The Twelfth China International Brand Clothing & Accessories Fair, Shenzhen: A Fashion Show With Attitude

The twelfth China (Shenzhen)

The costumes Fair will be held in Shenzhen Convention and Exhibition Centre on 8~10 July 2012.

The reporter noted that the theme of this year's exhibition was obviously different from that of previous years. The theme of this year's trade fair is "I fashion and attitude", which is quite new in many fashion exhibitions in China.

Why would such a theme be chosen? With questions, the reporter visited Ms. Shen Yong Fang, President of Shenzhen garment industry association.

Your attitude?

All along, fashion is only a small number of people, and the public can only passively block outside the threshold of fashion. With the world's flattening and dissemination of networking, the era of fashion and popularity is surging forward with an unstoppable boom.

In fact, everyone has unprecedented possibilities of creating fashion. Everyone has his own attitude towards fashion and fashion attitude. What is your attitude?

Shen Yongfang said, "your attitude towards life, your attitude towards the mind and your attitude towards fashion are summed up in a sentence: your attitude." this is the idea that the Shenzhen trade fair wants to explain to people, guiding the public to think fashion in a completely new way, to construct fashion and to define fashion.

The Shenzhen Trade Fair is a fashion. It shows fashion, grasps fashion and leads fashion.

Fashion show with attitude

Fashion is an attitude, and fashion exhibitions need an attitude.

"We do not do exhibitions for exhibitions. We have to solve practical problems for enterprises," Shen Yongfang said. This is our attitude and the attitude of the twelfth China (Shenzhen) international brand clothing and Accessories Fair this year.

At present, the garment industry as a representative industry of the fashion industry is expanding into a broader field. The characteristics of cross-border and integration of fashion are becoming more and more obvious. It is the general trend that the fashion exhibition will change from the traditional professional trading platform to the modern fashion exchange platform.

China (Shenzhen) international brand clothing and apparel fair is heading for its twelfth year.

The twelve year is a cycle of the Chinese zodiac. It is also a cycle of Shenzhen trade fair. Standing at the "source" point, standing at the new starting line, the Shenzhen Trade Fair will sail again.

"What kind of exhibition will we need to make this year's Shenzhen clothing trade fair? This year is the year of pformation and upgrading of the garment industry. It is a year when many garment enterprises get out of the difficult situation. It is also a year in Shenzhen for twelve years.

Our Shenzhen trade fair should move to a higher level, to boost our garment industry upgrading and industrial pformation to a new turning point.

Shen Yongfang explained to reporters the trend of Shenzhen Trade Fair this year.

As president Shen Yongfang has said, this year's twelfth Shenzhen trade fair rejected the practice of "self compiled, self guided, self acting, self indulged" in the past exhibitions, recognizing that from brand fashion, professional fashion to public fashion, urban fashion is the only way for pformation and upgrading of clothing exhibition.

Shen Yongfang said that this year's Shenzhen trade fair should show the industry with a cross border attitude, an international attitude, a professional attitude, a popular attitude, an attitude of thinking and a creative attitude.

For any industry exhibition, professionalism is always the first priority. Especially for fashion shows, its professionalism is reflected in whether it can truly become a platform for market pactions, become a channel for information communication, and can form the guidance of industry wind direction.

This year's Shenzhen costume fair is just like this: three days exhibition, 80 thousand square meters display area, 6 exhibition hall, more than ten sub exhibition areas, more than 3500 booths, more high-end forums, more than a dozen brand publishing shows, spectacles exhibition, underwear exhibition and sewing equipment exhibition three. The professional audience can browse the whole industrial chain without the exhibition hall. Besides, public welfare cross-border art exhibition, unbounded creative global tour and professional buyer procurement area will attract thousands of excellent brands and tens of thousands of professional visitors from dozens of countries and regions.

Today's Shenzhen Trade Fair has become an important starting point to promote the development and upgrading of the garment industry. It has become a beautiful stage for upgrading the soft power of Shenzhen, becoming a weathervane and a good original brand incubator.

The organizers of the Shenzhen fair are becoming the fashion promoter of Shenzhen to become the fashion source of China and the world.