The Current Situation And Future Analysis Of Dalian Garment Industry

It is a coastal city located at the southernmost tip of the Liaodong peninsula.

Due to geographical and historical reasons, the processing and production of suits and other garments have been in the history of nearly one hundred years.

In the 60s of last century, a small number of enterprises had begun to engage in business.

Processing export.

Although most enterprises are closed and semi closed before opening up, the advantages of port cities, the experience of garment processing and export and the influence of Dalian people's love of beauty and love of regional culture have made Dalian's clothing industry feel the fashion of fashion and feel the pulse of international fashion.

Opportunities always favor those who are prepared.

When the spring breeze blows on the motherland, Dalian

The flame was ignited, and the fashionable ship lifted the sail.

The garment industry seize the opportunity to seize this golden opportunity and take the lead in the first batch of open cars in the same industry nationwide to spread the seeds of introduction and pformation.

Therefore, a successful agreement was signed on the introduction of equipment through compensation trade, and a joint venture between China and foreign countries was built after negotiations. A newly built and expanded workshop was completed and put into operation, and a general equipment and special equipment with age level was shipped to Dalian.

In the mid 90s of the last century, when the splendor of the splendor was not shining, with the deepening of enterprise reform and the export of the country,

Dalian garment is facing fierce competition in the market.

In spite of the heavy inertia of the old system and old mechanism and the heavy burden of the historical burden of enterprises over the years, despite the hardship and courage of the traditional industries as a traditional industry in the old industry, Dalian garment industry has made a wise choice in the forefront of the market economy. We must persist in deepening the reform, enhance the driving force for development and set up a new pattern. We must resolutely pform the operating mechanism, revitalize the enterprises and revitalize the enterprises, firmly aim at the market, adjust the product structure and create a good result again.

Under the arrangement of the Dalian municipal government on the reform of state enterprises, municipal enterprises have implemented a series of deepening reform measures such as restructuring, merger and reorganization, so that the system, mechanism and product structure of the garment industry have undergone profound changes to achieve the three major changes.

everything

The pformation from single public ownership to multiple ownership is realized.

The original backbone enterprises in Dalian clothing industry have been dominated by public ownership all the time.

With the active and steady economic reform, 99% of state capital withdrew from the garment industry, and the share of non-state-owned enterprises accounted for more than 98% of the two indicators of sales revenue and export.

Some of the 17 enterprises of the former municipal public ownership have been pformed into private or joint-stock systems, some merged or merged, and some have been pferred or restructured.

The optimal allocation of assets and personnel has made the old enterprises glow.

Two is

It has realized the pformation from traditional mode to completely liberalized.

With the separation of government and enterprises, the government also has the right to the enterprises. The traditional narrow management mode of Dalian garment industry has been broken, and the enterprises have more autonomy in operation.

Export enterprises do not have to take foreign trade "single timber bridge", and domestic enterprises can directly face the market.

Enterprises have multiple channels, multi information, various models, everything for market demand, all the first to increase efficiency, become the motto of more and more enterprises.

The three is to achieve a reasonable proportion of men's clothing and children's clothing to the full range of structural pformation.

Because of the long history of processing and production, suits and shirts and other children's clothing are the main varieties of Dalian's garments before reform.

With the deepening of reform and facing the severe competition situation, many enterprises have learned to adjust the direction of specialized production according to market demand.

Therefore, on the basis of maintaining the advantages of traditional men's clothing, Dalian women's wear, underwear, casual wear, down garments, and professional clothing enterprises catch up with each other and accelerate the pace of industrial and product structure adjustment.

Especially for women's wear and underwear, although only about 10 years of development history, but the rising speed and brand value and market influence, just like the Yangtze River after waves push forward waves, surging, overwhelming.

How can we see the rainbow without any rain and wind? By renewing our ideas and deepening reform, Dalian's garment industry has taken on a new look, and a great change has taken place in its organizational structure, business mode and product mix.

The layout of the industry is more scientific and rational. Men's wear, women's wear, underwear, casual wear, shirts, down garments, children's wear and professional wear have been formed by the complete product system, laying a good foundation for Dalian's clothing in the new century and a new round of revitalization and development.

