Jingdong Clothing City'S Powerful Move -- Upgrading And Opening Up To Enhance User Experience

Summer May,

Accelerate the pace of clothing category development.

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In May 18th, Jingdong mall "brand marketing" channel officially revised to "clothing city", JACK&JONES, red dragonfly, CABBEEN, Qipai, GXG, love and other brands gathered in Jingdong mall.

Prior to this, Xu Jinglei's new endorsement of women's shoes brand "just chancechance" also high-profile settled in Jingdong mall, set off a wave of sales boom in the industry.

Jingdong mall "clothing city" is divided into 10 categories, such as women's wear, men's wear, underwear, women's shoes and so on. The display of all kinds of products enables consumers to experience the joys of one-stop shopping quickly.

There are brands that will have quality and protection.

It is understood that Jingdong mall from the pre-sale, after-sales and other aspects of the brand inspection, strict online service system, trying to provide consumers with cheap goods.

Jingdong mall's recent category development is seen by the industry.

Forceful action.

The open platform built by Jingdong mall provides products display and sales for major brands.

Using Jingdong's own traffic and logistics advantages to enhance

Sales volume.

This move has also been seen as a symbol of Jingdong mall's promotion of user experience in the "2012 electricity supplier service year".

In addition, Jingdong mall also vigorously promotes rebate consumers.

Jingdong mall said that in order to benefit more consumers, Jingdong mall will jointly launch thousands of clothing brands to launch a 10 day "240 hours, seconds and seconds" promotion campaign.

Analysts believe that the clothing mall built by Jingdong mall is more focused on female consumers, perhaps an important move for Jingdong mall to overcome women's "half sky".

2012 is an important year for e-commerce enterprises to layout user services. Jingdong mall is trying to create an open platform.

It provides a broader space.

At the same time, it is understood that Jingdong mall will further deepen customer service and logistics system to ensure after-sales service and protect users' rights and interests.

User reputation is an important criterion for evaluating electric business enterprises.

Jingdong mall tries to attack the female market by "clothing city", constantly simplifying the shopping process and improving user experience.

Jingdong mall has already established the electricity giant status, deepening the service experience and firmly cling to the consumer is the important direction of the current development.