Adidas: Romantic Classics

Adidas (ADIDAS) became the 2008 Olympic Games TOP, after paying more than 40 million dollars, ADIDAS did not waste resources, propagate itself and attack her opponent.

There has been a ADIDAS advertisement on television for some time.

The advertising film is NBA star KG, 21 Kevin Garnett of the Timberwolves.

In this short 30 second advertisement, KG plays 5 roles, and advertising is divided into 5 small paragraphs montage.

In the first fragment, KD acts as a war commander, and is calm in the field of artillery fire, highlighting the idea of "leading the whole team"; second fragments, KG turns into a black knight, relieves civilians and embodies "coming forward"; the third fragment is a fight in the ancient Greek Colosseum, which reveals the belief of "sticking to the end"; fourth pieces of KG, dressed in a suit, speak freely and freely, presenting a gentlemanly manner, reflecting the quality of "active atmosphere"; finally KG picked up basketball and became a true self, "this is KG".

It was not until the end of the day that ADIDAS came to the question.

This is a successful advertisement, and the romantic spirit it emanates makes it a classic advertisement.

The romantic marketing it expresses is mainly reflected in the following aspects.

In the advertisement of film and television structure KG, through picture language, we can deduce 5 films and TV hints implied.

The first clip hints at brother Lian, the masterpiece of Spielberg, and the spirit of team and leadership. The second hints are the movie "the matrix" and "Spiderman". It is a typical hacker shape from the costumes. The thrill of saving lives is reminiscent of Spiderman; and the third clip implies the "Gladiator" that epic movie.

The three carriages ADIDAS and Nike are a pair of life and death friends. In order to defeat Nike, ADIDAS paid huge sums of money to acquire Reebok, but in terms of basketball, Nike is still ADIDAS's heart disease.

Therefore, ADIDAS has made great efforts in basketball shoes.

ADIDAS invited the NBA three superstars to be their own image spokesperson, and created their special shoes, Maddie (TracyMcGrady) - grey red matching color "T-Mac5"; Garnett (KelvinGarnett) - red and white blue color matching "KG3"; Duncan (TimDuncan) - adidas_1 smart basketball shoes.

ADIDAS, which has rarely advertised, has customized advertisements for these 3 people. This kind of advertisement is very rare.

At the beginning of the 2006NBA League, Maddie's advertisement was "moved by tears." it was just a classic event of Maddie, showing Maddie's superstar demeanour. But KG's advertisement put more than 90% of her time on the excavation of the fine quality of KG. The description of these fine qualities was even more romantic, and replaced with a picture of imagination flying, which was intuitive and impacting, and very durable.

Wolves and China in the past few years, to say that the worship of wolves is due to a wolf totem, and cultural circles and business circles worship wolves crazily.

You know, in the west, werewolves are a great part of Nordic mythology.

KG, because of its effectiveness in the wolf, its spirit and quality reflect the character of the wolf. It is called the wolf king.

ADIDAS may not have thought that Wolf Totem will have anything to do with shoes, but in fact, the relationship is still very large.

The wolf's wild nature embodied in KG is now popular in the spirit of wolves. The promotion and promotion of the brand of wolf king and ADIDAS can not be avoided by borrowing the east wind of wolf totem.