Entering the new century, with China's accession

The competition in the clothing market is more changeable and complicated.

Encouraged by the policy of revitalizing the old industrial base in the northeast, the Dalian clothing industry clearly realized that the survival of the fittest and the failure to advance are the laws of competition in the market economy.

The only way out is to actively change the way of development and build the core competitiveness of enterprises that are unique, irreplaceable and irreplaceable.

To build the core competitiveness of enterprises, relying on technological progress to promote industrial upgrading is the foundation and prerequisite.

The introduction and pformation of Dalian garment industry in the 80s of last century centered on the construction of export bases.

The purpose of introducing and reforming in the new century is to meet the needs of product upgrading and brand building.

Persistently implementing brand strategy and integrating advantageous resources to launch private brand is the key to build the core competitiveness of enterprises.

Although the road to create a brand is rugged, but for Dalian's clothing industry, there is no independent brand. We must always be a wage earner for other people and become a wedding dress. Without our own brand, we lose the competitive silicon code. There is no retreat and no future.

Dalian garment enterprises actively change their development ideas, not only rely on scale, but also benefit from the theory of efficiency. Instead, they start with the exploration of garment designers and marketing network construction, optimize and configure the three plate resources of processing, trade and brand, and realize the pformation from the low-end competition of OEM processing to the development strategy of private brand.

The implementation has brought considerable economic benefits for Dalian clothing.

Compared with the five years' sales income of 16 large and medium cities in the coastal areas of China, the level of clothing management in Dalian is equivalent to the national average level, while the profit growth is far higher than the national level.

The index of economic operation of Enterprises above Designated Size in Dalian from 2001 to 2007 also showed that the average annual growth of output was only about 7%, while the annual growth of sales revenue, industrial added value, profits and taxes, profits and so on were all above 20%.

The reason is the high value-added and high technology brand products.

In the face of development achievements, we aim at the top level in the world, and strive to create the courage of the world's first class.

Ability and ability to resist risks and strive for broader space and brilliant future are the new and higher development goals of Dalian's garment industry.

To this end, Dayang group, one of the most competitive garment enterprises in China, has always been "the world's first class factory, the establishment of a world-class business community, and the creation of world-class brands" as the direction of enterprise development.

After the "Genesis" brand became "China's famous brand product" and "Genesis clothing company's successful listing", in 2005, the state owned Dalian Clothing Research Institute was wholly-owned.

We should integrate the resources of the original brand R & D centers and testing centers, and build an innovative R & D base with three major functions: brand research and development, inspection and testing, and personnel training, so as to provide inexhaustible innovation power for the sustainable development of enterprises.

The group also hired the world's top experts in costume design, craft, planning and marketing to improve the production technology and technology in an all-round way so as to integrate with the international industry.

Dalian sang Fu Lan has successfully operated its brand in China, and has worked with the world famous enterprises such as Itochu, Sumitomo, RUSSELL, Sweden LINDEX and so on.

On the basis of the original 25 thousand square meter factory area, the Sang Fulan Fashion Industrial Park, which covers an area of 72 thousand square meters, has been built. In the park, a modern logistics system including raw material center, finished product center, inspection center and related supporting facilities has been provided, providing protection for Sang Fulan's brand operation and international trade.

20 years, for the long history, just a flick of a finger.

The Dalian garment industry has written the history of the unity and struggle of the industry, engraved on the footprints of the change, and portrayed the dazzling fashion picture of the stars.

It is true that in the rapid development of information, aerospace and other high-tech industries today, Dalian clothing may not become a pillar of the city's economic development, but its 20 years of fashion and charm, 20 years of charming image, let more people remember Dalian, Dalian, will take Dalian.

It is worthy of being the maker of fashion city, the interpreter of fashion capital and the spokesman of city image.

The past 20 years of Dalian clothing proves that the important role played by garment industry in Dalian's economy and society is remarkable, no matter whether it was yesterday, today or tomorrow.

We have reason to believe that, in the new round of more severe market competition, Dalian clothing will surely be on the fashionable Boulevard full of hope, rain or shine, grand exhibition, continued elegance and brilliant resplendence.