Beijing Market: Who Has A Special Liking For Kana Shoes?

"In some low grade shoes wholesale market, the brand shoes sold are all fake."

The head of an international brand sneaker stationed in China said that their stores in China are large shopping malls or exclusive stores, which will not appear in wholesale markets, nor are they likely to appear on the stalls.

In recent years, kana shoes are common in China.

In view of the more prominent counterfeiting behavior, SAIC launched a special enforcement action against counterfeiting and selling in the whole country from September 2007 to December, and conducted some checks on some of the cases which were of a rather bad nature, affecting a wide range and typical cases, and achieved obvious results.

2008 the Beijing Olympic Games will be held soon. Beijing's quality inspection, industry and commerce departments have taken more effective measures.

However, some markets and shopping malls, under the temptation of high "profits", are selling fake names to varying degrees in different regions.

Recently, our correspondent has visited three representative footwear wholesale markets and shopping malls in Beijing.

Long Yue square market: kana shoes "flooded" in February 27th, reporters and his colleagues came to Beijing dragon Plaza, specializing in shoes and hat products two floor.

Under the background of crowded customers and shoes placed in a row, the shops lined with words are a bit of a mess. Every shop sells mainly sports shoes and leather shoes, and most of them are famous brands such as Nike, Adidas, Kappa, Puma and Lining.

In front of a shop, the reporter picked up a pair of trademarks for Nike's new sports shoes, and observed carefully that the Nike logo was attached to the shoes. The logo was not as fine and symmetrical as the logo on the shoes of Nike store, and the shoes themselves were rough in operation, some of them were hidden in the joints between the upper and sole.

After trying on the shoes, the reporters felt the soles were very hard.

"These shoes fit perfectly. How much are they, boss?"

The reporter asked tentatively.

"160 yuan."

Replied the boss.

"Can you make it cheaper?"

"How much do you want?

These shoes can't be bought without six hundred or seven hundred yuan outside. "

"This is not true. Of course, it's expensive. Is it 60 yuan?"

"If you really want to buy it, add a little more. My shoes are imitation, but the style is new.

You go to other stores to see, definitely not yet.

The shop owner confidently said.

The reporter left the shop with a few more reasons.

After a visit, the reporter found that the shoes shop in the two layer of dragon fall square is basically sold in half of sports shoes and half leather shoes, and the sports shoes are almost all the so-called "high imitation products" by the shop owner, that is the popular saying "fake".

Consumers: buying fake shoes is a mixed blessing. The survey found that most of the consumers in the "fake" are students and young people who have just gone to work. Choosing the "famous brand" sports shoes is the main reason why they come here.

Reporters noticed that a boy with a pair of "Puma" shoes was bargaining with the shop owner. The boss put his shoes in a box and put a plastic bag on the young man. The latter walked happily towards the Plaza exit.

According to the conversation, young people surnamed Wang and often come here to buy shoes.

"Do you know that you have bought a pair of fake brand shoes?"

"Everyone who comes here to buy shoes knows that everyone is tacitly informed."

"How much did you buy these shoes?"

"70, the boss asks for 200, and the shoes in this store do not come down 500."

Talking about the reasons why we often come here to buy fake brands, Xiao Wang told reporters that the monthly living expenses of family members are limited, and they can not spend too much money on clothes.

And the new style shoes in the store will be available soon, and the price is very cheap.

But he also admitted that although the price is cheap, but the quality of the shoes is not good, it will not be worn out or worn out in a few months, and it needs money to repair.

"The most depressing thing is that shoes bought just one or two days after they have problems, it's difficult to get them here. Only by learning lessons, we pick them carefully after buying shoes."

In the interview, reporters found that people who had similar ideas and experiences with Xiao Wang were not in the minority. In their words, "we and fake brand-name markets depend on each other. If the market does not have US consumers, they will be closed down. If there are no stores selling fake brands, we can only change the way of consumption."

The person in charge of the store: the kana shoe has been cleaned up. In March 3rd, the reporter called the manager of the two floor of the Plaza, who was selling the fake name shoes in the dragon's Square, while he asked the reporter, "have you seen the market around you?"

The reporter said that he had already been to other shopping malls, but the number and size of the shoes sold in dragon fall square were the largest and the largest.

In the face of the questions raised by reporters, Wang said: "as a management level, we will strictly eliminate this behavior.

If you have any questions, ask Mr. Chen. He is the head of our office.

Chen said on the phone that he knew the shop selling fake shoes. "After the Spring Festival returned to the company, I have been assisting the industry and Commerce Bureau in dealing with this matter."

"When we went last Friday, there were plenty of kana shoes."

Reporters asked questions.

Chen insisted that the fake shoes had been cleaned up after the reporters visited the weekend.

In the afternoon, when reporters visited the dragon's Square again, they found that the two layers of fake shoes did not "clean up" as Chen said.

In March 4th, reporters came to the dragon's Square, found that a large number of fake brand-name shoes still exist.

When the reporter contacted manager Chen by telephone, he refused the reporter's interview on the grounds of "having something".

Lawyer: the management of the shopping malls is not well supervised. Reporters call the Nike and Adidas headquarters in China on the sale of Nike, Adidas and other kana shoes in dragon fall square. The relevant responsible persons say that their products are sold only in large market counters or in the form of exclusive stores, and will not be sold together with many brands of shoes in such places as long Yue square.

The sports shoes of the two tier merchants in dragon fall square are fake and shoddy products.

