Analysis Of 2012 Spring And Summer Casual Wear Fabric Trend

Returning to nature is the theme of this season's casual wear area.

From the color of the earth, the fabric and yarn of texture, or the simple profile and style, all elements related to nature will sweep through the market of all casual wear.

In the face of information flooding and more washability, people pursue simple and authentic lifestyles. People yearn for more time to breathe comfortably in nature and enjoy a happy and healthy lifestyle.

Correspondingly, the sportswear market will once again return to its original source; the Cowboy brand will return to its original lineage; the leisure wear market will strengthen its combination with yoga and dance, while the fashion leisure brand will continue to develop and innovate.

In the new season, color will be affected by natural plant dyes. The fabric will favor the organic supply chain, while the style will become concise and exaggerate the values centered on health and reality.

Topic 1: Revival

Color: the color is fresh and tender. The soft white texture is coated with light sweet color. Flowers, fruits, plants and insects become important patterns.

Inspiration thrives in romantic and fresh country gardens, and optimism runs through it all the time.

The direction of design is to leave behind complicated and trivial things and return to simple habits of thinking and life style.

The light retro style is rising again, including jeans, rough casual wear and simple basic funds.

In terms of profile, loose laminated style is the focus of this theme casual dress, and fabric, natural cotton and linen fabric, striped fabric and simulated dirty denim fabric and so on.

Prints and patterns are derived from topics related to nature, such as the grid and small squares, flowers and plants, exotic natural landscapes and garden style patterns.

It is suitable for fashion and leisure, pure leisure and the cowboy market.

Key words: Hui Yuan origin, natural and restored ancient organic countryside

Theme two: asylum

Color: This is a reassuring, sheltered, sentimental and poetic new world.

The color reveals a hazy tenderness, and the cream color and the cold shade are covered with opaque shadows, forming a rich level.

The sense of luster and texture is the same in white and near white.

Design direction:

Design inspiration comes from various fields: classic white T-shirt, cricket texture cricket suit, white religious costume, even dream wedding dress.

So that the theme of casual wear has fresh and pure style of track and field clothing, or Preppy style tennis style.

In addition, the casual wear market will be influenced by yoga, ballet and dance costumes, creating a more flexible and feminine fashion style.

Lightweight fabrics, elastic fabrics are more important, with a sense of movement style makeup.

Suitable for business and leisure, fashion and leisure market.

Key words: Yoga Dance soft functional sense of light

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Theme three: interaction

Color:

Color becomes more vibrant under the natural tone, and no longer deliberately covers the signs of the city.

The natural color reveals the smell of technology. Nature and man are no longer a simple and rigid opposition, but a subtle fusion.

Design direction: the theme is the gradual development of the last autumn and winter wilderness theme. It becomes more gentle. We feel and experience the significance of the journey. We focus our attention on the vast desert area.

Inspired by adventure, camping or surfing on undeveloped beaches, it has strong escapism and love for nature.

Rugged and old casual clothes are made from recycled and worn denim as well as rugged style, printed and patterned with national style.

This style also has a little tribal feeling, which corresponds to the theme of this season's return and origin.

Suitable for outdoor recreation, pure leisure, cowboy market.

Keywords: Journey adventure desert undeveloped tribal environment protection

Theme four: exquisite

Color:

The multilayered colors attract people's success and are filled with joy. Bright yellow and saturated dark blue rush to collide with energy, and the cold purple and dark grey green steadily stabilize the whole color series.

Design direction:

This is about traveling with sensory and sensory game, with bold and impacting colors.

Consumers who like this style are not sensitive to the effects of chemical dyes and synthetic materials on the environment. They are more concerned about the influence of their costumes on their peers.

Therefore, the classic sportswear makeup and details should be reformed to make it a daily dress, or to add decoration to the simple basic funds, or to pform the fabric of modern technology.

To maximize the publicity effect with minimum expenditure.

Suitable for outdoor recreation, pure leisure, business and leisure market.

Key words: sense of motion saturation color mosaic modern