Olympic Award Dress Lining PK "Adidas"

"Why does the Chinese team accept the" foreign brand "?

Some netizens are puzzled by watching the "Adidas (ADI)" sign that will share honor with the Chinese athletes on the Olympic podium.

As early as 3 years ago, Adidas Adidas eventually became the seventh partner of the North Olympic Games by virtue of 1 billion 300 million yuan sponsorship fee.

So that all the staff, technical officials, volunteers and members of Chinese sports delegation of the 2008 Beijing Olympic Games and Paralympic Games will be wearing the clothes marked with the ADI logo.

Although 77.9% of the public hope that the Olympic award dress will adopt national brand, the victory of ADI will not only witness the game between politics and market, but also show the generosity and maturity of China's international rules.

(2008-08-04 China Youth Daily), under the grand theme of nationality, patriotism, great power and revival, Olympic clothing has undoubtedly been deeply branded by national sentiment.

Recently, a survey conducted by the Zhongqing newspaper Mediation Center conducted 12382 surveys of 31 provinces, autonomous regions and municipalities across the country. The survey shows that 69.4% of the public believe that the Olympic award dress represents the image of the country and is the embodiment of a nation's overall strength and national spirit. It is not simply a matter of clothing.

77.9% of the public hope that the Olympic award dress will adopt national brand.

In fact, from the 1992 Barcelona Olympic Games to the 2004 Athens Olympic Games, the Chinese Olympic athletes wore the Olympic costume for Lining.

During the 2000 Sydney Olympic Games, Lining was awarded the "best prize equipment" by journalists from all over the world.

The best combination of Chinese and Chinese private enterprises on the international stage in the eastern way is the best combination.

However, after all, 2008 is different from 2004. The Beijing Olympic Games are different from Sydney.

Not only is the era changed, but the environment has changed, not only is China more open and prosperous, but also more importantly, the Beijing Olympic Games must act according to international practice. We must abide by the rules of the Olympic Games and the politically dry rules. We must accomplish the task of running the Chinese market including the Chinese sports delegation in the market.

In a word, politics must give way to the market.

For example, in peacetime, we can do our best to support the national enterprises, and even tilt the rules of the game to Chinese enterprises.

Lu Yinyao, Secretary General of China International Brand Association, believes that the state should give priority to national brands.

Because an enterprise like ADI is also gaining influence and image today after being supported by their government packaging and promotion.

But in the face of the Olympic Games, the Chinese government must cherish the world and stand on a more detached position and follow the international conventions.

For the development of the Olympic market, we can only let the market speak and let the rules speak.

Rather than using executive orders instead of using red headed documents.

The Beijing Olympic Organizing Committee has set the standard price of sponsorship and the different level of advertising authority for the four levels of market development.

This is also international practice.

ADI became a "partner" of Beijing 2008 Olympic Games with 1 billion 300 million yuan sponsorship fee, which was obtained by fair competition.

The Lining brand, which can only provide 1 billion yuan, can only take the place of the latter. It will provide competition clothing and equipment for the 4 teams of "dream team", such as diving, gymnastics, table tennis and shooting, of the 2008 Beijing Olympic Games.

In addition to facing the power of wealth, we must also face the lack of Chinese sports brands, especially the world famous brands.

If we want to add ethnic feelings, I think that is to face up to this huge difference and gap, so as to awaken the Chinese public's brand awareness and enhance the national brand competitiveness.

Of course, when the public saw that the Chinese flag and the logo of "Adidas" were printed on the Olympic costume, the deep disappointment was normal.

"Why don't we wear Lining when the Chinese hold the Olympic Games for the first time?"

The Olympic Games is a window for the world to see China. It is also a pity that we should vigorously promote the Olympic Games and publicize foreign brands.

Although the Beijing Olympic Games can be seen as an opportunity to show the world Chinese national enterprises, we should prove to the world by declarations and actions that China has integrated into the world with an open mind and action.

During the Olympic Games, the temple of Heaven Park, the world park and the purple bamboo park were specially designated as demonstration areas.

During the Olympic Games, foreign broadcasters were allowed to broadcast live news in areas including Tiananmen square.

This means that the foreign media can operate freely on trucks carrying satellite relay equipment in Beijing and other Olympic co operation cities, and will report any news on the spot.

Many overseas newspapers, such as the Wall Street journal, the South China Morning Post and the Yomiuri Shimbun, have been banned from the people's daily, the economic daily and the Beijing daily in Beijing News Center's newsstands.

In the rules of the Beijing Olympic venues, the banners and slogans such as "China refueling" have been banned from spectators.

(2008-07-30 China Youth Daily) reflects the Olympic spirit of fairness and justice and pcending all ideologies.

This is exactly the new image of China, which is beginning to integrate into the world, respecting international practices, following the rules of the game, opening wider to the outside world, and having a broad-minded, confident and self respecting China.