Sun Ruizhe'S Keynote Speech At "Chain Shang 2017 China Fashion Forum" Is Interpreted From Two Dimensions.

Distinguished guests and friends

Good morning, everyone!

Welcome to China.

To jointly explore the future development of China's garment industry.

Last year, I put forward the forum that "serving the people is the mission of China's textile and garment industry".

Today, I would like to say to you: "China's textile and garment industry should develop in an all-round way."

"Virtue" represents the green industry of achievement oriented responsibility. "Wisdom" is embodied in the creation of an innovation driven technology industry. "Body" means shaping a technology intensive manufacturing industry, and "beauty" is a fashion industry with cultural lead.

Responsibility is the inevitable choice for the industry to establish a good image. It is the moral highland that must be created by the industry to promote the social responsibility of trinity of "people-oriented, environment-friendly and fair competition". Fashion is the personality marking of the future development of the industry. It is the strategic extension that must lead to the consumption trend and the enhancement of cultural self-confidence. Technology is the first driving force for the future development of the industry and the strategic commanding height that the industry must pform and upgrade. Manufacturing is the foundation for the future development of the industry and the strategic foundation for consolidating the pillar position and promoting social harmony.

Germany, intelligence, body and beauty are not completely independent, but are full of boundless possibilities of cross-border integration and value symbiosis - to realize the sustainable development of the industry and reshape the social image of the industry.

The theme of this China Fashion Forum is "

Remodeling: people-oriented integration innovation ", take this opportunity, I will interpret from two dimensions, and discuss with you.

The first dimension: "why reshape?"

In a word, the era has changed.

The trend of world economic growth is still continuing, and the policy trend and spillover effects of major economies are increasing.

With the deepening of globalization, there has been a disjointed phenomenon among various countries. It is called the "butterfly defect" by the academic circles, and the trend of "anti globalization" and the trend of protectionism are rising.

It is accompanied by the operation characteristics of the Chinese textile and garment industry in the "complex growth" in the new era, showing the following four characteristics: development trend, steady word, growth speed, gentle development, development of kinetic energy, new ideas, pformation and upgrading, and huge challenges.

On the one hand, in 2016, the growth rate of industrial added value, the growth of main business revenue, the total profit growth and the growth rate of fixed asset investment slowed down.

On the other hand, it is the "positive energy" shown in the slowdown.

First, the annual sales profit rate of clothing and home textile industry reached 5.8% and 6.2% respectively, higher than the average level of the industry, indicating that quality improvement and brand building achieved results.

Two, material technology, intelligent manufacturing, green manufacturing and other technologies complement each other and become an important driving force for industrial change.

The three is the new economic form of scene economy, entertainment economy, sharing economy and so on, which is constantly enriching the value creation mode of the industry.

At the meso level, the world is showing the characteristics of "atomization" and "specialization".

Nicholas Negroponte, a media lab at Massachusetts Institute of Technology, divides the world into two worlds: the bit world and the atomic world.

In the future, the combination of "atomization" and "Bi specialization" will also become a distinctive feature of China's textile and garment industry.

On the one hand, artificial intelligence, new energy vehicles, AR augmented reality and VR simulation reality, the development of technology makes the Internet an infrastructure, forming a new life bottom structure, and accelerating the revolutionary change of traditional production mode, exchange mode and life style.

The scenario economy combines VR technology with fashion show, e-commerce, tailoring and so on to create an interactive system and a more immersive user experience, increase business flow and enhance consumption experience to create value; entertainment economy will extend consumer demand for products from useful to interesting; net red economy, smart clothing, C2B mode and so on, create demand through increasing interest; sharing economy realizes the reuse of idle resources by sharing products, sharing capacity and sharing creativity.

On the other hand, the return to the real world of physics has become a simple "foundation consciousness" in the changing world of "wasting flowers and enchanting eyes".

In the industry context, the return of the value of manufacturing entity economy and physical channel is becoming a common voice and trend.

New modes of production and new business models are accelerating the integration of new lifestyles and consumer culture.

At the micro level, the rise of individualization and the trend of new consumption bring great challenges to the brand.

On the one hand, many loud brands are losing potential energy. The past glory is hard for today's consumers to yearn for, and strategic opportunities to run away. On the other hand, many traditional brands lose their voice, consumers turn a deaf ear and lack current competitiveness.

The entrance has changed, this is the most obvious feeling of the enterprise, not a minor change in the conventional sense, but a great pformation of the deep structure.

