Four Magic Weapons For Running Clothing Stores

Nowadays, more and more entrepreneurs focus their attention on Clothing field Because Couture The clothes in it are beautiful, and people want to be close to each other. But how can we keep it? Consumer For this reason, the reporter interviewed Ms. Da Da Lei, a clothing designer, and summed up a set of successful tips for everyone. "Actually," she said. Run a clothing store No matter four points, entrepreneurs must work hard in clothing display, shop keynote, commodity positioning and channel setting.

Decoration style has university questions.

In fact, many times, selling clothes is not only a question of style and color, but is it better to show clothes better and let customers accept your products. A few days ago, a large commercial building in Guilin Road of Changchun carried out an interior decoration. After the re opening, consumers are impressed by this, and sales are steadily rising.

"Decoration shops are naturally designed to improve clothing sales." Ms. Lei told reporters: "in foreign countries, shop decoration style, window design, merchandise display, etc., are a great learning. We have done experiments, and if the series of work is done, the sales of clothing will increase by 15% to 30%. Ms. Lei said that with the fierce competition in the clothing industry, many clothing stores, markets and stores in the province have begun to realize the influence of display on sales. But many businesses don't know where to start. Here, Mr. Luo teaches you some basic guidelines, which may make your clothing brand store sell better.

When decorating, the choice of main colors is very important. Ms. Lei said that the most "stupid" method is to choose black, white and gray, so that the main colors will not take away the style of clothes. After all, clothing stores do not sell decoration. After the decoration style is fixed, it is the choice of columns, inserting rods, spacers, and tabletop. These things are used to hang clothes, and it is also important to choose well. Mr. Luo believes that baking varnish glass is a good material with good quality and low price, even if there are some big brands. The principle is to conform to the brand style and positioning.

In addition, lighting is also a good tool to highlight clothing. Ms. ray said, for a clothing store, the electricity consumption of lighting is really high, but if you want to make good sales performance, the money can not be saved. "Man is a kind of animal that is light sensitive. The place with light can attract the eye, but the light depends on the darkness. This is the technology of lighting."

　　 Clothing display Pay attention to

With a good store decoration, how to arrange the clothing has become a difficult problem for you entrepreneurs. Ms. Lei said that in fact, there are many tricks to put on clothes.

First of all, in order to make the overall harmony, whether positive or side hanging, it should be left, right and right, which is in line with the habit of seeing things from left to right.

Secondly, clothing and trousers should be displayed together. For example, clothing on the wall of the front display, many businesses like clothes, pants (skirts) under, think this is logical. In fact, it is not. The alternation of trousers can increase the beauty of clothing. You may as well try it. The bottom left is trousers, clothes and trousers, the middle is clothes, trousers and clothes, and the right side is trousers, clothes and trousers. Such a collocation is not only good-looking, but also reflects grades.

Ms. Lei said: "the same wall, the color is not the more abundant the better, and some shops like to put the same color clothing classified, placed on sale can not play a catalytic role. The key is to use color grouping. For example, red, white and blue classic collocation, you can put the three colors in a wall, and set them in a responsive manner. They are both nice and clean. For example, the use of complementary colors, yellow and blue together, red and green together... Such color matching can definitely attract the attention of the eyeball. In order to make the color appear cleaner, we should use some display techniques such as lining and crossover, and the effect will be very good.

Commodity positioning is very important.

"In addition, the most important test of entrepreneurs is the positioning of products." Ms. Lei told reporters that the positioning of products is to see the eyes of entrepreneurs. What kind of people do you want to locate in the store? This is a basic course for every businessman. Ms. Lei said, for example, a shop specializes in tide brand clothing, which means that entrepreneurs will locate the clothing store under the age of 30.

At the same time, Ms. Lei said: "different positioning, the way of showing products will naturally be different. If you want to make a profit, you will have a lot of clothing in the store. This will give customers a sense of smell. This is also very much in line with the habit of buying clothes. If you are a mid-range fashion brand, the number of clothes displayed on the table will be greatly reduced. You can always show several garments on the front side. The tops, pants and accessories will match the brand style, so that you can attract the fashionable consumer groups to look at the store. If you take the brand of the high-end line, learn the international brand names, the desktop display is often only one piece of clothing. This suit not only needs to be displayed on the slope surface, but also mostly in the glass cabinet, and the customers can not easily touch it. If yes

"Easy to enter and difficult to exit" to retain consumers

"In the large clothing market and stores, a good passageway can definitely increase your sales," she said. Its principle is to make customers "easy to get into and difficult to get out of."

"To do this, it is very simple. Entrepreneurs must pay attention to the location of the store." Ms. Lei said, first of all, it is necessary to let the passageway in the shop be blocked, so as to let the customers turn around in the labyrinth. A common way is to set up several "middle islands" in the shop, often using folding frames. The longer customers walk around, the more likely they are to buy, and the more customers there are, the more willing they are to enter. Next is to set up a rest area, that is to set up a sofa and so on. Customers are tired of shopping. Sitting on the sofa and waiting for friends is your chance to increase sales.