Clothing Pricing Has Five Strategies To Provide Ideas.

From the point of view of pricing theory,

They are strategically priced to suit the overall retail strategy.

First, new product pricing strategy.

The pricing of new products is very important, which has a great relationship with the timely opening of new products, market and satisfactory results.

Common new product new price strategy, basically has the following several forms.

(1) high price strategy

Skimming

Refers to the new product.

Set higher, earn as much profit as possible in the short term, and recover the cost of investment as soon as possible.

Higher-order strategy is obviously a strategy to pursue short-term profit maximization. This strategy has two drawbacks. First, because of the high profit margin, it will soon attract the imitation of competitors and intensify competition. Two, because the price is too high, it is not conducive to the rapid development of the market, and is easily subject to the objection of customers. Therefore, from the long-term development goal, this strategy is not very suitable.

(two) low price strategy

Also called osmosis pricing strategy, this strategy is contrary to the high price strategy, but the price of new products is as low as possible. The aim is to enable new products to be quickly accepted by consumers, and to open and expand the market share.

Its advantages lie in giving priority to the leading position in the market, grabbing the commanding heights, and effectively eliminating the entry of competitors so that they can occupy the market for a long time. The drawback is that a large number of sales are needed to make profits, and the profit margin is low. There must be marketable products and large production capacity. Once the products are defective, they will cause large quantities of stock.

(three) compromise pricing strategy

This pricing strategy is known as the satisfactory pricing strategy. The above two strategies show that there are two extreme cases of new product pricing. For new product pricing, more is the price of new products between the skimming pricing and penetration pricing, and the moderate price, that is, the new product trade-off pricing strategy.

The following factors should be considered: 1. market demand level 2. market potential.

3. difference from competing products.

4., the possibility of expanding the scale.

5. the difficulty of competitors' imitation.

6. target of investment recovery.

Two, psychological pricing strategy

The process of consumer recognition of price is a very complex psychological process, which is the result of comprehensive judgement of rationality and sensibility.

Therefore, when determining prices, stores must take full account of the needs of customers and psychological factors of consumption, and adjust the price figures consciously by making use of consumers' psychological responses to price figures.

(1) prestige pricing

Generally, this pricing strategy is to cater for the customers' naming psychology, showing off psychology and pursuing brand names. At this time, product positioning should take a high price route and become prestige pricing.

(two) mantissa pricing strategy

Generally speaking, the mantissa represents the truth, which can establish consumers' sense of trust, sense of security and sense of security, eliminate consumers' doubts about shopping prices and enhance their confidence and determination.

This pricing method is generally aimed at the low price mentality of customers in order to get the psychological recognition of customers.

(three) integer pricing

This pricing method can give customers a simple and practical feeling, and at the same time there will be a high quality product.

(four) foil pricing

When customers purchase goods, there is a general choice of psychological motivation.

Customers always want to have a larger chance to choose, through the repeated price comparison of goods, compared with the purchase price of goods at the right price.

In order to adapt to the customer's choice psychology, operators should take the main commodity price belt as the core and supplement the appropriate cheap auxiliary products at the same time, set off the quality of the main commodities, or supplement the high priced display products, so as to set off the best value of the main products.

(five) customary pricing

This pricing method is based on customary pricing habits that are often purchased.

(six) lucky number pricing

Using the understanding of homophonic meaning of digital pronunciation, we pick up lucky numbers of target customers and workers when pricing.

This pricing method is widely used by many stores.

Three, price space strategy

This pricing method is usually determined by the difference in customer demand for service level.

Four, discount pricing strategy

Discount pricing is to find a reason for consumers to accept price cuts and make them feel that they have enjoyed real price concessions rather than entering the trap of price promotion.

There are generally the following:

(1) quantity discount 1. cumulative discounts 2. non cumulative discounts

(two) discount between members and VIP customers

(three) seasonal discount

(four) coupon coupons

Five, specials strategy

The pricing strategy of special offer, also known as soliciting pricing strategy, is to create a special price or advertising price for a few products, and to attract customers through advertising.

When customers enter the store, they can use joint selling and quality service to enable customers to buy other commodities and increase their turnover.