Social media is rising rapidly, and it takes advantage of people's fragmented time, subverting the way of information pmission, even the production, consumption and dissemination of all commodities.

Sub culture breaks the wall and rushing into reality, and leads to the long tail business with high water quality and high interest led by idols and anime.

The vast middle class army is expanding rapidly, and the wave of quality upgrading is surging.

It can be seen that the old order, thinking and experience are beginning to be broken and gradually disintegrated. The advantages and models that have been successful have not been enough to sustain the sustained growth of enterprises.

In an environment of rapid change, deep connection and uncertainty, we must "change" to find new dynamic energy and inject new vitality.

The second dimension that I want to share with you is: "how to rebuild?"

The theme of this forum gives a reference answer, "people-oriented integration and innovation".

First of all, how to understand the "people-oriented"?

The first meaning is: "consumer oriented".

Guan Zhong, an ancient statesman, put forward the idea of "putting people first" in Guan Zi.

The book of classics, which is just the same as "Book of Songs", says: "the people are the foundation of this country."

People, in ancient Chinese, mean civilians.

In commercial society, the most direct expression carrier is "consumers".

The essence of "people oriented" is "consumer oriented".

This requires us to gradually establish a consumer oriented thinking mode and adapt it to the needs of consumers in real time.

For the insight of human nature and life form, we know where consumers are, immerse themselves in their time and space, language, words, actions and emotions.

In the context of consumers becoming increasingly personalized and diversified, they are guided by product innovation and business model innovation, and through cultivating "Empathy" and "Empathy", create new values that connect consumers.

The second meaning is: "talent oriented".

To meet the industrial revolution and promote industrial upgrading, the first thing to bear is the change of talent outlook.

No matter how technology advances, it can not replace human intelligence. On the contrary, it is a greater test of human intelligence and self iteration of innovative genes.

It is valuable to make efforts in the market innovation, but the action to enhance the creativity of thinking and improve the taste of design can achieve the true sense of catching up and surpassing.

"People-oriented" can not be alienated as "human cost", but through the creation of human values, the realization of "talent as capital" helps to extend the whole industry to high value-added.

From the industry perspective, the reality is impressive.

First, in 2015, the per capita business income of textile and garment enterprises above Designated Size reached 720 thousand yuan, an increase of 41% over 2011, while the main business income of Industrial Enterprises above designated size increased by 24% over the same period.

In 2015, the per capita profit of textile and garment enterprises above designated size increased by 26% compared with 2010, while the average per capita profit of Industrial Enterprises above designated size increased by only 1.1%.

Second, technological evolution brings new opportunities.

The development of material technology represented by high quality, high performance and bio based fiber technology has promoted the improvement of product quality and variety. Intelligent manufacturing has brought about significant improvement in the production efficiency and manufacturing flexibility of the industry. The intelligent spinning production line, automated fully formed knitting production line, printing and dyeing online detection automatic distribution system, chemical fiber automatic packaging, and clothing intelligent storage system have been applied. Green manufacturing has promoted the effective utilization of resources and environment, and has made breakthroughs in plain dyeing and finishing of knitted fabrics and high-speed digital printing.

These two facts show that the pformation and upgrading of China's textile and garment industry is accelerating, the proportion of advanced technology and equipment in the industry is increasing, labor productivity is gradually improving, and the quality of operation continues to improve.

The signal from this is that in the future, with the substitution of machines for simple labor, China's textile and garment industry will usher in the era of "complex labor" value creation.

As a result, China's textile and garment industry will gradually get rid of the traditional "labor-intensive" traditional nature and remain the important industry of the people's livelihood, and will become the "talent highland" in the national economic system.

In the future, not only creative designers, marketing talents and managerial talents, but also highly skilled and skilled professionals will also become an indispensable asset for China's textile industry to pform and upgrade.

The third meaning is "entrepreneur oriented".

This year's government work report points out: "stimulate and protect entrepreneurship."

Peter Drucker also said, "what we need is an entrepreneurial society."

What are entrepreneurs? Entrepreneurs are people who dare to take risks and responsibilities, create and lead a cause.

What is the spirit of entrepreneurship? The core essence of entrepreneurship is innovation -- turning "change" into "opportunity" and turning "risk" into "elegance".

Since the reform and opening up, the Chinese garment industry has a number of outstanding entrepreneurs with innovative ideas and responsibilities. Here, I also want to pay tribute to all the entrepreneurs. It is your existence that makes the Chinese garment industry no matter how low and low tide it has experienced, and usher in a new fashion spring again and again, ushered in the beauty of "beautiful economy".

