"Olympic Games" Shoes And Clothing Sold In A Comprehensive Fashion

With the success of Beijing's bid for Olympic Games in July 13, 2001, the world will focus its attention on China and concentrate on Beijing.

The open China is increasingly in line with the international market, and the booming consumer market in China is emitting unprecedented heat.

The business opportunities brought by the Olympic Games are unlimited, and the market related to the Olympics is huge.

On the first day of the opening of the Beijing Olympic Village franchised commodity store, as of 6 p.m., there had been more than 4 yuan of "accounts". The momentum from the sales of sporting goods in various shopping centers to the Shaoxing Zhejiang textile city's coloured flag cloth and national flag cloth and other fabrics had an unprecedented bull market.

In addition to the organizers and participants of the Olympic Games, hundreds of enthusiastically enter the "Olympic state". There are still many businessmen and brands who are looking forward to the Olympic Games. They welcome the Olympic Games with another gesture in various Olympic franchise stores and shopping malls. In the interview, they can feel strongly as strong as the Olympic Games.

Nowadays, Olympic elements have undoubtedly become the highlights that can best focus on consumers' eyes.

Whether it is the use of symbols and patterns with special significance, such as the "five rings", "China India" and "Fuwa", and the promotional means of sponsoring the Olympic Games, launching commemorative monads, launching special events during the Olympic Games, or the frequent appearance of "Chinese elements" such as "China Red", Peking Opera mask, calligraphy, pandas and other "Chinese elements" on clothing products, people feel that the Olympic Games have really come to us. It has been unconsciously deepening our lives and changing the "fashion code".

Chartered boom: when the Olympic Games became a fashion, in July 22nd, Beijing ushered in the twenty-four solar terms of the Chinese lunar calendar, and began to enter the hottest part of the year.

Like the weather in Beijing, the sale of licensed products in the Olympic Games has entered a "hot selling period".

On the afternoon of July 28th, at the Olympic licensed merchandise flagship store at the Gong Mei building in Wangfujing, "Golden Street" in Beijing, we found that the first floor of the Gong Mei building has become a sales counter for the Olympic licensed merchandise, and the counters and the front desk are crowded with customers.

According to the introduction, the business area of the Olympic licensed commodity flagship store is 650 square meters, which is the largest and most comprehensive Olympic merchandise retail store in China.

The store is filled with a variety of commemorative items with the theme of Olympic Games, which are sold according to the categories of toys, clothing, commemorative coins, handicrafts and so on.

Because of the special geographical location and the popularity of the "Gong Mei" commercial building, most of the buyers here are foreign or foreign tourists.

A young girl from Sweden looks at the schoolbag with Fuwa pattern, and looks back and down in front of the mirror and loves it. A young man close to 1.9 meter is hesitant to buy a large size or medium size dress. An African friend is consulting the salesperson with the unskilled Putonghua style of clothing, so the salesmen call volunteers to help serve as "foreign language shopping guide".

With the help of volunteers, he interviewed a foreign tourist who was shopping for goods at the front desk of the clothing licensed Olympic merchandise. He said that he was here on a business trip to Beijing and bought T-shirts, Keychains and other small commodities to return to his family and colleagues.

When shopping, what he valued most was the merchandise with special Olympic logo or pattern, because "in this way, it can highlight its distinctive commemorative meaning and express its own mind".

Because of the hot weather, sunshade products, such as sun visor, are popular among foreign tourists.

There are also people from Beijing who are shopping here. Most of them are directed at the "flagship store" products and varieties. "We can't get into the Olympic village. We are not afraid of shortages and goods we can't touch."

A Beijing consumer said, "look at this T-shirt in my hand carefully. It has a Beijing 2008 logo on the front, and the back is a 2008 pattern made up of the doll of the Olympic Games. It shows a very strong Olympic flavor from inside to outside."

According to sales staff, children prefer Fuwa, while adults are fond of collectibles of pure gold and sterling silver.

