Many Enterprises In The Textile And Garment Industry Are Ready To Upgrade And Create Their Own Brands.

The strategy and tactics of an enterprise can never be separated from innovation.

There is only one word difference in textile power, but this word can make a great change in the development mode and development path of the textile industry.

Many people in the industry say that the textile industry is changing from the form of scale economy to the form of value economy. This value is not just factory buildings, machines, but also more importantly, creativity, intellectual property rights, market discourse power and fashion oriented force.

With the gradual enhancement of these value importance, the competition of Chinese textile and garment is no longer the competition of single enterprise, but also the key to the competition of the system, the supply chain to the supply chain, and how to win in the competition.

Recently, the China Textile Industry Federation held the commendation and forum activities of the "2011 textile industry annual innovation figures" in Beijing. Wang Tiankai, President of the China Textile Industry Federation, honorary chairman of the China Textile Industry Federation, Du Yuzhou and Xu Kunyuan attended the event and presented the prizes to the winners.

This innovative forum is based on the theme of "building a strong textile country". The annual innovator of the textile industry has been actively promoting the development of the industry and giving positive suggestions to the forum. It fully affirmed the important role of innovation in the development of the industry and expressed confidence in the future development of China's textile economy.

At the meeting, Jia Zhuxi, chairman of the Zhejiang organizer Co., Ltd., said that innovation has a pivotal role in the development of the textile industry. The name Sha group will carry out the innovation in the end and contribute to the construction of an environment-friendly, resource-saving and marketing innovation oriented enterprise.

This is a dialogue between industry and enterprise for innovation and pformation. Those leaders who are typical guides in the eyes of the public focus on the key points of innovation and share wisdom. Let's listen carefully.

Focus one: China's textile industry may be a traditional industry in the eyes of many people, but now most enterprises are increasing R & D efforts in technological innovation.

Take Kodak, a well-known brand, for example, Kodak invested a lot of money in R & D, but it turned out to be an invention to end its own life.

Kodak fell into the dilemma of innovators 30 years ago when it developed its own digital camera technology.

If Kodak made preparations for the pformation thirty years ago and constantly adjusted, can it avoid the disadvantages brought by digitalization? If you are Kodak boss, when you develop a technology that will only affect your company after 30 years, how do you determine the technical input and the length of time?

Intellectual collision:

Kodak is a good inspiration for us. They are world-class companies, and the technology developed has also affected the world.

I think textile.

The current defects are technological innovation and business innovation. On these two points, enterprises must grasp the yardstick for R & D, that is, this innovative technology must be able to operate in the market and meet the needs of the real market. Once such a premise is met, enterprises must have channels to promote new products in time, so as to avoid the embarrassment caused by technological innovation.

Qian Chunsheng, chairman of Linyi green industry and Trade Co., Ltd.

We should respect the progress of science and technology, the market and the consumer right now

The product's ability to accept is quite different from that of 30 years ago, so the products we are developing now can not be put into use after 30 years.

For business operators, Kodak's bankruptcy is a good case. We should also study the causes of failure when we vigorously develop R & D, but I want to say that I will only study the process 30 years ago, and will not study the result after 30 years, because this era will not give you 30 years to test.

Sun Pingfan, chairman of Ningbo Cixing Limited by Share Ltd

The persistence of an industry depends on the needs of the customers. As long as the direction of research and development is right, the road to success is not far away from the enterprise, and in this direction, the original advantage of the enterprise will also rise faster.

The textile industry is a traditional industry. Only by constantly cater to the needs of customers can the enterprise go further.

Tang Jinkui, vice chairman and general manager of Sheng Hong Group Co., Ltd.

How difficult is it to do business now? We must constantly innovate independently, innovate in technology, and manage innovation. Under such a power, many enterprises in China are capable of competing with the world's textile enterprises. In competition, we should attach importance to talents training, product development, energy conservation and emission reduction.

Focus two: many large enterprises in the textile and garment industry have been enthusiastic about upgrading and creating their own brands. They also play a crucial role in the pformation and upgrading of the whole industry.

Brand enterprises originally focused on terminals, and now they focus on the whole industry chain. An enterprise may have 300-400 supporting enterprises. If the number of employees in this enterprise has 200, then the number of supporting enterprises may reach 2000.

From the perspective of improving the supply chain and corporate social responsibility of enterprises, what can leading enterprises do in the strategy of powerful nation to give the most powerful help to supporting enterprises?

Intellectual collision:

Yang Herong, chairman of Ningbo hehe JS GXG Co., Ltd.

Brand leading enterprises represent the development trend of enterprises in the upstream and downstream industries. We also need support from upstream and downstream enterprises.

Our annual purchase volume is 1 billion yuan -12 billion yuan. If the money is allocated to more than 100 supporting enterprises, the sales volume generated by each enterprise will be more than ten million yuan.

We are also more strict with the supply chain, and the materials must be environmentally friendly. If we fail to meet the standards, we must improve. This is perhaps a case of brand leading enterprises promoting the upgrading of the industrial chain.

Chinese enterprises are short of marketing and design talents, so we need to integrate global resources and international advanced brand management concepts. The more traditional industries are, the more innovative we need to be. From the production of cotton to spinning to fabric to clothing, our industry chain needs comprehensive management, which requires leading enterprises to promote industrial chain integration.

Chen Ling, President of Huafu color spinning Limited by Share Ltd

Although Huafu color spinning involves smaller fields, our output now accounts for 70% of the world's total. This shows that we have the right to speak in our field, so we have been paying attention to the integrated supply chain.

Five years ago, Huafu color spinning wanted to inject innovation into the terminal brand, so we combined the public relations with innovation, not only holding Huafu design competition, but also docking the market. When the market is good, we will actively cooperate with the upstream and downstream enterprises. When the market is bad, we use the fashionable yarn to pull the terminal.

In addition, color spinning is also environmentally friendly. We also cooperate with foreign agencies to develop technology optimization products, hoping to enhance corporate social responsibility.

Bedi, director of design, Barry (Beijing) limited liability company, Wang Yutao

China's processing enterprises, from raw materials to production capacity, from processing capacity to clothing market, can say that they have their own advantages.

China's market demand is still very large. Many leading enterprises are willing to show this strength to the market. They are very confident in building brand, and this confidence will also lead enterprises to upgrade.