Highlights Of The Tenth China (Jinjiang) Shoe Fair

After nine years of successful development, in from April 19th to 22nd, the Tenth China (Jinjiang) International Footwear Expo will start again at the SM International Exhibition Center in Jinjiang, China's footwear capital. The shoe Fair will coincide with the best period of spring in the 2008 Olympic Games in China. The Olympic economy will bring huge business opportunities to China's footwear industry to integrate into the new global market. As one of the most influential professional exhibitions in the world, this shoe Fair will focus on the theme of "brand Jinjiang and run-up to the Olympics". The exhibition area will be 40000 square meters and 1600 international standard booths will be set up. On the basis of the three traditional exhibition areas of shoe machine, shoe material and footwear product hall, the first batch of small and medium enterprises hardcover areas will be set up for the first time, and the "China Sports City Jinjiang" comprehensive exhibition hall will be planned for the first time. According to the presentation, all booths have been confirmed and classified according to the categories of exhibitors: 650 shoes, 370 shoe materials and 580 shoe machines. It is understood that, apart from the breakthroughs in the exhibition hall distribution and investment promotion, the shoe Fair will also take measures to highlight the highlights of the brand exhibition in Jinjiang. This shoe Fair will be jointly sponsored by the Fujian Provincial People's government, China Council for the promotion of international trade and China Light Industry Federation. China Leather Industry Association, China leather and footwear industry research institute, Quanzhou Municipal People's Government co sponsored Jinjiang Municipal People's government and Jinjiang footwear industry association. [understanding] Jinjiang is one of the main ancestral home areas of the famous overseas Chinese and Taiwan Han compatriots across the sea from Jinmen and Taiwan. It is the frontier area of the Economic Zone on the west side of the Straits. The whole city has a land area of 649 square kilometers and a coastline of 110 kilometers. The local population is 1 million 40 thousand, overseas Chinese and Hong Kong, Macao and Taiwan compatriots are about 2000000, and the floating population is nearly 1 million. In 1992, the city was withdrawn from the county and was listed as a medium-sized city in Fujian Province in 2001. The comprehensive strength of the social economy and the basic competitiveness of the county economy occupy the seventeenth and sixth place in the hundred counties (cities) of the whole country. Since the establishment of the city, the economic strength has remained the first place in the "ten strong counties (cities) of Fujian province". One of the characteristics of the tenth Shoe Fair is the Jinjiang shoe fair. The Hercynian effect is continuous, and the Hercynian effect is one of the highlights of recent shoe fair. Under the excellent situation of building the economic zone along the west side of the Straits, Jinjiang, as the leader of Haixi, will take the shoes Fair as a platform to make full exchanges and deep cooperation between the two sides of the footwear industry, highlight the substantial integration of the footwear industry on both sides, and promote cross-strait industrial cooperation to achieve further docking in the "first trial". The Hercynian features and the Hercynian effect of the shoe Fair will continue to be highlighted. It is reported that this shoe Fair will continue to deepen and improve the Taiwan Pavilion, expand the share of Taiwanese enterprises' participation in the exhibition, and invite the famous Taiwanese Businessmen Association of Taiwan footwear industry association and machinery industry association to participate. At present, there are 150 international standard booths of 25 local enterprises in Taiwan. At the same time, we will organize and plan cross-strait "Ya Li" Cup sports shoes design competition, Fujian International Exhibition Industry Association member conference and cross-strait exhibition Symposium and other activities. We will dig out the cooperation space of complementary industries across the Strait and further promote cross-strait exchanges and cooperation, so as to contribute to the construction of the Economic Zone on the west side of the Straits. At present, Quanzhou is building a new Taiwanese capital gathering area in mainland China. The shoe Fair will continue to give play to the unique advantages of Jinjiang in the forefront of the western coast of the Straits and its cooperation in cross-strait cooperation. We should make full use of Jinjiang as a good foundation for China's footwear capital and national sports industry base, strengthen exchanges and cooperation with the footwear industry in Taiwan, highlight the characteristics of cross-strait economic and trade cooperation and exchanges, and build bridges for Taiwan's related industries to invest in the mainland, and promote the exchange and development of cross-strait footwear industry and other industries. Two of the tenth Shoe Expo features: brand effect agglomeration, ten years of discipline, and ten years of growth. At present, the shoe Fair has become a brand exhibition of China's footwear industry, attracting more and more attention from domestic and international well-known shoe enterprises. Up to