61, The Price Of Children'S Clothing Is The Same As That Of Adult Clothing.

"Children's Day is coming, bringing children to buy clothes, from head to toe, and a brand of underwear cost me thousands of yuan."

Yesterday, Ms. Li, who lives in the downtown area, gave her daughter a holiday gift. She could not help but sigh that the consumption of children was becoming more and more expensive because of her two hundred or three hundred yuan clothes.

Reporters visited various shopping malls in downtown area, and found that nowadays fashion, fashion and brand have become the pronoun of children's market. Especially when the festival comes, many parents call their wallet "hold".

Market

It has also started selling well.

Yesterday, reporters visited the shopping mall near Xujiahui, and found that children's T-shirts which were less than 100 yuan were rarely seen. The price of three figures directly affected the price of adult clothing, which became the prevailing market price of children's wear.

Many parents have questioned that the fabric of children's clothing is less than half of that of adult clothing. Why is the price not low? Experts say that in addition to the cost of fabrics, the cost of children's clothing design, cutting, processing, marketing, pportation and so on is not more than that.

Low.

Full 300 minus 61, 30 percent off promotions...

Yesterday, reporters visited several large shopping centers in Yichang city. With the "61" approaching, many children's businesses have been looking at business opportunities, competing for the launch of new products and various discount promotions.

In some brand children's clothing stores, many adult products are reduced to children's products. Clothes, mini sunglasses, jewelry, backpacks and so on are all available. Not only the styles and colors are in line with the adult fashion, but also the price is not up to the adult clothes.

The price of children's T-shirts is almost 100 yuan, and children's T-shirts of 149 yuan and 286 yuan can be seen everywhere.

The reporter saw in a mainland children's brand that an ordinary children's T-shirt was priced at 249 yuan, including a cotton sports shorts set at a price of 369 yuan.

In a fast fashion brand in the United States, most children's POLO shirts and T-shirts are priced at 129 or 169 yuan, and there is not much difference between the price of 149 yuan and 179 yuan for women's T-shirts.

Circulation links up clothing prices

During the visit, the reporter found that despite the high price, many parents are still scramble for brand children's clothing. Many of them say that they are paying for "safety and quality".

"Now many parents pay attention to safety for their children, and even blindly believe in brands. They only buy expensive ones and do not choose the right ones."

A salesperson in a children's clothing store in Pearl Road said that a large part of the cost of high-end children's clothing is the value of the brand itself. Besides, manufacturers, agents, shopping malls and other layers of circulation have also boosted the price.

Parents have money saving tips.

Many parents questioned.

Children's fabric is less than 1/2 of adult clothing, why is the price so high? In this regard, Qi Xiaozhai, chief researcher of Shanghai Commercial Economic Research Center, revealed that the gross margin of adult clothing at the beginning of the listing is higher, the consumer group is wider than the children's clothing, and the scale effect can be produced while the children's clothing is relatively narrow. For example, 0 to 2 years old, 2 to 4 years old, the age span is small, and the production scale is not large, so it is difficult to reduce the cost.

However, in the face of the increasing market for children, some budget parents have come up with some ways to save money.

"In the circle of friends, some children are bigger or smaller than their own families. When they are gathering, they often give away some 80% new clothes and shoes and hats and give them away. In the next year, they can save a lot of money."

Zhang said in the city.

During the visit, the reporter found that although many parents want their children to chase after popular elements, they still advocate rational consumption in the face of high-end brand prices and dazzling promotional advertisements.