Jinjiang Municipal Party Committee Secretary Visits Shoe Companies To Talk About The Two Undertaking Plan

Chen Rongfa, Secretary of the Jinjiang municipal Party committee, went to research on the business of the company, Maotai shoes, Xinya group and so on, to solve problems for the enterprises, and collude with entrepreneurs to plan for the two venture.

From a single production processing enterprise to become the largest outdoor operation enterprise in the country, in just ten years, the company successfully went out of a differentiated development path. From 2002, the company acted as agent. camel "Brand outdoor series production, research and development, sale rights, to buy up in 2008" sevlae "The permanent right to use the outdoor brand, and then founded the famous brand" Jeep "outdoor products company last year, successfully completed the" three level jump "in the outdoor market.

As the market becomes bigger and bigger, how to improve the efficiency of logistics distribution has become a concern for the company.

"We are now building a large-scale public logistics platform. You can consider using third party logistics for distribution, and warehousing service is done by others. Chen Rongfa suggested.

Today, with the rapid development of e-commerce and network economy, Jinjiang, a well-developed people's livelihood industry, needs a new marketing mode and a fast and efficient logistics distribution platform. It is the market that we have seen. The New Asia Group, which was previously developed in Xiamen, decided to go back to Jinjiang to expand its e-commerce and logistics distribution business. At this shoe fair, the "New Asia international e-commerce operation center" project participated in the signing ceremony of Jinjiang investment and technology innovation project, and became the only comprehensive new project of Jinjiang's shoe and clothing production, e-commerce and logistics distribution base signed by the municipal government.

"Jinjiang is vigorously developing the modern service industry. Your idea is very good, and seize the opportunity. We need full support from the government. " Chen Rongfa said.

Differentiated development has become a strategic choice for many enterprises in Jinjiang to transform and upgrade, and the key to enhancing core competitiveness is to study and develop products.

"This is our own development. Sole It has the functions of lightness, skid resistance and waterproof. " Ding Sien, general manager of Jinjiang Maotai company, displayed a waterproof rubber foam sole. He introduced that in 2009, the company cooperated with the China leather and footwear industry research institute and established the sole sole technology research and development center in the province. Over the years, the center has introduced the world's leading materials science analytical instruments and testing equipment, and successfully developed a series of multi-functional environmental protection soles. At present, the company has reported more than 60 patents, and there are more than 20 announcements.

"Patents are very important. Only by continuously increasing R & D input can enterprises take the lead." Chen Rongfa encouraged enterprises to continue to increase R & D efforts and continue to grow bigger and stronger.