The Main Target Market For Footwear Industry This Year Is Hiking Shoes.

Hiking is quietly becoming the favorite sport of German people.

According to the survey data of the Mountaineering Association, about 37 million Germans took regular hiking in 2007, and the total population was 1/2 (the total population of Germany in 2007 was 82 million 200 thousand), which undoubtedly promoted the development of the German footwear industry.

In fact, sales in Germany reached 16 this year.

The share of hikers in the 600 million euro outdoor goods market has reached 16%.

"This year, the number of outdoor footwear brands has increased so much that we have to expand the exhibition area of shoes. The original hall 2 has not been able to tolerate so many brands."

Stefan Reisinger, Europe's outreach project manager, said that this year, 123 footwear brands appeared in the European outdoor exhibition, including the world's major outdoor brands.

Hiking shoes become the mainstream trend of the footwear industry this year. Among them, light shoes are more independent and become the top priority. Germany's famous outdoor shoe brands have launched the latest series of light walking shoes, like Meindl and Lowa, which range from comfortable leather shoes to anti surface shoe.

But what is the most important feature of light walking shoes?

"It must be comfortable.

Generally speaking, outdoor novice people like to choose light walking shoes when they want to take a challenging outdoor trip.

"When shoes are not comfortable enough, the wearer will probably lose interest in hiking," explains Christian Baumgartner, Meindl's key account manager.

People who often walk a lot of roads or who need good ground shoes are usually advised to choose light walking shoes.

Flat bottomed, multi-purpose shoes or boots can be suitable for various outdoor activities. Besides daily wear, they are also suitable for traveling and cross-country walking.

At present, a number of multi-purpose walking shoes with the function of tracing the river have also been on the market.

Though rarely used for its special functions, it has become popular as a multifunctional summer summer shoe, light casual shoes or a good substitute for walking shoes.

At the same time, Soft Shell (soft shell) new fleece fabric has also been applied to the production of multi-functional hiking shoes.

Like the performance of clothing applications, the surface of shoes made of Soft Shell fabric is smooth and seamless through innovative stitching technology.

The application of Soft shell fabric increased the selectivity of shoe coloring, and the weight was lighter than that of leather and DuPont.

The sale of multifunctional outdoor shoes has made up for the market downturn caused by the stagnation of traditional mountaineering and hiking shoes in the past two years.

In addition, the price of shoes has also improved, and hikers generally spend 250 euros on a pair of outdoor shoes.

Although the price discount for hiking and mountaineering shoes is very small, there will still be a certain sales market in the future.

In other words, high quality has become the selling malpractice of this kind of shoes.

These shoes are of excellent quality and will last for a long time.

"Lukas Meindl is not proud."

With the popularity of cross-country running recently, off-road shoes have also been developing towards lightweight, and the trend of changing the function of sports shoes is also strengthening.

According to the study of Media Control, cross-country shoes account for 1/6 in the sales of running shoes.

In conclusion, cross country shoes are much lighter than multi-functional outdoor shoes, and they are more flexible and help athletes play.

It is also more suitable for cross country walking and other directional activities, and provides better foot protection function and waterproof function than ordinary running shoes.

The main footwear brands such as Meindl and some outdoor brands North Face, Lafuma, Mammut and Raichle are now increasing the development and promotion of this kind of cross-country shoes.