now, 16 countries and regions such as Italy, the United States, Germany, Japan, South Korea, Hongkong and Taiwan have participated in the exhibition. It is worth mentioning that BAYER (Bayer), the world's top five hundred company, is also among them. Jinjiang shoe manufacturing workshop has always been a brand tool for Jinjiang footwear enterprises to win the market, and the key to building a brand is to strengthen research and development and improve product quality. Jinjiang shoemaking enterprises take science and technology progress as the guide, pay attention to technological transformation input, introduce advanced talents and advanced technology, and promote product upgrading and upgrading, and enhance the technological content of products. In 2007, the State General Administration of sport settled the R & D base of Sports Science Research Institute into the company of Jinjiang, so that the shoe manufacturers in Taiwan could find new focus in improving the level of R & D and product quality. It is understood that the shoes Fair will make breakthroughs in the field of technological innovation, and will continue to create new breakthroughs in the past. It will continue to set up a science and technology investment promotion Pavilion and a world shoe fashion show area. It will focus on the latest research achievements and patented products of famous brands such as China Anta, double stars, rich birds, XTEP, Ali, Philharmonic, 361 degrees, and German BAYER (Bai Er), Japan BARUDAN (Behringer) and other famous brands in the field of shoemaking, including shoe materials (big bottom, middle floor, insole, upper, adhesive, surface treatment and other new materials and recipes), shoe machine, shoe mold, shoemaking CAD /CAM system and so on. The exhibits include a number of new technologies and products from the upper and lower reaches of the shoe leather industry chain in Germany and abroad, such as the Bayer water-based shoe making glue, etc., and the number of innovative exhibits has increased considerably compared with the previous one. During this period, the organizers will also carry out experts' service in the enterprise, carry out a series of supporting activities such as "science and technology entering the enterprise, information and marketing" expert lecture hall, scientific and technological cooperation project signing ceremony, and "youth creative competition and intellectual property knowledge competition". Another highlight of this shoe Fair is the first European shoe fashion exhibition area. The beautiful shoe models will showcase all kinds of fashion shoes recognized by the industry in the form of performance. At the same time, the world fashion shoe designer exchange conference will be held. This will surely bring new trends to the industry in order to drive the trend of the world footwear industry and promote the western coast economic zone and even the national footwear industry to a higher level. According to the Jinjiang inspection and Quarantine Bureau, in the past year, due to the increase of raw material prices and labor costs, EU anti-dumping, appreciation of the renminbi and malicious speculation abroad, the number of footwear exports in Jinjiang has declined, but the amount has risen. The average unit price of export footwear has increased by 20% over 2006. This shows that the footwear industry in Jinjiang has changed from "quantitative regulation model" to "quality benefit type", and the ability of sustainable development has been greatly enhanced. This year, the Jinjiang municipal Party committee and the municipal government will further strengthen the guidance and support efforts, and urge Jinjiang brand to continuously upgrade its gold content and added value, and strive to create the first "China world famous brand" of "brand city Jinjiang". The three feature of the tenth Shoe Fair: upgrading the industrial effect, 2007 is the year when Jinjiang's enterprises are restructured and listed. This year, Jinjiang shoe enterprises listed enterprises achieved zero breakthroughs. In July 10, 2007, Anta sports, a leading domestic sports shoe company, witnessed the nine shoe fair, which was hand in hand together with the shoe fair. It was successfully listed in Hongkong, financing about HK $3 billion 168 million, setting the largest scale of China's local sports brand in overseas capital market. At the same time, XTEP, 361 degrees, Jordan, del Hui and other Jinjiang shoe enterprises listing plan has also set the schedule. Listing has become a hot topic for Jinjiang shoe companies. Jinjiang shoe enterprises once again came together to launch a collective attack on the capital market and jointly promote another transformation and upgrading of the development strategy of the local footwear industry. It can be said that listing is another opportunity for Jinjiang shoe industry to develop again. It can also be said that Jinjiang shoe enterprises today can display their wealth in the capital market, which is closely related to their interactive growth with previous shoe fair. The Organizing Committee of Jinjiang shoe production workshop revealed that the shoe fair, with the theme of "brand Jinjiang, run-up to the Olympics", aims to boost the Chinese footwear industry to the world with the help of Beijing Olympic Games, attracting the world shoe industry to gather in Jinjiang again, and further demonstrating the strength of the brand of Jinjiang footwear