How To Do Promotional Activities In Summer

Want to expand in summer

The effect of sales promotion is that shopkeepers should also observe the market trend in time, understand when to promote sales, when to increase sales promotion efforts, when to change sales promotion strategies, and do five promotions for summer children's shop promotions.

First, the object of sales promotion should be serious.

Is this activity targeted at all children, parents or children of a specific class in the target market? What is the scope of the activity control? Who is the main goal of promotion? Who is the secondary goal of promotion? Mainly to attract parents to buy or to attract children to buy. (here we need to note that although children's consumption will eventually be realized through parental purchase, but the focus of the two concerns is very different from time to time) the correctness of these choices will directly affect the final effect of promotion.

Two, the purpose of promotional activities should be clear.

The present child

What is the status of the brand in the market? What is the purpose of the exhibition?

Is it to boost sales? Is it to attack competitors? Is it a new product listing or a brand recognition and reputation? Only when the purpose is clear can the activity be targeted.

What needs to be emphasized here is that because the difference between the Chinese baby clothing brands is not so obvious as that of the adults, it is necessary to make clear the difference between the competitors and the brand before implementing the activity, even if it is subtle, and ultimately strive to make the brand's advantages stand out.

Three, promotion plan to strive for innovation.

The importance of baby clothing is that this part is the core part of the sales promotion program. We should strive to innovate, make the activity with shock and exclusiveness, and let people really willing to buy your baby clothing products, at least remember.

Four, impress consumers.

After deciding on the theme, the baby clothing should try to "drag the tiger's skin and make the flag" as much as possible, and dilute the commercial purpose of the promotion so as to make the activity closer to the consumers and more to impress the consumers.

Generally speaking, infant clothing is a dual consumption group in the face of parents and children. Therefore, for parents, the theme of "environmental protection, health care and intelligence" can be highlighted to a large extent, and for children who are a direct consumer, they are interested in the theme of "fun and fantasy".

Five. Determine the theme of Clothing promotion.

In this part, baby clothing is mainly solved by two problems: the theme of activity and the theme of packaging activities.

Are price cuts, price discounts, gifts, raffle, coupons, service promotions, demo promotions, consumer credit, or other promotional tools? What promotional tools and promotional themes should take into account the goals of activities, competition conditions and environment, and the budget and distribution of promotional expenses.