Enterprises Export Environment Is Bad, Shoe Enterprises Still Need To Go Out Of The Marsh To Make The Brand Bigger.

According to reports, "the external demand situation is even lower than we expected, and even worse, especially as the largest trading partner of our country, the EU's demand has dropped by nearly 30%."

This is yesterday's comment by Shen Danyang, spokesman of the Ministry of Commerce, on the current foreign trade situation.

Customs data show that the first 4 months of this year, China's import and export value of US $1 trillion and 167 billion 180 million, an increase of 6% over the same period last year, down compared with the first quarter.

Of which, exports of US $593 billion 240 million, an increase of 6.9%, and imports of US $573 billion 940 million, an increase of 5.1%.

Can China's imports and exports, which are trudging hard in the not optimistic external demand environment, achieve about 10% growth target for the whole year? What is the survival state of the processing trade enterprises located in the first line of export?

China's foreign trade has not yet come out of the swamp.

Since August last year, the export growth rate of China has dropped from month to month, from the highest 24.5% to 13.4%, which took five months.

In the past April, the growth rate of 4.9% indicates that exports are still hovering at the bottom.

Not only is exports weak, imports grew by only 0.3% last month, and imports and exports grew by 2.7%. China's foreign trade has not yet come out of the swamp.

These data are not very good. The reason is that in addition to the frequently mentioned factors such as the rising cost of domestic elements and increasing trade frictions, Shen Danyang, spokesman of the Ministry of Commerce, emphasized in particular that the external demand is even more sluggish.

Shen Danyang: the external demand situation is even lower than we expected, and even worse. Especially as the largest trading partner of our country, the demand for the European Union has dropped sharply.

In the month of April, China's exports to the EU increased by 2%, because the EU is our largest export market. This decline has a great negative impact on the growth of our total exports.

This is already the 4 consecutive month of decline in China's exports to the EU this year.

The first quarter has passed, what is the foreign trade situation this year? The Ministry of Commerce's latest China foreign trade situation report has made a prediction: "the growth rate of foreign trade in the first quarter has obviously slowed down, and the two quarter growth rate has stabilized. This year, the overall growth will remain stable, but the growth rate will be lower than in 2011."

Shen Danyang also made similar judgments when answering reporters' questions.

Poor export environment

When the situation is improving and when it is better, the enterprise feels the most real.

Customs and enterprises are not yet sure about the future situation.

Ningbo Customs: at present, it is not possible to make a judgement of recovery, because now there are only data indicating that it feels a little warmer, but the specific foreign trade situation can not be judged, including our understanding from the customs declaration enterprises. They can not make clear that this year's situation is the same as last year, or better than last year.

Business owner: I think it's still slow to get better, but it's hard to say exactly how it works.

Wenzhou is the center of China's small commodity processing and manufacturing industry. The leather shoes produced here are connected with the head and tail and can circle the earth dozens of times.

An observer familiar with Wenzhou's import and export business believes that the financial risks in Europe and the United States have not dissipated, and the external environment of foreign trade has not improved significantly.

Observers: although it is unlikely to be worse, the sun is not seen when it gets better, and the share of Wenzhou's exports to Europe and the United States accounts for about 50%.

Moreover, many overseas Chinese in Wenzhou are mainly in Europe and America. If the place is not good, the advantages of Wenzhou will not come out.

Difficulties lie ahead. How can export enterprises get out of the predicament? OEM OEM has a profit of around 5%, and its own brand has a profit of more than 15%.

Why do these labor-intensive enterprises stick to the status of "world factory"? Is it really difficult to pform?

The road of brand is uneven.

Build your own brand and become a practical test for all export enterprises.

A pair of Wenzhou

The average export price is 10 dollars, but when it is labeled with top brands abroad, its price will turn into hundreds of dollars.

The hard-earned expenses of Chinese enterprises are far less than that of foreign enterprises.

Zhou Jinmiao, Kangnai group, said foreign brands clearly calculated the profits of Chinese OEM companies.

Zhou Jinmiao: foreigners are good enough for us, and foreigners have the ability to calculate cost more than we do.

How many needles, how many lines, and how many skins, are all clear to you.

For $1, I don't know how long it will take.

I'll make you clean, and then I'll pay you how much you earn. Can you do it?

Kangnai is the first brand to go out of China's leather shoes. This is the company that has always insisted on brand export, and the OEM business has more than half.

Zhou Jinmiao explained:

Zhou Jinmiao: because in terms of development, as long as we do a good job of OEM and foreigners take a list, we grow.

If we want to open a store now, we will have a lot of pressure.

11 years ago, China

The Association issued an appeal to the whole industry: it takes 5 years to create 3 to 5 internationally renowned brands.

To this day, this goal is still ahead.

An analyst familiar with Wenzhou's enterprises pointed out that the road of brand is not smooth.

Analysts: but a brand, he is not a year or ten years of process, from financial input, or from other inputs, he needs a longer cycle.

Italy

He is not nearly ten years, nearly twenty years of development, he was precipitated for hundreds of years, he also has a cultural deposit, so I think this is our direction.