The E Family Launched "Lewd" Marketing.

May 18th news, Hai e home 2012 new "lewmania"

It is on sale today.

The sea family created the concept of "lewd".

It is reported that the 15 "lehmania" polo shirt on the shelves is one of the series of "lewd Tee" created by the e family. "There will be more" lewd "products to consumers.

Sea e family subverts the "derogatory" derogatory tradition.

In ancient times, "color" refers to appearance, while "lewd" refers to people who love good looks.

In "Meng Zi, Liang Hui Wang", Wang said, "fewer people are sick, few are lewd".

"Lewd" has been defined as a derogatory term for a long time. It describes the indecent man who is greedy for women.

However, the sea e family launched the "lewd" series of polo shirt theme, using the "lewd" main body, that is, men, meaning men also love bright colors, appearance design generous clothing.

This is the designer's ingenuity. Gorgeous colors are not exclusive to women, and men can be "lewd".

"Lewd" is a two-way street. When you choose "lewd" polo shirt, it is also in the same direction.

"Hai e home responsible person introduced.

It is understood that the e family launched the "lewd" theme of the "lewd" polo shirt, select natural pure Australian cotton as raw material, choose high quality beads mesh fabric, no pollution, no additives, enhance texture, heat dissipation and permeability.

"Lewd" highlights the attitude of e family.

According to the relevant person in charge of E, the theme of the "lewd" polo shirt focuses on the concept of "lewd", highlighting the 6 core words: lively, youthful, dream, personality, openness and freedom.

These are the e's open attitude as a vertically integrated business for men's clothing, and are consistent with the behavioral characteristics and psychological characteristics of E's target consumer groups.

Hai e hopes to disseminate the culture of the e family through a slightly surly word like "lewd", to provide more self expression possibilities for more fashionable young user groups, highlighting self worth and boldly pursuing dreams.

It is reported that the sea e family "Lewis" series polo shirt.

10 thousand products, from white to classic black, from dreamy purple to fresh green, from delicate powder to peacock blue.

Mr. e, who is responsible for "Lewis" polo shirt, said that each classic color represents a mood, represents a state of mind, and represents dreams.

Each product is endowed with thoughts and spirituality. They eagerly search for the sparks of the same soul to collide with the resonance and break away from the fetters of reality.

It's like a bosom friend of yours.

Besides, it can carry a soul that is not lonely.

In this regard, Hai e home marketing director also said that emotional marketing will accelerate the process of brand branding, continue to create differentiated competitive advantage, win the market and consumers.