Zhang Hongwei, director of marketing planning department of Beijing Gong Mei Group Co., Ltd., said that foreign friends bought more badges, clothing and plush toys, while precious metals were especially popular among Chinese people.

According to the analysis of the industry, the souvenirs are sold well. On the one hand, people are concerned about the integration of Olympic elements. On the other hand, many of them are designed by artists and have high artistic value, so they are loved by collectors and ordinary citizens.

According to Beijing media reports, in July 27th, with the official opening of the Beijing Olympic Village, the Olympic Village franchised shop was officially opened. At present, the store operates 11 categories of Olympic licensed products stipulated by the Olympic Organizing Committee, with more than 3000 kinds of flower and color products.

The first batch of athletes and delegations in the Olympic village were interested in the Beijing Olympic Games licensed products such as T-shirts, sun visor and commemorative badges. As of 6 p.m., more than 1100 villagers went shopping and consumed over 4 yuan.

In the interview, Ms. Pang, the shop owner of the Olympic Village franchised store, said that the athletes and staff who came to the franchise shop were particularly fond of the Olympic chartered products with Chinese characteristics. Among them, the Chartered T-shirts and sun visor were the two most popular products on the first day of the opening of the village.

"In the morning, a few French speaking consumers came in and bought more than 10 special T-shirts, and specifically pointed out that they wanted to dry fabrics quickly.

And several consumers from the Spanish delegation bought more than 30 visor caps with Fuwa designs.

"With the arrival of most delegations after August 5th, sales are expected to increase significantly," she said.

Although the villagers who came to shopping came from all over the world, using various languages did not trouble the franchisee's salesmen. Because there were many salesmen in the franchise shop who spoke English, French and Spanish, they could do their best to facilitate the "villagers" shopping.

According to the briefing, the Beijing Olympic Games currently has about 70 licensed commodity manufacturers, 81 Olympic licensed merchandise retailers, and more than 6000 Olympic licensed merchandise stores (cabinets), involving 12 large categories, 22 small pieces and 8000 surplus products.

With the Olympic Games being held, foreign media and Chinese and foreign tourists gathering in Beijing will bring a new round of sales of Olympic licensed merchandise.

It is also learned that the Olympic licensed goods can continue to be sold in half a year after the end of the Paralympic Games in Beijing, which is known as the "clearance period".

In the meantime, the OCOG stipulates that franchisees can not reduce prices and goods, so as to ensure the value and market balance of licensed commodities.

This also provides a policy guarantee for the preservation of Olympic licensed commodities.

Warm tip: to purchase Olympic licensed products, we must choose regular channels so as not to be infringed on their rights and interests.

We should pay attention to "three look" when buying Olympic products: first, look at the qualification of Olympic licensed merchandise distributors.

According to the relevant regulations, the Olympic licensed goods can only be sold through the retail channels authorized by the Beijing Olympic Organizing Committee. Consumers may require the seller to produce authorization or license when buying.

Two look at the anti-counterfeiting signs.

It is understood that every licensed product currently listed is equipped with an anti-counterfeit label and marked the national retail price.

Three look at the production process.

The characteristics of the Olympic licensed products are exquisite materials and exquisite workmanship.

Sports Craze: under the stimulation of Olympic Games, summer is the peak season for sportswear sales, and the hosting of the Olympic Games obviously stimulates the sales of sportswear accessories.

As the pulse of Olympic Games is getting clearer and clearer, there has been a wave of sports upsurge all over the country.

The Olympic year not only provides a huge market space for sportswear, but also provides a good material for the design of its new products.

Reporters in the capital stores in the sports clothing counters found that most of the sportswear brands designed for the Beijing Olympic Games related products.

As Adidas and other brands are partners of the 2008 Beijing Olympic Games, the logo of China India and the Olympic rings are very eye-catching in its Olympic series products.