Later, the reporter called the Beijing Fengtai industrial and commercial sub Bureau on the phenomenon of the sale of fake shoes in dragon harvest square. The responsible person told reporters that the phenomenon of pseudonym shoes is rampant in the market. "This is both the focus of our work and the place prone to oversight, because counterfeit products are low cost, big profits and easy shopping.

After the punishment, they came back again to fight guerrilla warfare with the industry and Commerce Department.

At the same time, the official also said that the dragon's Square will be strictly investigated and dealt with so as to provide a harmonious shopping environment for the people.

Zhang Fenghua, director of the law firm, clearly stated that the mall managers knew that there was a lack of supervision in the management of shopping malls, and that when consumers bought fake names, they could appeal to the courts on the basis of the consumer rights act.

Fucheng pseudonym shoes are mostly hidden in the dark February 29th, Beijing Dahongmen clothing trade circle.

The shoe monopoly area in Fucheng clothing market is located on the ground floor.

The shoes displayed here are much more expensive than those of Tai Wei and Long Yue, which specialize in wholesale shoes, because there are both wholesale and retail shoes.

Fu Cheng's shoes style is also more fashionable than the first two. The owners of the business here mostly have many years of experience, and the owners keep customers around 10 square meters every day to attract customers, and often say to the passers-by, "come and look at these shoes."

The reporter came to a shoe store, where not only the shoes of various styles, but also the shoes of various brands.

The quality of these shoes is no matter what the quality is, and the style of single look is not worse than that of Beijing Zhongyou and Jun Tai.

"I want a pair of Adidas shoes with high imitation. Do you have them?"

The reporter asked.

The owner of the shop looked at the reporter and took a pair of high imitation Nike sports shoes from the shoe boxes on the floor. He said, "Adidas sneakers are very few, and Nike is very large. How do you look at this pair of shoes?"

The reporter insisted that he liked the style of Adidas's sports shoes, and the boss ordered a shop assistant who was standing next to him to fetch it from the warehouse.

After waiting for a while, the salesmen came home empty handed: "Adidas sports sales are better, they are sold out."

The boss said helplessly, "no time this time, come again next time."

A card from the table was handed to the reporter.

The reporter came to a shoe store with a larger business area.

Most of the shops are home made brand shoes, with only a few pairs of shoes with trademarks like Kappa and Nike.

The reporter said to his boss, "take the fake name brand shoes here." he pointed to several shoes on the shelf and said, "so many of these, you have looked after me to pick up the goods."

"These are too few styles to choose from.

Why don't you prepare more styles? "

The boss told reporters that the law enforcement departments are tightening up now. If they come to check, "there are only a few pairs of shoes here. We can pick up them right away. If we have more, we will not be able to pack them up."

According to the boss, kana shoes still have a lot of market space.

Some fake shoes can sell dozens of pairs or even a hundred pairs a day, almost half of the total daily turnover, and their profit margins are larger than those of their own brands. So some shops have been selling these fake shoes, but there are not many styles. Each family has only one or two kinds, and the styles are good for a certain brand of shoes. After selling well in the market, the samples are made to the manufacturers in the south. Generally, a shoe can be shipped in two months.

According to the reporter, in the first floor of Fucheng, most shoe stores sell shoes in this way.

During the visit, a young man about 20 years old is planning to buy a pair of sneakers in front of a shop.

The young man said, now on his own income, he still can't afford the brand shoes with a price of around 500 yuan. When he sees others wear famous brand shoes, he also wants to buy them, so he can only go here and spend tens of yuan to buy fake shoes.

During the interview, reporters found that some consumers do not know whether these shoes are real or fake.

Many consumers even think the shoes they buy are real brand shoes, and they think they have made a lot of cheap money.

And consumers believe that the quality of pseudonym shoes is also good, novel style, price is not high, very "good".

Funding is also a problem.

"There is no foundation for capital when starting business. If the agent international brand needs to spend a lot of money to make turnover, and they require very high funds for agents. If the agent's domestic brand needs to do a lot of publicity, it will enhance the brand's knowledge and reputation, and it also has some risks."

A shoemaker believes that it is much easier to sell fake shoes. These shoes themselves have a high reputation, do not do a lot of advertising, and more importantly, these fake shoes compare with the domestic brands, the prices, styles and quality are not bad, of course, it is very easy to sell.

Industry experts believe that the industry and law enforcement departments, to some extent, "ignore" the fake brand shoes, and do not crack down in the enforcement process, which is the main reason for the prevalence of pseudonyms.

Xidan stores also sell fake shoes. In March 1st, the reporter came to Warwick building, Xidan, Beijing.

In the vicinity of the 3 floor elevator, reporters found that several stalls of shoes were being sold.

From time to time, people often stop asking questions and buy.

On these stalls, there are several famous brand leisure sports shoes such as Nike, Adidas, Kappa, Puma and so on.

Behind the salesperson's POP cardboard ad, there are three special words "special shoes", followed by the "60 - 120" price.

"Why are these shoes so cheap?"

"These shoes are fake, but they are highly imitated, and the quality is very good."

The salesperson also said that they had done the business legally, and they had paid the rent. No one would check and sell the fake shoes.

A consumer who is picking shoes told reporters: "actually everyone knows that the shoes are fake, and the seller acknowledged that it is fake, but these shoes are cheap and the style is good. After wearing it, it really doesn't make any difference. I like it very much."

"Don't you know that buying fake shoes is not good for intellectual property protection?"

"I don't think so. If others dare to sell, I dare buy it."

After that, he paid the money and took away a pair of shoes.

Several famous brand shoe stores on the east side of North Street, Xidan, said to those responsible for selling fake shoes on the 3 floor of Xidan shopping center: "although those shoes are marked with our trademarks, people are aware of them.