Flying Focuses On National Culture And Builds Strong Brands.

08 the Olympic Games in China is a complex, which is full of Chinese hope for China's revitalization, and also full of tears, glory and pride.

Nationalism and patriotic sentiments have become the keynote of China as a whole.

The integration of patriotic complex will be the strongest voice of our strong China.

Fei Fei took the initiative to shoulder the responsibility of blending the thick feeling of Chinese history with the atmosphere of Chinese contemporary sports spirit, and took this opportunity to use products to integrate and display to consumers.

In the 07 year, flying theme inspired by the 08 Olympic Games and wildlife protection in Beijing, the first design inspiration from the 08 Olympic mascot was integrated into the essence of traditional Chinese animal totem culture and the pictographic elements. It evolved into fish, panda, dragon, Tibetan antelope, Jing Yan totem, flying eagle hawk Eagle Eagle Totem featuring the flying characteristics, synchronized international brand design concept, subverted and created popularity, so as to deduce the "Beijing color" idea and show off the world's first sports totem series sports equipment.

It was officially released throughout the country in the summer of 2007, after a long warm-up.

To give the sports totem series a new look, "the world's first series of sports totem sports equipment" has now been covered in T-shirts, sweaters, basketball shoes and board shoes.

At this year's Jinjiang shoe fair, flying has built a water cube exhibition hall. It is a new extension of the "flying king" color 08.

Whether in terms of products or marketing techniques, the concept of interpretation of the concept of flying incisively and vividly.

We learned from the overlord hawk and invented the plane.

From the eagle culture represented by the brand hawk, the flying sport associates with another fighter in the air, the fighter.

The launch of FEK fighter series is a new concept in the fashion movement.

On clothing, flying will extend the elements of the fighter plane, according to the different seasons, and launch a series of sports equipment, such as sports T-shirts, windbreaker, jackets, cotton padded clothes, and so on. In the development of shoes, fighter will also be inspired by the fighter technology.

For a long time, flying has adopted the fashion marketing method, and has been recognized by the vast number of young consumers.

There is a Golden Triangle relationship in the core of fashion marketing: the linkage of positioning, design and communication in marketing strategy.

Specifically, the unique brand positioning and market positioning, avant-garde design concept and product image, different marketing promotion and communication strategies constitute the fashion marketing strategy of Golden Triangle, and its common core is unique originality.

Through the interpretation of the fashion concepts of the new generation and the grass roots, flying has excavated their value demand, that is, they are a group of people who pursue fashion, fashion, excitement, excitement and freedom. Therefore, in the brand positioning of the new generation of young generation fashion concept, many products developed in the product design vividly deduce the brand concept of flying. In the brand marketing, flying will create effective contacts and interaction with consumers through product spokesmen, graffiti contest, cross-border cooperation, sponsorship and other creative activities.

The product link: 06 years, flying started formally with the top designers to develop a commodity planning strategy suitable for its own development. Through the introduction of a series of sharp knife products, the depth and breadth of brand awareness will be deepened, and the experience gap between the brand's overall feeling and similar brands will be enhanced.

In the past 08 years, flying has launched three major promotional products: racing series, sports totem series and Matador Series.

06. In the autumn and winter, in the series of racing cars, flying has launched a popular and classic style of car racing, which is popular with consumers. Adhering to the trend of international car racing, with the concept of "speed" motion aesthetics as the concept, the athletes' pursuit of speed is integrated into the technology and technology of the products, providing the athletes with sense of comfort and comfort.

07 years ago, the world's first series of sports totem sports equipment was launched.

"The world's first sports totem series sports equipment" includes six main categories, namely, fish totem series, panda totem series, dragon totem series, Tibetan antelope totem series, Beijing Yan totem series and Eagle Totem series.

The fish totem series corresponds to leisure and skateboard equipment, symbolizing speed sense, and symbolizes the sense of speed in the "carp jump Longmen"; the panda totem series corresponds to football and outdoor products, showing the natural feelings of outdoor sports; the dragon totem series corresponds to basketball and racing products, symbolizing the dedication and passion of struggling and enterprising; the Tibetan antelope totem series corresponds to table tennis and badminton equipment, showing the flexibility and ease of the ball movement; the Beijing Yan totem series covers tennis and running products, and implies the joy and coordination of such sports; Eagle Totem refers to the campus series to reflect the publicity character of the new generation.

Each category has a main tonal.

The fish totem is mainly blue. The panda totem is mainly black. The dragon totem series focuses on the use of passionate red. The Tibetan antelope totem highlights the activity of yellow. The Beijing Yan series shows the health and vitality of green.

In the past 08 years, flying has also launched a new Matador Series, adhering to the matador style, making the perfect combination of dark tones with cowboy blue and Spanish rose red, and widely using the gold elements that represent China and popular in recent years. Whether it is a local blending of decorative ornaments or the whole unreserved use, the gold is used skillfully.

Put on the matador series, confident and wild.