industry, leading Jinjiang enterprises to compete for the 2008 Beijing Olympic business opportunities. "Jinjiang Shoes world, world Jinjiang shoes". Before that, the sports brand of Jinjiang footwear enterprises has taken the lead in the Olympic Sports Marketing craze: Anta formed a strategic partnership with the NBA Rockets; Hongxing Erke, Lu You and Kang Tai also sponsored the Olympic delegation of North Korea, Tajikistan and Lithuania respectively. In addition, a large number of Jinjiang sports shoes brands have taken various ways to "take another path" and catch the Olympic marketing express. To meet the Olympic strategy, this shoe Fair will try to highlight the Olympic theme and create an Olympic atmosphere in the exhibition style. If we look at the shoe fair from the perspective of industrial effect, there is an event worth saying: in December 18, 2007, Jinjiang was awarded the title of "national sports industry base" by the State General Administration of sport, and the "brand city" Jinjiang won another award. In the long run, the establishment of the national sports industry base in Jinjiang will undoubtedly strengthen the links between the State Sports General Administration and Jinjiang shoemaking enterprises, enhance the brand of the city, realize the mutual promotion of city brand and industrial brand and enterprise brand, promote the marketing innovation of enterprises, make full use of the national sales network of Jinjiang sporting goods enterprises, set up a brand promotion public health club with the product display, sale, experience, fitness and leisure as a whole in the large and medium-sized cities of the whole country, form a new mode of developing Jinjiang's capital and service oriented outward oriented fitness and entertainment industry, help enterprises integrate the sporting goods industry chain, promote technological innovation, product innovation, and enhance the overall strength of footwear industry. According to the parties concerned, the shoe fair, which covers the forefront information of the world footwear industry, brings together the latest products in the industry, leads the fashion design of shoes and promotes the economic and trade exchanges between footwear industry, will enable more domestic enterprises to integrate with the trend of the international footwear industry and promote the participation of Jinjiang, Fujian and even China's shoemaking enterprises in international market competition, and jointly expand and strengthen the domestic and foreign footwear market. The four feature of the tenth Shoe Fair is the famous exhibition effect. Through the phenomenon of shoe fair, the development process of Jinjiang in the past ten years can be summed up in several words: passion, vitality and stamina. Since 1999, Jinjiang has held 9 international shoe trade fairs at its own door continuously. In the past ten years, shoes have been fruitful. According to statistics, the first 9 sessions of the shoe Fair have reached more than 570 thousand passengers, and 11460 exhibitors at home and abroad, with a total turnover of 30 billion 100 million yuan, with 202 contracted projects and 1 billion 537 million yuan in foreign capital utilization. Among them, the ninth contract transaction volume is 4 times the first one. Undoubtedly, the shoe Fair has become the most influential footwear exhibition in China. It has been rated as one of the ten most attractive exhibitions in China. The ten years of the shoe Fair will be seen from the perspective of Jinjiang sports development. From this, we can see that this is the development course of Jinjiang footwear industry from the low end to the high end; the evolution course of Jinjiang shoe industry from imitation to innovation; the upgrading process of a Jinjiang footwear industry from extensive operation to fine operation; a fighting process of Jinjiang shoe industry from OEM processing to independent licensing; and the transformation course of a Jinjiang shoe industry from a small factory to a listed company. Ten years is just a flash in the long history, but for Jinjiang shoe fair and shoe industry, it is an insurmountable golden period of growth. If we study the development history of the shoe fair in the past ten years, we can easily find that it is precisely because of the existence of a deep and powerful shoe making industry in Jinjiang that the shoe Fair will be held one after another. It is the successful holding of the shoe fair that will further promote the rapid growth of the footwear industry in Jinjiang, thus promoting the process of branding and market internationalization of Jinjiang shoe enterprises. The constant growth of the shoe industry has laid a solid foundation for the increasing scale and grade of the shoe fair. After the brand Expo effect was formed, the promotion of the industrialization level of Jinjiang was greatly promoted, and the development of the third industry was also promoted, especially the development of modern service industry and modern logistics industry. At this point, the world's top 500 enterprises, large retail giant WAL-MART, Taiwan large store Lai Ya Department Store in Jinjiang SM Plaza beachhead settled, the western coast of the Taiwan Strait international procurement and regional logistics and Distribution Center settled in Jinjiang, Baolong Hotel and a large number of five star hotels, such as the completion and construction, are excellent examples.