Review Of Keqiao Textile Expo: Innovative Marketing And Reasonable Matching

Sponsored by the Shaoxing County People's government, China Light Textile City Exhibition Co., Ltd., Shanghai Ge Hua Exhibition Service Co., Ltd. and Shaoxing County Star Exhibition Co., Ltd. jointly undertake "

It was held in from May 6th to 8th at the International Exhibition Center of China Textile City. The theme of the exhibition is "green, quality and fashion". "Government led, market operation" is the concept of exhibition, and strive to create "international, market-oriented and professional" brand exhibition.

This spring fair includes four categories of fabrics, home textiles, accessories, raw materials and so on. There are 856 indoor standard pavilions and three international exhibition booths. The outdoor pavilion is the Yang xunqiao industrial cluster exhibition area. About 200 international standard booths have been set up. The booth is the first to set up the Museum of China's light textile city scarf Market, Yang flood bridge curtain window, Korean designer League, etc.

Attracted many famous enterprises such as red and green blue textile, Ding Ji digital printing and dyeing, Wynn group and so on. Dozens of enterprises from Mexico, Italy, Korea and other countries also participated in the exhibition for the first time.

During the Expo, fashion designers and fabric enterprises, such as zero distance salon, 2013 spring / summer international fashion trends conference, fabric design and development forum, overseas buyers and textile enterprises docking, and China International fabric design competition exhibition were held in the same period, attracting many professionals.

Fabric and accessories emphasize innovation.

At this spinning Expo, colorful and original textiles are always seen. Every exhibitor's exhibits are not only a display of new products, but also a stage for creative design.

In addition to the rich creative works, exhibitors have launched various creative initiatives. Many companies have invited models to show their showrooms in their showrooms to enhance the design and display of clothing effects and to guide consumer demand.

Invited to participate in the spring fair related activities.

Fashion designers have pointed out that fabric production enterprises must change their traditional way of hanging samples and inject more creativity into themselves, which will become the mainstream of future display.

In the original color digital booth, colorful digital products have attracted many customers.

The company official said: "as a result of the new generation of color separation technology and printing methods, only a small batch of digital printing can be produced before, and now it can be produced in large quantities."

As a well-known enterprise in Zhejiang's printing and dyeing industry, at this exhibition, the special exhibition hall of 160 square meters of Zhejiang red and blue textile printing and dyeing Co., Ltd. has been designed to be fashionable and dynamic. The bright and colorful fabrics are different from the previous sessions under the performing arts of the model.

"In recent years, red and green have been steadfastly taking the road of technological innovation and brand operation, especially in product development, adhering to the implementation of innovation strategy and comprehensively enhancing the core competitiveness of enterprises."

Huang Xinming, deputy general manager of Zhejiang red and blue textile printing and dyeing Co., Ltd., told reporters.

In the field of digital printing, red and blue are undoubtedly the leaders of technological strength and spokesmen of fashion trends.

The company was officially awarded the "national digital printing product development base" by the China Textile Industry Association national textile product development center, and the chairman of the company was awarded the technical innovation figure.

It is understood that the company has a team of designers from Korea, Japan, Indonesia and many other countries. These top designers of the world have brought forward design ideas for red, green and blue, and hundreds of original flower types are born every month.

Apart from local businesses, some overseas textile companies based on Keqiao will also make the Expo a rare opportunity.

This is the case with RANG TEXTILE INC. textile company in Mexico. Since last spring's Textile Expo, the textile enterprise specializing in trade and production has been participating in the whole process. The chairman of the company, EMIL, told reporters: "the buyers of Keqiao Textile Expo come from all over the world. I can take this opportunity to show my company's products and recognize some potential customers and expand the sales volume of our products."

Curtain fabric emphasizes "collocation"

In addition to focusing on innovative fabrics, every curtain product of this exhibition also has its own advantages and characteristics, and the head of Huaxin home textile of exhibitors said: "at present, home decoration starts to emphasize the use of stylized collocation.

The sheltering function has become more and more weakened. The coordination of fabric texture, color, flower pattern and overall style will be the focus of the curtain trend. "

Subdivided into a variety of styles for home furnishing, such as absorbing the European style of classical elegance and comfort, with bright colors, simple shapes, white or light tone, and some local European style curtains with carved or painted technology. With small broken flowers or lattices, pink, rose red, sky blue, grass and green flowers are complementary to create a warm, romantic, fresh pastoral style curtains. Lace, window and fringes are also decorated, with bright white, blue and black grey as the main, simple and creative graphics and abstract patterns, supplemented by creating modern, alternative, low-carbon and environmental friendly modern style curtains. And its products are

At the exhibition, besides the traditional cloth curtain, elegant and exquisite line curtain is another beautiful scenery line. The exhibitors of the line curtain products mainly display the beauty of the beautiful Clothing Co., Ltd., the person in charge said: "nowadays, the small size of the property market is more and more. Under the condition of small indoor space, it is preferable to take the line curtain as decoration and partition. The characteristics of the curtain are that the countless sense of quantity and the hazy sense of dimness have played the role of partition and made the home style full of personality."

A close look at each line of curtain is different, suitable for all kinds of styles, such as beautiful bead curtain, lovely water curtain, beautiful flat silver screen, noble pearl line curtain, dreamy feather line curtain, gorgeous sequins curtain, lifelike printing line curtain and so on.

Most of the printed lines are displayed in the form of a landscape painting. Far from it is a picture. Close to it is a line of ups and down, which hangs in the house.

American buyer Raju Mehta is engaged in the purchase of bedclothes in hotels. Last year, he and his friends came to the Textile Fair to purchase, although they did not purchase the fabric they wanted, but he found another inexpensive fabric with poor texture. This made his partner happy, so this time he still put China's purchase plan in the Textile Expo.

In the face of all kinds of textiles, he told reporters that the Textile Fair was doing well, which surprised him. This time he was very happy in Shaoxing.

Mr. Raju said he would reformulate his purchase plan after he returned home.

Later, he may consciously strengthen his cooperation with Keqiao textile enterprises.

A questionnaire survey of exhibitors and purchasers by the Preparatory Committee of the Textile Expo shows that over 70% of the enterprises are old exhibitors. There are more than 200 enterprises interested in exhibiting next time, of which more than 100 have booked booths in advance, and over 90% of buyers have expressed satisfaction with this Expo.

Some European, Japanese and Japanese businessmen believe that the technological content and material quality of the exhibits are close to that of Europe, America, Japan and Korea, but the price is lower than that of foreign countries, and the market potential is very large.