Marketing Strategy Of Pregnant And Infant Clothing Enterprises To Deal With The Fifth Round Of Baby Boom

From 2012 to 2016, some experts predict that the fifth round of baby boom will take place.

The early marketing strategy of the company hopes to get a share in the pregnancy market.

Then, what production and marketing strategies will be adopted by infant clothing enterprises?

Innovation is based on market segmentation.

Robust medical group has its own research and development of the international patent production technology brand - PurCotton cotton era, the production of baby clothes are made of 100% medical grade natural defatted pure cotton gauze as raw material.

Li Jianquan, chairman and President of the health care group, said: "according to the data released by the National Bureau of statistics in recent years, we expect that the birth population in 2012 will be at least 16 million of the Olympic baby in 2008.

It can be predicted that with the coming of the baby boom in the year of the dragon, the demand for all kinds of maternal and infant products will rise sharply, which will certainly bring unlimited business opportunities to the maternal and infant industries, such as clothing, supplies and food industry.

However, after all these years, the market effect of the baby boom continues.

Competition is also more intense than it was a few years ago. "

Talking about the marketing strategy of how to deal with this opportunity in the cotton era, Li Jianquan said: "in the face of this huge cake, our strategy is to find opportunities in the market and lead the market in innovation."

The brand name of the cotton era is "cotton high-end living hall", while baby products are important source of achievement for the brand.

The whole baby industry is full of products. The annual market capacity is estimated to be around 500 billion yuan.

Based on brand positioning, the cotton age first cut into the category of high-end baby clothing.

Since 2012, it has entered the high-end infant urine pants Market.

These two market segments are the market opportunities of the "cotton era".

How to base ourselves on these two competitive markets? There is no alternative but to "innovate". This is the foundation of the cotton era.

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And baby diaper industry, "cotton era" is a company with medical background.

The "robust medical care" of the parent company is a NASDAQ listed company in the United States. Relying on the experience of research and production of professional medical products for more than 20 years, the "cotton era" has pformed the rigorous medical products into civilian products, providing the baby with a cotton intimate soft care.

In the production of products, the main raw materials come from the imported high-quality cotton and the unique cotton spunlaced nonwovens production process, which is the first and unique in the industry.

Three dimensional marketing of land, sea and air

In addition to product innovation, the cotton era is also actively developing new marketing ideas, which are mainly reflected in marketing channels. The three-dimensional marketing channel of "sea, land and air" provides a strong competitive advantage for the "cotton era".

The central shopping mall of all the first tier cities across the country has opened nearly 50 "high-end cotton houses" to provide customers with intimate and honorable products and service experience. This year, we will expand our stores to 100, forming a "land channel". The e-commerce channel started from 2011 has formed a good reputation among consumers in a short time. The rapid development of the "air channel" has made the brand effect of the "cotton era" more widely spread. From 2012, our innovative baby cotton padded pants will also enter a broad traditional supermarket and maternal and child outlet channels, and thousands of traditional channels will be deployed to create a new market "blue ocean" for the cotton era. Li Jianquan told reporters: "since its establishment in 2009, we are in the

Li Jianquan said: "in order to actively link the next fifth baby boomers (2012 -2016), the planning for the next five and ten years of the cotton era has been completed.

In five years, the sales target of maternal and infant products is 2 billion yuan.

The achievement of goals is inseparable from the integration and application of various marketing means.

In recent years, there are thousands of enterprises in the baby boom. There are inevitably some enterprises eager for quick success and instant benefits. In the short term, they may see the blowout of sales, but they tend to be weak and even problems. In the short run, why is this? Because these enterprises only focus on the immediate economic benefits and ignore the core brand building.

The maternal and child industry is a highly concerned industry. After 80, the younger generation of parents has a higher level of education. They are most concerned about quality safety and brand reputation.

There are many entrants in the maternal and infant market in recent years, but there are still a large number of disqualified persons. The mother infant industry is undergoing rapid integration and pformation.

Enhance functional extension Zodiac design

The "love child" brand of the famous underwear brand love Underwear Co., Ltd. is also one of the top brands of the pregnant and infant brand.

For the phenomenon of "dragon baby" getting together in 2012, the head of the "love children" brand expressed their view: "the phenomenon of" dragon baby getting together "is mainly due to the promotion of two factors. On the one hand, the" 80's "have entered the growth period. So the number of new born children has been better than one year in recent years. On the other hand, Chinese traditional culture is very respecting to dragon." dragon "has been given many beautiful meanings, so many parents want to get" dragon baby ", so that children can have more luck and meet their expectations.

The official also said that this round of baby boom would really increase the prices of baby and baby products, and it might also spawn more and more updated industries to meet the increasing demand of people.

In the face of a large increase in demand for clothing and products this year, the "love kids" show a marketing strategy that is not blind and impulsive.

According to the person in charge of the brand, children's underwear is a professional brand for children, mainly for children aged 3 years old, who are -12 years old.

In fact, since its birth, customers have been offering to increase infant products.

Faced with the rising market demand, children who love children continue to do well in children's underwear.

For those who trust and love, children are responsible for making their products richer and providing them with more comprehensive services.

After years of free competition, infant clothing market has matured.

If children want to open up in such a near saturated market, they must have different products.

Products that love children are more functional. For example, when choosing fabrics, they will tend to those fabrics that are improved through fiber and weaving.

Because this kind of fabric has excellent handle and performance, it can make baby's young skin more comfortable care.

The person in charge also told reporters that every year, a number of Chinese Zodiac underwear will be introduced to children.

Use pure Chinese red and lovely Zodiac patterns to express good wishes to children.

This zodiac underwear is very popular, because the children think it is very interesting, mothers will feel that the moral is very auspicious, willing to give it as a new year gift for the child.

This year is the year of the dragon. This special Zodiac design is very popular.

Of course, this concept of Zodiac will continue, not only for small trousers, but also to more abundant products, passing more love and good wishes to the children.