Ningbo, Humen And Other Garment Enterprises Are Facing Serious Inventory Problems.

There is no future in selling stocks only.

Qin Hua, a senior lecturer at Taobao University who attended the symposium, said that the essence of e-commerce is still retail, but the retail channel has been put on the Internet.

Therefore, let's not see that online activities are very lively. In fact, they are products, and the driving force is product, not activity.

Therefore, it is very difficult to build high quality online stores by inventory.

He believes that in the era of electronic commerce, data operation, reading electricity supplier data, making decisions with data, familiarity with the rules of the major platforms of electricity providers are all very important.

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Only selling stocks will not have a good future. "

Dai Chengqi said that the new products sold on Tonlion will also increase gradually.

Li Shujun, general manager of GXG, said that in the first year of GXG, the 90% of the product distribution was inventory, and 10% was synchronized with the physical store (the price was synchronous).

The proportion of second years has changed to 70% stocks, and 30% networks have been devoted to new products, and the proportion of new products has also been increasing.

After 2012, the online brands will be launched (including men's wear, women's wear, children's wear, home textiles, etc.).

Moreover, although GXG sells stocks, it also considers stocks as new products, carrying out the same new product packaging and giving gifts to new customers.

She believes that fashion has a wave band, and the fashion of the first tier cities may be delayed by two or three line cities.

Therefore, inventory is once a classic, and businesses should not regard it as inventory.

Dai Chengqi believes that unlike offline sales, it is generally not a one-time order to make clothes e-commerce, but it is based on the dynamic growth of sales volume, so many supporting factories feel very difficult to cooperate.

If an e-commerce enterprise wants to have the latest product online, it must find a factory that can react quickly and create a good supply chain.

A garment factory in Western Ningbo city mainly produces OEM exported to Japan.

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In the warehouse of the enterprise, a lot of clothes were stuffed, most of them were defective products, and some were backlog. Because of the requirements of customers, many trademarks were cut.

"All the hard work earned in one year is in the warehouse."

The head of the enterprise said anxiously.

Stock is not Ningbo.

The only problem.

The United States, which is known as the new three largest seller of goods, is also facing the "growing pains" of inventory, which is called "YISHION", "Semir" and "Semir".

At the beginning of 2012, the inventories of inventor and inventories were up to 2 billion 500 million yuan, most of which were over season goods.

Recently, Hai Lan home clothing Limited by Share Ltd listing is not, the reason is also related to inventory.

The same is true of fan Kai Cheng, which is expected to lose 1 billion yuan from last July to June this year and has a stock of up to 1 billion 445 million yuan.

Statistics show that in 2011, the total inventory of 84 listed companies in textile, clothing and fur industry reached 70 billion 832 million yuan, an increase of 25% over the 56 billion 742 million yuan in 2010.

"Inventory is the biggest problem for garment enterprises, and it is not easy to solve."

Zhang Xiaofeng, vice president and Secretary General of Ningbo clothing association, told reporters that these commodities in the past season are constantly depreciating, which has tightened the cash flow of enterprises to a large extent.

Zhang Xiaofeng believes that unlike other industries, clothing is easy to go through the season, and it is difficult to achieve "zero inventory" in other industries. However, from a deep perspective, the reason for the sharp increase in inventory is due to the uncertainty of consumer demand, and the lack of fashionable "sense", lack of efficient internal resources integration and cooperation with external resources, which leads to the failure of enterprises to respond quickly to the market.

E-commerce to resolve channels

To eliminate inventory, enterprises are making strange moves.

According to the reporter's interview, at present, most brands basically solve the inventory problem through the following ways: set up special stores in large shopping malls, distribute them as promotions to distributors, sell trademarks to other brands, sell them through wholesale markets or sell them to others at a low price.

If these methods are not operated properly, they will not only slow down the clearance of the tail cargo, but also make the flow of funds unsmooth. What's more, it will affect the brand image of painstaking efforts.

"The electricity supplier mode can help clothing enterprises to solve the inventory pressure and even achieve the goal of selling products. If we do well, the production and marketing rate can reach 95%."

Dai Chengqi, executive deputy general manager of Ningbo waldoran Technology Co., Ltd., who is responsible for Tonlion brand e-commerce, told reporters that at present, clothing enterprises are mainly e-commerce or inventory, but some of them are relatively mature and new products are also growing.

At present, Tonlion brand e-commerce accounts for about 20% of new products sold.

It is understood that Bo Yang's casual wear brand Tonlion began to enter e-commerce in 2009, sales in 2010 amounted to about 70000000 yuan, sales in 2011 amounted to more than 200 million yuan, and this year's sales plan is 350 million yuan ~4 billion yuan.

Bo Yang home textile is currently the sales leader of home textile brand on Taobao. It began to do business in 2009. Now the sales volume of network and entity has accounted for 50%, reaching 300 million yuan.

In November 11, 2011, "singles day", Taobao mall sales exceeded 40 million yuan brand stores, three were GXG, camel costumes and Bo Yang home textiles.

This means that 3 stores have a turnover of more than 28 thousand yuan per minute.

In the 3 brand shops, GXG and Bo Yang home textile two merchants all come from Ningbo.

"Now that there are so many people online shopping, not joining the network sales, is to give up this cake voluntarily."

Zhang Xiaofeng introduced that more and more clothing enterprises in Ningbo began to enter e-commerce.

On Taobao, many brands in Ningbo, such as Shanshan, Luo Meng and Taiping bird, have opened the official flagship store.