He Adjusted Strategy To Enter "Fast Fashion".

Following the completion of the product structure adjustment, the famous clothing brands in China

Eminu announces March "

"To further expand the field of clothing with the new concept of fashion, and released the development plan of the 5 years to 10 years of the fashion of Yi Min Nu fashion, and launched a new style of fashion -- lifestyle and fashion.

As the leading apparel Brand Company in the country, the move of Yi Min Nu has attracted wide attention both inside and outside the industry.

Many large companies in China have been suffering from high inventory crisis due to learning Zara's "fast fashion" brand mode.

It also suffered from the crisis. So far, the US state economic chain has not yet been adjusted.

But we have confidence that we will be able to give the industry a brand new feeling of fashion. The launch of the two major fashion styles is a step forward in the strategic adjustment process from the leisure style to the fashion style, "he said.

It is learnt that the strategic adjustment of yimiu mainly presented two characteristics: first, in the way of brand operation, yimiu began to walk out of the shadow of the traditional "ordering system" and began to approach the "fast fashion" mode. Two, on the choice of products, yimiu invited high-profile fashion consultants from Europe, Japan and Hongkong to sort out the products, completely subvert the old pattern of products, and implement the product composition system designed by market buyers to design "main line + fast track".

"The eminu fashion style is mainly due to its high brand status in the eyes of the 80's, which has become the brand benchmark for this group to choose clothes.

According to the current market positioning, these groups of people have a higher demand for fashion, and the status of casual clothes in their hearts is declining.

The person in charge said.

In terms of style, life style clothes are natural, casual, and life oriented. The emphasis is on relaxed and free city life. Its style is more fashionable than casual clothes, more fashionable than commercial clothing, and more stable than fashion. "Fashion fashion" is about personality, avant-garde and non heterogeneous. It emphasizes fashionable and tasteful fashion. Its style is more personalized than its casual clothes, its life style is more avant-garde and more stable than its avant-garde.

In terms of product design, "lifestyle costumes" and "fashion clothes" are also revolutionizing the design of traditional clothes.

It broke the designer's closed door clothing, and the design idea was so ambitious that the clothing could only be displayed on T, and could not be accepted by consumers at all.

The design of "lifestyle dress" no longer comes from various T fashion shows. It requires designers to step out of the door and enter the public gathering places such as streets, bars, shopping streets, clubs, etc. in developed countries such as Europe, America, Japan and South Korea, and explore various fashionable elements that are most popular and suitable in the season, and pform these elements into clothing products quickly and effectively.

Eminu is a high quality fashion casual wear brand successfully operated by Hong Yue company.

Since its establishment in 1996, over the past ten years, it has been developing the goal of building "the first brand of Chinese fashion casual wear". It has been the first to import the "franchise" mode in the domestic garment industry, and has taken the brand chain operation road. With the "strong strength, quality products, best service and unified image", it has won the recognition and affirmation of its customers and has a very high reputation among consumers.

At present, the "Yi Min" brand has set up 3 branches in 28 provinces and cities, more than 20 general agents, and opened 2000 stores. The huge sales network covers mainland China, Taiwan, the Middle East and most parts of Southeast Asia.

To inject youth vitality into the brand and pmit the brand concept, eminho eminu has hired movie and TV superstars An Zaixu, Stephen Fung, Hongkong King's elder sister Joey Yung, idol men's combination B0Y 'Z, youth idol superstar Ming Dao and popular TV movie day Yang Mi to endorse products.

For a long time, Emin has devoted himself to creating a new attitude towards life and a new concept of life -- daring to explore, practice bravely, break the rules and create new popular styles.

New combination, new technology, new fashion leisure, interpretation of new visual experience.