Brand Clothing Agents: Under The Great Pressure Of Competition, Speed Up The "Enclosure" Of Shopping Malls

Nowadays, with domestic and foreign

The rapid competition of Nanning department store clothing industry is becoming more and more competitive. How to retain old customers has become an important task for many brand clothing salesmen.

At present, with the gradual completion of the main project of Huarun the Mixc, the major brand clothing agents are also preparing for entering the arena.

Fashion focus

Intensified competition

Businessmen show great powers.

"Hello, I am the preface of the manager of Wanda shop. Do you have time to visit the shop this week? We have launched 50 percent off promotions recently, and have time to come and see it."

Now, whether you are an ordinary citizen or an old customer of a shopping mall brand, you will receive or receive some greeting phone calls or SMS messages from some brand clothing salesmen from time to time, many of which are human caring service information.

To remind the public that the weather is changing in the near future, we should pay attention to the addition or subtraction of clothing, or birthday reminders, congratulations on happy birthday, and more direct invitation to shop consumption.

And a frequent caring promotion like this was unthinkable two or three years ago.

Nowadays, with the rapid deployment of clothing brands at home and abroad, the competition pressure of clothing industry in Nanning department store is increasing. How to retain old customers has become an important work of many brand clothing salesmen.

In addition to the above mentioned telephone and SMS promotions, sales and sales services among brands have also improved significantly in the shopping malls.

Walk in the shopping mall, like "beauty, come and see, this dress is very suitable for you." "sister, try this dress, 50%

It's not expensive at all, it's not 900 yuan, "such a warm greeting is everywhere.

Many brand buyers are influenced by the pressure of sales. They are beginning to turn passive into initiative and have an unprecedented enthusiasm for service.

"Now there are so many brands in the mall, and many brands have special counters in the major shopping malls. Customers do not necessarily go to your counter to buy things unless she recognizes you.

In this case, it is very important to have a good relationship with customers.

Parkson Department Store ELLE shopper Liang Yan told reporters.

Liang Yan said her sales secret is to become a trusted friend.

Brand agent

Preparing for the new mall

In the face of fierce competition, in addition to improving the quality of service and sales level of the salesmen, the agents of all clothing brands need to open up new sales battlefields and expand their brand sales radius with as many advantages as possible.

"The clothing brand of our company is ready to enter Huarun the Mixc. What do you think of the prospect of this new mall?" asked Huang, who has many clothing brands.

Since this year, reporters have been asked about this issue when visiting several clothing brand agents.

Undoubtedly, Huarun the Mixc, which is expected to open in September, has become a focus of attention in Nanning's department store in 2012.

At present, with the completion of the main project of Huarun the Mixc, the major brands

Also began to prepare for entry.

It is understood that the total construction area of the Mixc is 274 thousand square meters, which will be guided by the replication of Shenzhen the Mixc. It will bring together department stores, five star movie theaters, Olympic standard indoor ice skating rink, boutique supermarkets, international brand flagship stores, fashion boutiques, food court and so on, offering one-stop shopping, leisure, catering and entertainment services.

Reporters learned from Baisheng department store in Nanning that the Parkson Department store has long been stationed. The presence of Baisheng department store, known for its popularity, undoubtedly brings more confidence to many brand agents who cooperate with Parkson Department store.

From the reporter's understanding, many brand agents, especially the high-end brand agents, are very optimistic about the development prospects of the Mixc. After the opening of the business, the Mixc will become another fashionable leisure shopping gathering place in Nanning.