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How Do Fashion Dealers Fight For Group Buying?

2012/3/21 14:52:00 22

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Group buying and selling can be targeted at government agencies, large enterprises, banking systems, hotels and restaurants, and other series of target consumers.

For example, Shen Haizhong, a teacher who sold hot sales, was instructor in a clothing group when he was a hot sales instructor. He guided his subordinates to start a group buying and selling battle. When it came to the founding of 60th anniversary, all the government departments and large enterprises needed uniform dress to participate in the celebration of the local government. In view of this reality, the Group Sales Department started the group buying work in advance for several months, and finally gained a lot. For example, the sales performance of group buying in a prefecture level market was nearly 3 million yuan.

This shows that group buying and selling is not to be despised.

However, there are a large number of group buying sales.

clothing

There are two main tendencies of enterprises and dealers: one tendency is to focus only on the retail sale of exclusive stores, and never think of group buying sales. Another tendency is to pay close attention to the actual operation of group buying, but due to the limited experience of group buying and the method of finding group buying and selling, the group buying work has not made much progress.

In fact, group buying is not difficult. As long as garment enterprises and distributors take the right direction and adopt excellent sales methods, small and medium-sized group buying businesses will be able to blossom everywhere and result.

Of course, long-term adherence can also achieve a large group buying business of millions or even tens of millions of dollars.

Therefore, clothing enterprises and distributors should make group buying and selling work scientifically.

Obviously, this is also an important part of clothing dealers' annual sales performance.

Well,

clothing

How can dealers do well in the battle of group buying and selling, so that they can happily reap the best sales performance? In view of this problem, Shen Haizhong, the founder of the dealer and the founder of dealer portal, suggests that the quality of the work done by the clothing distributor can make the dream come true.

The details are as follows:

First, delineate the target group buying and selling targets.

clothing

If a distributor wants to do a good job in group buying, first of all, it is necessary to understand what group buying is, and who is the target audience of group buying and selling. These two problems are actually very simple.

The so-called group buying sale is to buy a product or a product at a large scale, or sell it to a large purchase object or a unified purchase object composed of many people.

Obviously, group buying and selling can not only be purchased by the buyers themselves, but also can be divided into standards by enterprises or distributors, so as to guide the purchase of many single consumers.

It is not difficult to see that these two ways can make clothing distributors sell more products at a time, thus achieving a better sales performance.

Who are the target customers for group buying? Under normal circumstances, such as government agencies, group companies, organizations, school hospitals, village group committees, residential quarters and other units can become group buying and selling objects.

Of course, clothing dealers should determine the specific group buying and selling objects according to their products, and subdivide them into various target consumer groups.

This is what clothing distributors must do before they start group buying and selling.

Otherwise, it will be hard to play the piano.

Two, formulate group buying and selling overall strategy.

Only with correct strategies can we achieve smooth development.

Therefore,

clothing

Before launching the group buying and selling operation, dealers must formulate the overall strategy of group buying and selling, especially the preferential standard of products and the general strategy of group buying operation.

Take the formulation of the product preferential standard as an example: the product price of group buying is definitely lower than the price of the sale in the exclusive store. How much is it appropriate? This is a problem that clothing distributors should focus on.

Generally, we can solve the problem from two aspects: first, the quantity standard of products, and the two is the standard of preferential treatment.

In terms of product quantity standards, clothing dealers should pay attention to: in order to achieve more small group buying and selling, when making preferential standards, clothing dealers can lower the number of products.

For example, general 10 or 20 products can be used as a group purchase quantity standard.

In this way, more consumers can take the initiative to group purchase.

Clothing dealers from this small accumulation, sales performance will be more and more beautiful.

Obviously,

clothing

Dealers must first determine the quantity standard of one time group purchase, and then determine the preferential intensity standard according to the actual situation, that is, 10 products preferential standard is 30% off, 20 pieces are 35% off, and so on.

Clothing dealers must determine the preferential standard of products according to the grading standard of the number of products purchased, the retail price of the products, and the profit margins of the products.

There is no doubt that in addition to making the preferential standards for group buying products in place, clothing distributors should also do quality work in detail, such as group buying targets, group buying and selling teams, group buying and sales execution, group buying and selling strategy.

Obviously, clothing distributors can only make the above contents better, so that group buying and selling can be implemented in a fast way, and the sales performance of group buying can be realized.

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Three, the establishment of efficient group buying

Sale

Team.

This is the most basic work, because no sales team can not achieve the hot group buying sales performance.

Therefore, clothing distributors should set up an efficient group buying and selling team.

What we should pay attention to is that the group buying and selling team is not only composed of full-time staff, but also the clothing dealers should learn to use the regional market. (more Shen Haizhong's marketing article, please search "Sina Shen Haizhong blog" and click on related columns). Relevant personages, such as government relations personages, street residents' old mothers, etc., become their own special group buying and selling Commissioner, and jointly form a group buying and selling special action group to work together with the brand promotion and group buying and selling work.

This is very important.

At the same time, clothing dealers should also carry out scientific and effective practical training for the members of the group buying and selling team, so that each of them has a strong sales competitiveness and will inject powerful energy to achieve the hot sales of group buying.

Four, formulate good group buying and selling materials.

Group buying

Sale

Personnel need to buy Group promotional materials, or even product samples, in order to better target consumers to promote and explain.

Therefore, clothing distributors must make excellent operation data, including fabric samples.

Only in this way can the group buying and selling work be carried out better.

Five, brand promotion helps group buying and selling. The higher brand awareness and reputation, the more consumers like it.

In this way, daily retail and group buying are easier.

Therefore, if clothing distributors want to achieve the hot sales results of group buying, under the premise of overall efforts of group buying and selling team, they should also enhance the brand awareness and reputation effectively through large-scale theme marketing activities and annual large-scale outdoor advertising, which will help the efficient promotion and ultimate turnover of group buying and selling.

Six, Team rush to attack group buying and selling.

At present, most clothing classics

Salesman

The focus is on everyday retail, and the attention to group buying is not high.

Shen Haizhong, the founder of the dealer's hot sales mentor and dealer portal network, believes that this is a great opportunity for the sensible and sensible clothing dealers to seize the commanding heights of the regional market group buying and selling, and firmly grasp the overwhelming majority of group buying and selling resources in their own hands through 2 to 3 years' efforts.

Therefore, clothing dealers should plan comprehensively the group buying and selling of regional markets, and set up the actual combat teams to attack at full speed, and strive to become the leader of group buying and selling of similar products in 2 to 3 years, and consolidate their position in 2 years. Then the future development of the clothing dealer is a smooth road.

Obviously, the group buying team attacked at full speed.

purchase

There are a lot of work to be done in the commanding heights, such as area division, responsibility to people, time arrangement, goal plan, difficult solution, execution management and so on.

And these tasks must be done carefully and implemented.

Obviously, only if the work is done very well, and to stick to it, the sales performance of the clothing dealers can be as fierce as the eruption of the volcano - the final harvest is absolutely not lost to the annual overall performance of the store's daily retail.

Thus, it is a systematic project for clothing dealers to make a good group buying and selling, and it is necessary to cooperate with all sides in order to keep the sweet fruit covered with the whole tree.