand shoe boxes and 2000 pairs of shoes of counterfeit AOKANG shoes caught in counterfeit fire, igniting second fires.

"I have been looking forward to this for more than 10 years, and I have waited for more than 10 years, but I finally waited till today!" Wang Zhentao's heart was filled with excitement.

This fire not only burned Wang Zhentao's grievances for a long time, but also dissipated the rolling clouds that once shrouded in "made in Wenzhou", and the Wenzhou brand began to move from Wenzhou to the whole country.

Third fires: the fire of dreams

In May 18, 2008, Wang Zhentao carried the torch relay of the Beijing Olympic Games in Hangzhou as a torchbearer, which is a "dream fire" for him.

Because in the heart of Wang Zhentao, there is an Olympic complex, which can be seen from his name of the shoe factory as "Olin", and he has always pursued his spirit of "faster, higher and stronger" in the Olympic Games.

In March 22, 2007, AOKANG, the leader of the domestic footwear industry, announced in the Great Hall of the people of Beijing that after the approval of the Beijing Olympic Organizing Committee, AOKANG officially became a supplier of leather products for the 2008 Beijing Olympic Games, thereby gaining a valuable "entry ticket" that went hand in hand with the 2008 Beijing Olympic Games.

In November 22, 2007, the "Asian flying man" Liu Xiang officially took the lead in the AOKANG Olympic Games as ambassador of the AOKANG, and became the special ambassador of AOKANG Olympic dream action, helping the Olympic champion's dream activities launched by AOKANG, and the Olympic strategy of the Olympic Games of Wang Zhentao was a step further.

Joining hands with Liu Xiang not only strengthens the real relevance between AOKANG and the Olympic Games, but also shows the strong strength of AOKANG as a Chinese private enterprise, and proves the strength and determination of China's footwear industry to enter the international high-end brands.

Defense EU antidumping achievement "soul of shoe king"

"An entrepreneur without social responsibility is not a real entrepreneur."

Wang Zhentao has expounded his understanding of entrepreneurs many times, and has been undertaking the responsibilities of an entrepreneur.

The long-standing plea just ended for a year, the EU anti-dumping lawsuit once again proves that AOKANG is worthy of the title of "China shoe king".

In October 2006, faced with the EU's "anti-dumping stick", AOKANG first came out and filed an anti-dumping lawsuit against the European Council as the defendant to the European Court of first instance.

The lawsuit, which coincided with the end of the 5 year pition period of China's accession to the WTO, was put on the title of "the first debate" after the pition period of China's accession to the WTO. It is destined to be an extremely difficult and protracted lawsuit.

Perhaps for this reason, only 5 of the more than 1200 Chinese enterprises affected by anti-dumping have filed a lawsuit, including AOKANG, and the whole industry has had a collective silence.

In the face of such embarrassing situation, Wang Zhentao said so categorically: "this lawsuit must be fought.

In the face of EU anti-dumping, it is useless to be dissatisfied.

We are already a member of the WTO, and apply the right that WTO rules give us. Let the EU see that Chinese shoe companies are not afraid of being bullied. We dare to use our dignity to defend against unfair actions of the European Union. We understand the law. "

It is precisely because AOKANG sticks to the responsibility mission of fighting for Chinese shoe enterprises, and finally received the March 16, 2011 report: the European Commission announced that it had formally suspended anti-dumping duties on Chinese leather shoes up to 16.5% from March 31st.

For AOKANG, suit is the need of internationalization of Chinese shoes.

In this process, AOKANG has continuously demonstrated the confidence and corporate image to the world, and has had more in-depth contacts and exchanges with international brands.

In May 18, 2010, AOKANG formally acquired the famous brand of Italy Wanli Wei, realizing the leap of AOKANG brand, gaining popularity and reputation rapidly. With the help of cooperation, the international connection of AOKANG's technology and management has been realized, and channel swap is also steadily progressing.

Successful listing opens "new journey of shoe king"

In 2012, AOKANG successfully landed in the A share market, which means that AOKANG is entering a new journey of the company's development with the new posture of "the first stock of China Shoes Capital".

In this new journey, AOKANG will start another business.

This time, AOKANG's goal is to become China's leading footwear brand operator and retailer.

Start with R & D first.

Focusing on "fast + fashion", AOKANG has established a global 24 hour R & D mechanism, making full use of the advantages of the three R & D centers to share R & D results.

At the same time, AOKANG also plans to set up a digital R & D base. All devices are digitally managed, upgrading from 2D to 3D, eliminating the link between samples and developing products in the computer, so that all the needs can be completed instantaneously.

Secondly, in terms of intelligent production, AOKANG will further integrate the global supplier resources to realize the globalization of production, establish an international production workshop, turn employees into shoemaking engineers, integrate equipment, personnel and resources, and replace automation with automation.

By integrating from manufacturing to intelligent manufacturing, the quality of shoemaking can be improved while shortening the time of shoes from workshop to store.

In fact, the integration of research and production is only pave the way for integrated sales.

"Efficient ordering, fast logistics, and multi channel win" are both the guiding cards and the purpose of AOKANG's sales integration.

AOKANG will implement information-based logistics for three years, establish six logistics centers nationwide, and integrate the multi brand resources with the six logistics centers to drive the seven regions.

The function of the six logistics centers in the future is to make orders, production and distribution. It is necessary to form a 2-3 hour sales distribution ring. Regional sales companies only manage, do not have warehouses and stocks, but build warehouses in terminals, and achieve rapid improvement in efficiency through fast logistics.

In addition to keeping AOKANG's advantages in chain Monopoly and innovating e-commerce channels, the next priority is to develop department stores.

At present, AOKANG and its Wanli Wei and beautiful beauty have entered a certain number of shopping malls, and have achieved certain results.

In the next five years, on the basis of ripe opportunity, mature experience and mature resources, AOKANG will vigorously operate international brands and further expand its cooperation with shopping malls.

It is reported that AOKANG has set up a professional and practical team to serve the shopping mall.

At that time, AOKANG will achieve six rapid integration through integration: fast information, fast development, fast production, fast logistics, fast shipping and quick return of funds, and then realize the "Wan Dian project" in the next 3-5 years.

The future of "becoming China's leading brand operator and retailer" has been extended from foot to foot.