Valley Women Dress, Let You Know The Dream Of Mature Women.

Mature women have two to three different identities: one is a strong career woman, the other is a hardworking and virtuous housewife, the other is a loving mother, mature women are many roles and the market is biased, so that their beautiful dreams are faced with great challenges.

A survey of women in 5 large and medium-sized cities in Beijing, Shanghai, Guangzhou, Chengdu and Dalian showed that women executives spend most on clothing and white collar workers. Most of these women are over 30 years old.

Most women in this age group are excluded from the target consumer group of clothing enterprises, which is the so-called "target breaking" phenomenon of the target consumer group.

Indeed, more than 30 year old women, the requirements for clothing are generous, decent, color and style should not be too exaggerated, not only to meet the requirements of dress at work, but also in casual occasions to wear.

However, such clothing is not very easy to find in the market. It is not suitable for flower and color design. It is not suitable for size, for example, fat and thin is suitable, length is not suitable, and the appearance is satisfied, but there is no suitable size.

Zhao Pingceng, Dean of the school of dress art and engineering of Beijing Institute Of Fashion Technology, said that women of this age group are more difficult to buy clothes, first of all, they are related to the positioning of the consumer groups of the enterprise products.

Although some enterprises locate consumer groups on mature women, most of them are well-known brands.

They are very expensive, and each garment costs thousands of yuan. Only high income groups can afford it.

Secondly, more than 30 year old women choose clothing will be influenced by cultural concepts, traditional concepts and aesthetic standards.

And we should also consider the nature of our work, the level of jobs and other factors.

Some middle and low-grade clothing, from style, color, fabric, and workmanship, are hard to meet the aesthetic requirements of mature women in this age group.

Be well versed in the market and get more business opportunities

Perhaps it is well known that this market "break off" behind the business opportunities, Hangzhou Valley goobgs clothing still attack, choose 30-45 years old mature women as the development goal of enterprises.

Zhao Peng, founder of the goobgs brand of women's clothing, said that the women of the 30--45 age group are very particular about their lives and need decent and beautiful clothes. However, the restrictions on traditional clothing concepts and stature obstruct them from the fashion and fashion brands, and they are the real consumer groups.

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Since its establishment, Gu Bang women's wear has been insisting on making beautiful dress for mature women, combining Chinese and Western culture into brand connotation, and taking advantage of its accurate target market positioning to occupy a place in the domestic women's clothing industry.

Gu Bang brand is colorful but not whistle. The price is high but not expensive. Cutting and sticking is not enough. It is completely aimed at the "appetite" of this group of consumers.

Gu Bang women's wear originated from the romantic culture of France, pursuing the quality of independence and elegance.

Always adhering to the modern urban style of elegance, fashion and perfect quality, the design expressing persistent individuality is endowed with the unique cultural connotation of the East.

This is the blending of the West and the East, which implicitly reveals women's sexuality, luxurious but not complicated, forming a unique goobgs woman's introvert and softness.

The elegance of goobgs inadvertently expresses a kind of understanding of life; implicit and not open, simple but elegant; unique with perseverance.

It is a classic, elegant, simple and stylish style, which is derived from life and higher than life.

The outline of silhouette, the detailed treatment and the soft coloring, the Valley Women's clothing forever deducts the unique personality of modern urban women.

In the neoclassical romance, it releases low-key luxury, clinging to fashion but not going with the flow, graceful and natural, and constantly creating the beautiful dream of mature women.