In Zhongyou department store in Xidan, Beijing, according to the layout of the shopping mall, the sports brand should have concentrated on the ground floor. As a result of the close proximity of the Olympic Games, the Adidas brand, as the partner of the 2008 Beijing Olympic Games, has been granted special permission to open a monopoly Hall in the middle position of the upper floor of the shopping mall. The red hall themed hall is covered with the Chinese seal pattern and the word "Beijing2008" and the five ring logo. The product specially designed for the Olympic Games is unique, and is called "MADE FOR BEIJING" (specially built for Beijing).

It is reported that Adidas has created a new personalized professional competition equipment for different projects of Beijing Olympic Games, and has proposed the Olympic proposal of "2008 together, no impossible".

Its Olympic Games launched a series of costumes to use the Olympic Games and sports elements distinctive, the abstract starting line and character patterns printed on the main body of clothing, while the Olympic logo ingeniously "hidden" in the cuffs and other corners, low-key but not publicity, for the "Olympic Games" made a special footnote.

Sports famous brands and Olympic elements are naturally favored by fashionable young people, not to mention that only by "providing clothing for Chinese sports delegations in the Beijing Olympic Games" can we capture the hearts of the overwhelming majority of Chinese people.

In addition, because not every brand can use the Olympic logo, therefore, more brand new ways, according to the Olympic venues, such as water cube, bird nest and so on, designed a series of sports shoes and equipment. Some brands embroidered the golden Chinese and English "Beijing 2008" in the prominent position of the clothing, the logo is also unified as gold, and it is very eye-catching.

According to the introduction, most of these products are limited edition, and the market reaction is very good. The consumers are satisfied not only with the unique design of the products, but also with the commemorative significance, and the products are very popular.

Some watch brands have also launched the Olympic commemorative watches, because they are practical and valuable, though they are expensive, and they sell well.

With the Olympic Games Dongfeng, the major shopping centers also launched different discounts for sports brands, some as low as forty percent off or thirty percent off, from clothing to shoes, all goods will take part in activities.

Beijing Xidan Jun Tai Department specially designed a sports brand joint sale event on the seven floor of the Olympic Games on August 4th ~17. Many consumers said that sportswear itself is an essential "equipment" in daily life. This shopping mall's collective discount can not be missed.

In July 2001, Beijing won the right to host the 2008 Olympic Games, which greatly enhanced the interest and concern of the people in sports and fitness.

According to statistics, the number of sports activities held in China increased from 25160 in 2001 to 44762 in 2005.

Sports industry has become a new focus of China's economic development. Sports consumption is becoming a new hot spot of consumption.

It can be said that the Olympic Games created golden opportunities for China's sports apparel industry and created a fast-growing sports consumption industry.

According to statistics, China's sportswear market has a total consumption of tens of billions of yuan per year. By 2010, the output value of China's sports industry can reach 28 billion yuan, which is considered to be next only to the most potential sporting goods consumer market in the United States.

Sportswear consumption is mainly for young people aged 18 to 40 with strong purchasing power, and the market share has increased by 50% in recent years. The price of clothing is about 300~2000 yuan.

This shows that nowadays, sports have become an indispensable element in people's life, and people's demand for sports apparel is also everywhere.

With the continuous improvement of people's living standards and the growing awareness of health, the development prospect of China's sportswear market is attractive.

Warm tip: the limited edition clothing or footwear products with the concept of "Olympic Games" are much more expensive than similar products because of the limited number of products. Such products pay more attention to the value of collection. Ordinary consumers should act according to their abilities and do not blindly follow suit.

In addition, the choice of sportswear or equipment needs to focus on functionality and comfort. In order to ensure the comfort of human body, the moisture permeability of sportswear is an important technical index. Many domestic and foreign brands of sportswear adopt new fabrics and waterproof and moisture removal technology according to this requirement, so as to achieve the purpose of absorbing sweat and keeping cool and comfortable for a long time.

Patriotic boom: Chinese elements continue to warm up "Olympic Games" to let the world pay more attention to China, but also at home.