Where Is The Future Of Fashion Design In China?

The design environment is very important.

Some people say that China's

Like a bee in a glass bottle, it can see light but find no way out.

Although this is a saying, it still refers to the soft environment of China's design environment to some extent.

It was founded in England by its own name.

He Ping, the designer, is the creative director of his brand.

She said: "London is famous for its cultivation and discovery of fashion wizards, but not all the first works of every genius are perfect and mature, but London has produced one successful brand after another."

She believes that the fashion of tolerance and development has provided space for these geniuses, just like the first show of many gifted people, who is often praised for their lack of commercialization and lack of applicability.

But the quality of inclusiveness enables media people to continue to support these talents, so that fashion stores continue to buy their products, so that the British clothing association will sponsor them again and again until they become famous.

These inclusiveness and expectation laid the foundation for success for designers.

So with designers, successful brands and brands are acquired by commercial groups and pformed into successful business models, which are finally accepted by the whole world. In He Ping's view, this is brought about by the inclusive environment.

In addition to the environment of good designers, other supporting facilities after the birth of a good designer is also crucial.

Because pipe design management is not a management designer, it is to coordinate the contradictions in this industry chain, showing the profits and brand awareness of enterprises.

Liu Guanzhong, a professor at Academy of Fine Arts, Tsinghua University, thinks that design management deals with these relationships behind them.

That is to say, China has design, but also has good, excellent designers and design works, but the soil of the entire economic structure has not yet been improved, and the seeds of good ones are also unerupting, or even if they grow out of their teeth, they can not blossom or blossom.

All circles are concerned about the future. They are thinking about the future. Even if they are dreaming, they must think about it, because people will end up without dreams, and now the Chinese do not have dreams, they are all thinking of making a fortune.

The sustainability of a brand's design is very important.

"As a production chain, the whole cycle of a product is designed, manufactured, circulated, and used. In fact, anything we design must conform to this rule to stand in the world. We need to talk about sustainability."

Liu Guanzhong said.

In this regard, examples from Rococo design group seem to be used for reference.

"We are the upper self management system. I think the real designer team needs self-management.

We put forward the management of upper and upper cells. Every expert and consultant is upper cell.

Every top cell is independent replicating. We require every independent cell to survive and replicate. In fact, many companies in our group have adopted the concept of many small companies at the enterprise level to replicate such a pattern.

In this cell, we also have expert consulting cells, because designers emphasize quality, and every expert has strategic experts and strategy experts.

We hope that every drop of water and every cell will eventually be integrated into a whole, which is what we call the upper self management.

Jia Wei, chairman of Rococo design group.

Not only that, they also have "upper passion management", because the passion of the design team is very important. Without passion, there is no precondition.

So the company put forward the relationship between passion management and system management.

"The Chinese people are sensible and reasonable. In fact, the designer team has a very good passion management in terms of love." for this reason, the company will organize the dumpling competition throughout the country every month.

"Every individual's passion is guaranteed, and the whole system is guaranteed."

Paying attention to the public and focusing on users

Huang Wei, the founder and President of Shanghai bridge design consultancy, once said that Chinese companies are easy to get into the wrong way of thinking. They just want designers to help them draw beautiful patterns and then give them to the production line to make them.

Indeed, it seems to have overlooked a more important factor -- the needs of the masses.

Li Mengxia, the director of the city version of the weekend pictorial, also said, "now China is hot. Chinese designers often show their faces in the world. Is it the age of Chinese designers? Later, we found a problem, the designer was red, but the fashion industry did not merge.

Today, you will find that fashion is the whole industry chain and a popular trend. The public is becoming more and more important.

Creating products that make consumers "bright" should be the most important factor in each Brand Company's business strategy.

With the breakthrough of technological innovation, companies who want to stand out in the fierce competition have increasingly regarded design as the driving force for the company to achieve profit growth.

Therefore, we see that more companies employ external design teams and research teams to approach customers.

They are changing the old concept of design as a tinker of color and shape, and trying to re engineer the process and system of design management within the company and pform it into a management tool of the company.

For example, Procter & Gamble, its innovation strategy is based on the "user centered" new product development mode.

