Weather Is Not Strong, Clothing Wholesalers Spring Fire

This year's spring looks so short. It's like the spring has just arrived. It hasn't stopped yet. The weather is getting hotter. Several large and medium-sized cities in the country have been running ahead of schedule in the past years, and have been losing weight.

The short spring is not a good thing for the agents and wholesalers in the clothing market. Most of the wholesalers are very heavy. The spring clothes that have just been ready have not been sent away. The summer is coming. The spring clothes of a warehouse are afraid of losing money again. Many businessmen say, "this spring, it really makes people get angry."

Shanghai: Sales of spring clothes fell by 30%

In a fashion plaza near Jingan Temple in Shanghai, Miss Wang, who has been in the clothing business for many years, told reporters that in March -5 was the peak season for spring clothes sales in the past year, and this spring has not been able to expect the peak season to come. "Only selling some spring clothes in April this year, the total sales volume fell 30% last year."

According to her years of experience in the garment industry, she has developed the habit of watching weather forecasts every day, and purchases and sells according to the forecast situation.

"Once I see the temperature rising, my little suit and jacket will be ready for a low price."

Miss Wang also said that she did not dare to stock more, so as to prevent a lot of stock from temperature changes.

Even so, even if the climate change is grasped, consumers' advanced consumption ideas sometimes fail to grasp well, and the stock of spring clothes makes her very helpless.

In Shanghai's most famous clothing distribution center Cheap Road clothing wholesale market, has not yet entered the May, a large number of spring clothes also marked a special price tag.

Many long sleeved sweatshirts, shirts and coats are marked with "special" labels, while the "newly installed" areas are almost all short sleeved and short skirts.

Wholesaler Mr. Zheng introduced: "now are busy with the goods of summer wear, spring clothes can be released, as long as there is no loss, the sooner the better."

Mr. Cheng is also very miserable about inventory. He complained without complaint: "the weather has become more and more weird in recent years. There is no rule. It is hot to say that the heat is going to cool down. We are too late to get goods and arrange the counters.

For our industry, the weather forecast can be reported for half a month.

But for many consumers' consumption concept nowadays, many dealers represented by Mr. Zheng do not know much about it.

"Do not know what the consumers are now, you see many girls, after winter, thick clothes do not wear, directly into a variety of summer wear.

Although Shanghai is different from the north in the climate, it is warmer, but this dressing speed is sometimes unprepared for many owners of clothing. "

Many owners complained in the market.

The spring clothes with discount labels are very attractive from the price. Can they win the favor of consumers after the discount? Miss Li, who likes shopping in the clothing market, said, "although I see many businesses deal with spring clothes at a low price, I do not want to be greedy for this cheap".

In her view, as the weather has gradually become hot, the possibility of temperature drop is very small. Even if the temperature falls, it will be very short. Now, the spring clothes bought are not likely to wear several times this year. Clothes are out of season this season. These styles may not be popular in autumn or spring.

Zhuzhou: businessmen can not sell a spring dress in half a day.

Not only in Shanghai, but also in Zhuzhou's clothing market, which is well known throughout the country, there is also a problem of spring stock.

In the market of Lu Song, many bosses were worried. "If you go on like this, don't sell the spring clothes, you can sell them directly."

There are more than 40 large and small market in Zhuzhou, and more than 10 employees.

But after winter, the sales of spring clothes are not as good as those that the bosses expected. The traffic volume inside and outside the market is not large. There is no bustling scene in the past. Many of the floors and stalls specializing in the wholesale clothing are deserted.

"You can only feel anxious in your heart. There is no way out."

Looking at the empty market, many clothes shop owners can not help shaking their heads and sighing.

Zhu boss, who has been doing many years of clothing business in the 6 floor of Zhuzhou gorgeous clothing wholesale market, told reporters that sometimes a business will not be concluded in the morning.

According to him, the sales volume has dropped by 50% this year compared with the previous years. Even if some stores sell a very low discount in order to attract customers, it will not be effective.

"After the Spring Festival, it has been wet and rainy, and the temperature has been below 10 degrees Celsius. It is impossible to wear spring clothes. Even if it is for buying, it is also buying winter clothes."

