Shoe Traders In Wenzhou Lead The Development Of China'S Footwear Industry To The World.

Wenzhou is located in the southernmost tip of the Yangtze River Delta. It is an important port city in the southeast coastal area of China. It is also one of the three central cities in Zhejiang province.

The advantageous geographical location made Wenzhou one of the first areas to be blown by the spring breeze of reform and opening up, making Wenzhou the birthplace of China's private economy.

In the spirit of "dare to take the lead in the world and start a business in a pioneering spirit", coupled with the excellent nature of the Wenzhou people's unique "love for the countryside not to defend the land, to dare to take the lead and retreat, to be confident, not complacent, to make profits and not to keep money, to endure hardships without complaining", the private economy in Wenzhou has been developing rapidly in Wenzhou.

Since the beginning of reform and opening up, Wenzhou has vigorously developed commodity economy, family industry and specialized market, and has formed the situation of thousands of households in the family industry and the development of the private economy.

Nowadays, entrepreneurship has become the pronoun of Wenzhou.

It is the open city of a business world. The strong commercial atmosphere makes Wenzhou's business and business enterprises particularly crowded. In the tide of developing the market economy, a group of Wenzhou entrepreneurs who are familiar with the laws of market operation, understand business management, act according to laws and international rules, and have a sense of social responsibility, have formed a Wenzhou people marketing network covering the whole country and connecting the world.

Wenzhou businessmen in the world of commerce are developing their own businesses. They are committed to the world, the world and the good world. They are actively involved in the development and philanthropy of all parts of the country, creating a good brand of "Wenzhou people in the world", especially "Wen Shang".

After thirty years of development after the reform and opening up, Wenzhou's private economy has gone through the hardships of its initial stage, and many enterprises have begun to take shape.

A large number of excellent enterprises which have developed rapidly and have grown up have also emerged as leaders in the industry.

Their success is also the best embodiment of the spirit of hard work and pioneering spirit of Wenzhou.

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Huapeng group - the creator of new chemical materials

Huafeng Group, founded in May 1991, is a large private equity enterprise dominated by new chemical materials.

Huafeng Group has developed into the world's largest polyurethane shoe leather resin manufacturer, the largest and third largest spandex production enterprise in the world, the largest fluorine free polyurethane rigid foam manufacturer in Asia and the largest microfiber leather manufacturing enterprise in the world.

Since its founding, Huafeng Group has been adhering to the path of innovative development, scientific development and ecological development. It has boldly broken through the development mode of traditional private enterprises and gained extraordinary development. It has been hailed as a typical representative of the new Wenzhou model.

In 2011, under the complicated and changeable macroeconomic situation at home and abroad, Huafeng adopted positive coping strategies to speed up pformation and upgrading to cope with the crisis, and achieved brilliant successes in adversity.

In the face of the challenges of economic globalization, Huafeng adheres to the strategic thinking of "foothold in the main industry, moderate diversification and capital operation", constantly innovating, integrating resources and giving full play to its advantages, striving for "Huafeng" to become a world famous enterprise with enduring prosperity.

AOKANG shoe industry --

Leading China to "go" to the world

AOKANG shoe industry is a famous shoemaking enterprise in China. It is a bright flag in China's leather shoes industry at present.

After years of development, the company has established a network of product R & D, production and distribution, and has actively sought international cooperation based on the domestic market.

Successfully acquired the brand ownership of the Greater China brand of VALLEVERDE, a famous brand in Italy, and formed a vertically integrated mode of operation.

The company adheres to the integrity management and quality supremacy as the foundation of the enterprise, pays attention to product quality, establishes a good reputation among consumers, and its brand value also highlights.

As a large private enterprise, AOKANG shoe industry is well aware of the importance of society to the development of enterprises. After realizing its own business value, it fully realizes the importance of giving back to society.

The AOKANG shoe industry shoulders the mission of "serving the progress of mankind", adhering to the core values of "integrity, innovation, humanism and harmony", based on capital, strengthening industry, taking root in China and heading for the international market, making new contributions to the development and prosperity of social economy.

The success of Wenzhou's private enterprises has created this dynamic entrepreneurial city.

Today, there are 220 thousand individual businesses and more than 130 thousand private enterprises in Wenzhou. Among them, more than 180 are group enterprises, 4 of them are among the top 500 of Chinese enterprises, and 33 are among the 500 private enterprises in China.

Private industrial output accounts for 96% of the city, contributing 75% of the tax revenue annually to Wenzhou and solving the problem of 80% of the city's employment.

But after Wenzhou's economic take-off, it seems that something is missing.

As a city full of economic vitality, the lack of cultural details has become a hard nut to crack in Wenzhou.

While material life is rich enough, we should give enough attention to the building of spiritual civilization.

Only in this way can Wenzhou become a vibrant city of entrepreneurship and open city of business, and become a city of profound culture.