UNIQLO Is Taking The Lead In The Tennis Industry "Small Germany" To Enter The International Garment Market.
Japanese clothing brand Uniqlo (UNIQLO) today announced the signing of the first men's tennis world. Djokovic, the famous Serbia general (known as "little Germany" by the public), is the global ambassador of the company. It aims to enhance the brand image of UNIQLO in the international market outside Japan. The five year contract also includes joint development and production of excellent functional clothing.
UNIQLO is a famous Japanese leisure brand. It is the core brand of FAST RETAILING group, which ranks the forefront of the global apparel retailing industry. We insist on providing modern, simple, natural, high quality and easy to match products to consumers all over the world.
On the twenty-seven th of this month, the Grand Slam French Open will be officially played in Roland Garros. At that time, Djokovic will dress in UNIQLO for his tailored competition suit to appear in Paris, all the audience and the audience in front of the TV can feast their eyes on it.
"We are very pleased that Djokovic can become the global ambassador of UNIQLO," said Tadashi Yanai, chairman and chief executive officer of FAST RETAILING group. "We are committed to producing the most comfortable match suit with the most advanced fabrics and technologies, so as to enhance the performance of outstanding athletes like Xiao De. At the same time, we and Xiao De will jointly develop excellent. Functional clothing It allows people around the world to enjoy the pleasures of wearing comfortable and high-quality clothing.
Djokovic said in an interview: "I am very honored to be able to endorse UNIQLO. I appreciate Japanese traditional culture and lifestyle. My belief in life is "being different", and this kind of enthusiasm inspires me to constantly improve myself. I am very eager to become the best tennis player, a perfect person, and I hope that through my efforts, I can help more people who need help.
"I feel like I have a natural connection with UNIQLO. It's functional clothing not only satisfies my tennis player's demand for sportswear, but also meets my needs for daily life, and I look forward to working with UNIQLO to develop new products and make more people in the world understand the brand of UNIQLO, "Djokovic added.
When it signed, UNIQLO announced that it would produce a customized T-shirt and donated some of the proceeds from the sale to the Djokovic fund to support public welfare projects.
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