A girl who was shopping in the street said, "but after the rainy weather, the temperature picked up very quickly, and the spring clothes could not wear for a few days, and now the girls were dressed in fashionable clothes, and no one liked the old style spring clothes."

General manager Zhu said, under normal circumstances, the bosses in the market will buy a lot of spring clothes before and after the Spring Festival so that spring clothes will be listed, but the weather has been bad since then, causing spring clothes to be cold.

"Even if the weather is cold, the winter clothes will not be sold, because people do not need to buy winter clothes to buy them after years, and have bought them before the new year."

He said.

The unsatisfactory sales of the market directly affected the business of many garment factories.

"More than 50 people do nothing but produce more than 500 pairs of trousers every day.

At this time of the year, we could produce more than 1200 pieces a day.

There will be a return list and a bill that will be sold well. It is absolutely impossible to see the situation. "

The owner of a garment factory said so.

Beijing: my spring is a bit busy.

From the end of March to the end of April, reporters have been looking for time to visit a clothing market in Muxiyuan, Beijing, and interviewed Wang, who has been engaged in clothing business for many years. But when everyone else was at leisure, she was so busy that she had no time to deal with reporters.

"Actually, it's not not your interview. It really doesn't have time."

The woman boss told the reporter, "don't look at my booth, but I'm different from them.

Many of their stalls have already been put on the shelves when the spring clothes are not removed.

When they were free, I was so busy that I had to run from the market to the factory every day.

When it comes to the stock of spring clothes, it seems that Ms. Wang, who has been engaged in clothing business for many years, has a different understanding.

In her view, there is basically no spring in Beijing.

"Especially in recent years, many young people, especially girls, are keen to catch up with fashion and catch up with fashion. And Beijing itself is also a highly internationalized city. Some international fashion trends have launched their own new clothes when many domestic brands do not change their seasons. So by March and April, many young people have changed their summer clothes. All kinds of skirts, short sleeves and even harness suits have already been filled with streets and lanes. At this time, if the clothing market is still wearing spring clothes, it must be reduced to the bottom of inventory."

She said.

In fact, the sale of spring clothes is not good. This is only one reason. Another important reason is that many clothing orders are too large each time, and the information feedback of each dealer's sales is not very timely. If each store can gather the sales in time, it can see the change of the sales of each season, but the feedback speed is very slow now. When the sales data are gathered to the headquarters, and then feedback to the production line, it is already late, so the stock is unavoidable.

The larger the company is, the larger the inventory will be. "

Ms. Wang said, "although many intelligent data processing systems can be used to gather sales information and feedback sales information, many wholesalers in the market do not know much about them, or believe too much about their own experience.

Compared with their large wholesalers, some small clothing companies are not so stressed. In fact, an important reason is that the boat is small and good.

Inadvertently, she pointed out that a lot of wholesalers in the wholesale market still have a realistic problem, but wholesalers themselves are not willing to solve the problem: how to use modern information technology to establish a rapid response mechanism for traditional wholesalers.

"Although the slogan of the electronic and intelligent market of clothing market has been crying for a long time, some businesses have been moving a lot of brains on the Internet platform these years, but there are not many really effective results. Most e-commerce systems do not take root in the wholesale market, and many of them are superficial and have no direct effect."

Ms. Wang said, "my company is not big. I rely on my own efforts and rest less. I can manage to run more. However, for a small scale garment enterprise, it is really a" fatigue "Municipal Committee's feeling to rely solely on the boss and salesmen.

In fact, no matter what the industry is, inventory is mostly caused by poor information, and other reasons such as logistics are secondary.

There may be a little bit of weather in this year's clothing market, but this is not the main reason. Information feedback is not timely is the reason behind the stock.

Speaking of inventory, Ms. Wang said, "although many businesses have networks, broadband, and various marketing software, they can't make effective use of them. Instead, they just regard computers on the table as tools for chatting and fighting landlords. High technology is just a luxury display in many traditional wholesale clothing markets. Many shoppers haven't really realized the importance of information for their own business. If they wait until inventory problems affect their profits, it's a bit late."