How To Plan And Execute Consumer Product Promotion Activities

The effect of promotional activities is also subject to the nature of products. Promotion The impact of goals, market characteristics, product lifecycle and other marketing strategies. However, the promotion activities of consumer goods should be systematically developed from the aspects of building terminal sales atmosphere, notification of media publicity, theme design of sales promotion, and organization and management of personnel.

Personnel organization and management

Often, a good sales promotion plan can not achieve the desired result due to loopholes in execution and management. The key to the implementation of promotional activities lies in the executive power of the organization. It is necessary to set up a sales promotion organization in advance and clarify the division of responsibilities among personnel, and ensure the smooth development of the whole sales promotion through training and monitoring.

The division of organization and responsibilities of promotion activities is the premise of stable and orderly activities. In terms of organizational establishment, there must be both the role of chief executives and general coordinator, as well as the specific heads of various projects. In terms of division of responsibilities, clear and clear principles should be embodied, special duties should be taken to avoid the unclear responsibilities and wrangling. The executive responsibility system should be implemented during the promotion process. On the one hand, the project leader must maintain the authority of the supervisor, and on the other hand, the supervisor must be responsible for all the events in his area.

The training of personnel system is guaranteed. Sales promotion The key to quality. Not only for promoters, but also for all staff involved in promotional activities, we need systematic training. Of course, the training contents of different personnel have different emphases. Through the training of enterprise background, product characteristics, promotion skills and other aspects, we can improve the salesperson's professional quality. And in the sales promotion activities, we should guide the sales staff to pay attention to the psychological changes of the consumers, and adopt different persuasion modes according to the different personality characteristics of the consumers. For other people involved in activities, it is necessary to define the purpose, mode, theme, content, matters needing attention, the whole process of activities, the handling of typical problems, the feedback procedure of questions, the contents of promotion management, the methods of using various forms, and the relevant stipulation of rewards and punishments.

Tight monitoring measures are important steps to ensure the efficient development of promotional activities, mainly including regular meetings, reporting systems and related rewards and punishments during promotional activities.

At the same time, enterprises should also pay attention to the promotion of promoters themselves, improve morale, and ultimately achieve the purpose of improving sales volume. Implement the project award scheme Sale Achievements are linked to promoters' income and motivate promoters. In the process of project execution, the cities and promoters who have completed and exceeded the target sales volume have given different awards according to the proportion of their target sales volume, and set up the sales ranking list, which has greatly promoted the enthusiasm of promoters.