How To Meet The Needs Of Consumers Is The Key To Deciding The Life And Death Of An Enterprise.

At present, many shoe enterprises in Wenzhou suffer from the impact of last year's economic downturn. Shoe enterprises All of them have caused some influence and are exploring the way of new life. To do well, to become bigger and stronger, we must start the way of brand. Therefore, the future development of enterprises should be guided by brand value innovation, focusing on how the brand meets the needs of consumers. And this is the strategy of an enterprise, which determines whether an enterprise can survive or die. It determines whether an enterprise can break through in a red sea competition.

What does the product rely on? One depends on quality, two on price, and three on service. With these three points, it is difficult for any enterprise to make their products not famous. Unfortunately, some enterprises fail to realize this. Kung Fu is not just trying to improve the quality of products, reduce production costs and improve service quality, but rather "place fame" in "celebrities". Press circles , Sports circle Celebrities recommend commodities or prove the quality of goods, so that their businesses and products can become famous. However, products are not famous for their celebrity. The popularity of celebrity advertising is questionable, and rational consumers will be cautious.

Some enterprises spend money to participate in all kinds of famous brand selection activities in the society. They mistake themselves for winning the famous brand titles of some organizations. They really become famous brands. In fact, with the continuous development of the market economy, only the market and the consumers are the judges of whether the products are famous brands. Enterprises do not have strict management, no high quality products, and no perfect service. Consumers will not recognize it solely by spending money on "famous brand".

In some people's eyes, only high grade, high price and great fame can be called a famous brand. Therefore, some enterprises are good at making articles on commodity prices and grades. They are often "emperor style" and "aristocratic style", and some even raise their prices by name instead of reality. Unfortunately, these "treasures" and "gourmet" which are painstakingly worked out, many of them are terrified by consumers because of the high price. In fact, brand names are not necessarily high priced, but also are popular among consumers.

Some enterprises believe that once a famous brand arrives, they can enjoy their whole life. This is wrong. Brand names are not lifelong tenure. Famous brand enterprises must be vigilant in times of danger and keep abreast of the market. In the period of rising brand products, we must constantly develop new products, improve product quality, and truly make famous brand "long". Otherwise, stagnation and lack of innovation will lead to the withdrawal of famous brand products from the market.

As the saying goes, it is not easy to create a name, but it is more difficult to protect it. Faced with today's fierce market competition, it is not easy for an enterprise to create brand names that customers like. After the name brand is created, enterprises are more difficult to love names, cherish names and protect names. Depending on the famous brand as "rocking Qian Shu", people who sell or transfer the trademark have it. Depending on the famous brand as the "road to wealth", it is necessary to collaborate and pool together so that others can paste their own trademarks and collect fees from them. Although these practices can be profitable for a short time, they will eventually throw themselves at the foot.

Faced with the current market, enterprises can only get out of the misunderstanding of brand marketing in a timely manner, and establish a correct market brand marketing concept, so as to make their products popular in the market.