In the future, I also sincerely hope that you can better convey this spirit of entrepreneurship to the industry, and in the creation of economic and social benefits, looking up at the stars and down-to-earth, in the pioneering spirit and practice ahead, continue to inject energy into the development of the industry.

Secondly, how to understand "integration and innovation"?

Under the new situation, innovation has become an important driving force for the pformation and upgrading of the industry.

The key question is how to innovate. As we all know, every disruptive technology will promote the large-scale replacement of new and old species in the business ecosystem.

At the same time, we may not be so lucky, every time we have a disruptive shock.

Countless "micro innovation" is precisely the new normal of the current industry development. How to effectively use these "micro innovation" to make it an effective lever for the outbreak of leveraging value?

This is the "integration and innovation". Enterprises must constantly open up, connect with each other, and evolve into open, diversified, competitive and self driving organizations.

In other words, from the closed chain of enterprises to the open value network, from a single center theory to a multi-dimensional view of cooperation.

Integration is becoming an important source of industry competitive advantage, mainly in three aspects:

First, new retail: online and offline integration.

The world is entering into the era of "spiritual consumption" from "material consumption", that is, from the consumption of products to the consumption of compatible time.

What we need to do is to reshape the consumer experience and create a "loyalty closed loop", so that the brand can become a cultural behavior and popular settlement that people actively follow. Both online and offline can enhance the viscosity and seize the time of consumers.

In this process, effective design and balance of online and offline group dislocation and traffic conversion will become an effective way for "new retail" to achieve "incremental" in the dual sense of space and time for different needs.

Second, new manufacturing: integration of manufacturing and services.

From the macro level of the industry, the trend of informationization, socialization and specialization of production is constantly increasing in the world today. The service-oriented trend of manufacturing industry is the inevitable result of economic and social development.

In the initial stage of human production and development, manufacturing activities mainly rely on input of production factors such as energy and raw materials.

With the development of society and the progress of science and technology, the role of service elements in production is becoming more and more important. The service resources needed in production are increasing gradually.

From the micro level of the enterprise, it is changing from the product centric manufacturing enterprise to the customer demand centered, full service chain and whole process service enterprise, extending the product value chain, and creating "service enterprise" and "service brand" to meet the needs of intellectualization, individuation and customization.

If we say that "manufacturing" is pursuing a relatively static and perfect perfective tense, while "service" is dynamic and always going on, the future textile and garment enterprises will gain greater vitality, value extension and imagination space because of the integration of manufacturing and services, and the static and dynamic "you have me and I have you".

Third, the new fashion: integration of technology and fashion.

Industrial technology innovation and mode innovation, blending and co evolution, enrich the industry's value creation mode and provide opportunities and possibilities for development.

This is not only the necessity of the development of the industry to the present stage, but also the new expectation of the consumer side to the supply side.

The "new fashion" under the combination of technology and fashion will be the fashion of wisdom, the fashion of species diversification and the responsible fashion.

So, instead of waiting for the future, we choose to create the future.

Facing the situation of demand differentiation, flow attenuation, demand change, data redundancy and potential energy consumption, enterprises must seek new ways of brand building, create new brand language and make it popular among the people.

This is a process of pformation and upgrading of puppied butterflies. It is full of hope and accompanied by pains. It is very urgent and arduous.

We must go forward bravely and resolutely push through this pass.

Kevin Kelly said in the book "necessity": "today's problem comes from yesterday's success.

And the technical solutions to today's problems will lay hidden dangers for tomorrow.

With the passage of time, the real interests are gradually accumulated behind the cyclic expansion of this problem and solution. "

Similarly, the attraction of the development of the industry lies in the process of constantly tackling problems and manufacturing problems, giving birth to our mission and responsibility to "roll up our sleeves and do our work".

It is affirmative that "the accumulation of power is nothing but the action of all wisdom."

The Chinese costume forum is such a spiritual community that integrates all kinds of wisdom and accumulates forces. When we truly become another problem juvenile, we are good at finding problems, throwing problems, discussing problems and solving problems.

Then, this industry will become more youthful because it has more and more thinking and action.

Innovative connection and empowerment, conveying valuable thought nourishment!

Here, every friend who wishes to join the forum can get some results.

Thank you!

For more information, please pay attention to the world clothing shoe and hat net information report.