How To Skillfully Use Gifts In Seasonal Fashion Promotion

It is the "magic weapon" of clothing terminal marketing.

Common are: store promotion, theme promotion, single product promotion, project promotion, price promotion, image promotion, celebrity promotion, brand cooperation promotion, mass media promotion and so on.

Prizes for clothing stores

Must be separated, do not want to retain customers, deliberately make some gimmicks, and finally made consumers have no patience to turn around, how much effect do you have?

Induction directly affects

There are two ways to promote sales: one is discount, the other two is buying.

VIP card, scorecard, season change and clearance price are all discount in disguise.

Data from a number of market surveys show that the same discount is a double-edged sword. Although reducing the inventory and accelerating the cash flow, it will damage the brand image and make consumers more and more grieved.

In particular, famous brands or newly opened stores and counters have both the "taste" restrictions and the demand for popularity and cash flow. Stimulating consumption is stimulating sales. From the perspective of maintaining the image, it does give gifts which are exquisite and practical (commonly used), and more respectable.

Those who have just experienced the golden selling season have told us that at present, it is better to buy discounts than to buy them. The price is a reality, plus a special gift, with the connotation of "affection", which goes beyond the simple and abstract price figures, and is very suitable for people's psychological pursuit of "spiritual pleasure" nowadays.

Gifts should be associated with their own products.

It is a good choice for women to wear accessories, children's clothing, toys or stationery, if the custom designed limited gifts are more precious.

Didn't anyone open the door for McDonald's to collect Snoopy dolls, and some of the gifts presented by enterprises were pformed into new varieties of the brand after receiving good market feedback.

Gifts should be refined.

The gift is not refined, why is it pleasant? Only the best quality can win the customers' favor and will not be reluctant to part with it.

Some consumers just take a fancy to the gift to implement the purchase behavior.

Gifts should be of high utilization rate.

Gifts are generally low value goods, such as washing supplies, catering to the appetite of housewives, so they are very popular.

If the gift has not been used at the same time, it will be "white handed". It will be a waste for enterprises and consumers.

Businesses waste time and customers waste money. After all, wool comes out on sheep.

Gifts should also be of high quality.

The gift itself is a kind of emotional object that is full of people's feelings. If the customer is angry because of the quality problem, it will be more than enough.

Do not think that "giving" means sending.

The quality of the gifts is not only stipulated by the national laws, but the quality ring of the gifts represents the reputation of the merchants, and it has a life and death relationship with the leading commodities and enterprises.

Quality is the capital of buying gifts.

"Buy gift" has been widely used in the current market, and has achieved good results and effects.

However, if the sales promotion method is not well used, it will be counterproductive. Compared with the discount "hard injury" - not buying the positive price goods, there will still be some sales volume when it is only on sale.

If the gift is not well delivered, it will do more harm. It may be a long way to go and send away its brand.

Any trick has the function of "breaking" and how to use it best.

One: the intrinsic relationship between the gift and the product itself.

There is a basic principle in the design of gifts, that is, try to send gifts that are related to the product, such as buying toothpaste to send small plastic cups, buying Western clothes and rolling hair brush.

This enables consumers to associate with the brand at any time when they use these gifts.

But there are some clothes shops that don't take them seriously. They buy their shampoos. They send them to the keychain. They buy a TV set. He sends a pen holder. You say you can send a small plastic vase. At least you can put it on the top of the TV set. You can get the brand name printed on it. It's not killing two birds with one stone. Because the gift is not related, the result is something sent, and when people are using it, they forget you.

Therefore, clothing stores must consider the characteristics, functions and brand attributes and connotation of products, and find gifts that are related to the product itself and brand appeal.

At the same time, we should pay more attention to the value and practicality of gifts to customers. Only in this way can gifts be given effectively and with gifts.

Advice: the intrinsic relationship between the gift and the product itself is an iron law for the promotion of the gift, and the unrelated gift is equal to the white gift.

Two: gifts must be easy to take.

We know that customers usually have more or less a psychological advantage. In the crowded stores, most customers are always rushing to and fro, and the way that they can stop customers is "hand in hand, free service" and so on.

This is why we often hear the opening remarks of customers in the store, that is, "this is the reason why they are free of charge and free."

Some clothes shop's publicity seems to be very tempting. "You will have a lot of value in buying our products. You can get a value of 20 yuan in return for gifts, and buy an opportunity!" so customers rushed to the scene to pay for it and get ready for a little extra gain. When the customer bought the product, they asked them to take a shopping ticket and wait there. They also played the lottery and raffled the customers. Finally, only a few of the customers got the gift, so that some customers were hodgled, and some of the customers even left halfway. The host spoke loudly on the stage, and the people left long ago.

This gimmick often gives customers the feeling of being played and has no good impression on the shops.

Clothing stores for shopping gifts, it is best to reduce some unnecessary links, for example, take a small ticket to wait in line, take a small ticket for gift coupons and then give gifts.

When we send gifts at the promotional site, we must keep firmly in mind this military discipline.

Do not yell at the same time. The mouth also costs, and finally makes the store do not leave a good impression in the minds of consumers.

How can it be wronged?

Advice: the prizes and gifts of the clothing store must be separated. Do not try to keep up with the customers and deliberately make some gimmicks. At last, the consumers have no patience to turn around and leave. How much effect do you sell?

Three: don't exaggerate the value of the gift.

In order to attract customers, some clothing stores often exaggerate the value of the gifts, so a small towel worth 3 yuan is worth 10 yuan. A 5 Yuan Plastic statue has become a value of 20 yuan.

Consumers are eager to buy the product after they buy it, then it is not worth two or three yuan. Hey, the price of the purchase is 5 yuan, which is annoying! What kind of impression can the consumer have on the brand?

Cheap gifts are better than not. Some products are prepared for a large number of gifts when promoting sales. It seems very tempting in his promotion. "Buy our products, you will definitely get a lot of harvest, buy and deliver!" but when customers rushed to the scene, they were disappointed.

The so-called "super value" is a bunch of plastic items that may cost a few cents per unit price.

It might be effective for a child, but he chose the wrong one again.

Finally, customers were sneered at.

It is true that in the promotion of consumer goods, the promotional gifts of clothing stores are generally not of great value. According to my experience, if the gifts that are immediately purchased, the average value of the products will be about 10%-15% of the value of the merchandise itself. Other non instant incentive promotional gifts will only take up the appearance of 3%-5% of the value of the merchandise itself. Don't forget that our customers, after nearly twenty years of market experience training, are no longer the customers who have to queue up for two pounds of salted fish in the era of commodity shortage. Now they have a very accurate assessment of the sense of value of commodities, especially in everyday consumer goods.

If you give his gifts too exaggerated, the danger may be their lack of trust in the brand.

Therefore, seeking truth from customers is actually the maintenance of brand image.

Advice: it is absolutely necessary to properly exaggerate the value of the gift, which will increase the sense of "value for money" to some extent, but you can be self defeating by exaggerating too much.