After the development of Swiffer mop, the company launched a series of products, according to different market layout, grasp the rhythm of the market, launch system products, the continuity of products to do the best.

In addition, P & G attaches importance to external cooperation, 50% of which are internal development projects, and 50% is external cooperation, and internal staff and external talents collaborate with each other, making use of their diverse backgrounds to inspire creative products.

There are some unique places in the design management of domestic admired companies. Zhang Hongyu, director of design, said that the designers of these companies had little mobility in the past few years. For a brand, designers are naturally very valuable. We all know that most of the business designers are separated from design and business, and for our designers, they are very good at designing, hitting and even making.

Because I think fashion designers should not only design clothes, but also pay attention to industrial design, pay attention to architectural design, and pay attention to environment, aesthetics, and ideology.

Design is a more inclusive and broader concept.

Of course, we can focus on the broad concept of our products. These designs are more extensibility. In fact, innovation comes not only from the industry, but also from the understanding of the world and the understanding of space, so as to provide better inspiration.

So we hope that our designers will not just look at their own things, we should stand at the top of the hill to see things under the feet so that we can find a better position.

So the source of innovation is how wide your vision is.

This broad vision naturally includes the needs of the masses.

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case

SONY design creates market

The Japanese Sony Corp, founded in 1946, has been around for nearly 70 years, but the brand still enjoys high reputation all over the world.

Since SONY launched the Walkman cassette walkman in 1979, SONY has long occupied the top spot in the consumer electronics fashion world.

Ingenious, fashionable and high quality has become synonymous with SONY products.

The reason why SONY has made such achievements is closely related to brand's ubiquitous innovation and spiritual design.

In particular, Sony Corp is decisive for efficient management of design.

Akio Morita, the founder of SONY, once said, "the market is created, not followed."

This changed the traditional design to adapt to the market view, so that Sony Corp designers in the attitude towards the market is more positive.

At the beginning of its establishment, SONY attached great importance to technological innovation and product development.

As we all know, the core of SONY's industrial design -- The Creative Center has a long history.

SONY's first The Creative Center was founded in Tokyo in 1961.

What is particularly worth mentioning is that the responsibility system of designers at SONY The Creative Center has completely penetrated the designer's personality into the product, that is, a product or a project is completed by a chief designer, from creative production to delivery to factory production, until the market, to understand consumer feedback.

On the premise of the director's responsibility, SONY will also select 4 designers to work together with him to design the project team to complete the project.

Before developing a new product, the chief designer will analyze the market demand first, understand what products the users need, and then create hundreds of design sketches. By analyzing the sketch, the Sony Corp will choose the design direction and carry out all kinds of design consideration. In the process of every detail consideration, several designers will explore the possibility of the design together, and strive to make the product perfect, and design products that conform to the characteristics of SONY brand.

Then we make models. Every time we develop a new product, Sony Corp will make a lot of models.

Taking the design of SONY's classic product T7 digital camera as an example, a total of more than 50 models have been made, including plastic models and metal models. The former is designed to look at the exterior, and the latter is to feel the texture after the final product.

After selecting several optimal models, chief designer will take the model to see Sony Corp executives, listen to suggestions and finally get confirmation.

Not only that, Sony Corp also has "design leadership", that is, the role of designers is close to the decision-making circle, they play a role in the center of enterprises, and make industrial design divorced from the latter stage of individual product development behavior mode, and become a core link in the design of enterprise system, which is conducive to the effective implementation of the designer's role and the effective implementation of design management.

At SONY, the global engineering design group, The Creative Center, is directly responsible for the brand strategy of the group and the senior vice president of The Creative Center, Morita Chango, the son of Sony Corp founder Akio Morita.

Therefore, it can be said that SONY's success is due to the importance of design and the understanding and design of top management to the penetration of senior management.

The SONY engineering design group, The Creative Center, is responsible for the design and brand planning of the enterprise. It ensures that the performance of the design is consistent with the strategic objectives of the enterprise. This plays an important role in defining the location of the enterprise, determining the future plan of the enterprise, reflecting the core value of the enterprise, and forming the competitive business strategy of the enterprise.

So that SONY has embarked on the innovation based, design oriented, and design and enterprise strategy, enterprise management closely integrated design management road.